Pharaoh: “I wanted to send it - and I sent it.” “Music performs the function of a bathhouse”: we read a joint interview with Pharaoh and Shnur Interview with Pharaoh the rapper

Photo: Eric Panov Style: Ekaterina Tabakova

Gleb Golubin had his sights set on becoming a football player until he was 13 years old, but then he changed his mind and now, at 22, he gathers crowds of fans in a different capacity. At a solo concert in Moscow last fall, rapper Pharaoh was sold out - three and a half thousand people. Let's count further: in his creative association Dead Dynasty there are more than two dozen artists, and on YouTube the video “Wildly, for example” has 35 million views in less than a year. On Twitter, a graduate of the Faculty of Journalism of Moscow State University, Farah, as his fans also call him, has almost a million readers. What is in the head of the voice of a generation?

You once said that working with gloss is uncomfortable: people look down on you. Has the situation changed?

I spoke because I felt like I was underestimated. It was infuriating. Maybe they didn’t catch up, didn’t understand the things I did. But when you grow in every sense, people begin to treat you differently.

By the way, about attitude: in America and Europe, rap has long become an undeniable part of culture; in the tracks, performers talk about important things. Do you think his position will change in Russia?

In the West, things that are important to everyone are united. One follows from the other. Everything here is fragmented. It’s the same with subcultures: everyone looks sideways at each other. Do not understand. They gather in groups. I think it depends on the mentality. We have a big stratification, people are very focused on material things. Personally, I try to talk about other things.

In your opinion, what are the values ​​now?

Everyone is chasing fiction, comparing themselves with others, competing. I believe that we should not try to appear better, but strive to be better than we are. Then we will begin to understand each other, forgive each other’s shortcomings, and support each other. Instead, we like to peck - our people have such a trait. This must be overcome, otherwise our culture and the people in it will not prosper and develop.

What do you value?

Most of all - life. Plus I appreciate who I am and those I have. I appreciate every experience, good or bad. It helps to study, and this is what I like to do in life - not at school or at university.

From the outside, your life is a successful career, supportive friends, proud parents, but in your work the theme of loneliness is often encountered. Where is she from?

If you look superficially, everyone is satisfied, happy and prosperous. But I am one hundred percent sure that everyone is alone within themselves. People preferred to hide it from everyone and go straight to the top. But where a person is alone, it is like the dark side of the moon. We don’t see her and will never know what she is like. I live with those things that are inside loneliness, and I love being with them more, because they are what show who I really am. Hence this whole concept.

Judging by the number of your listeners, the topic is close to many people. Is our generation really that lonely?

I think this has always been the case. I'm just talking about things that people care about, but they are so deep that most people don't even realize they are there. I understand people deeper than themselves. It's good for me to talk to them in a language that they know but don't voice.

Your recently released song “Killer” has some pretty provocative lyrics: “I'm cutting your bitch open while you're sniffling. / She died smiling at the boy from the posters.” Don't you think that listeners might think differently?

Firstly, I like that they managed to convey the mood through rap metal and managed to make cinematic references to “Cry-Baby”, “From Hell” and “The Shining”. Secondly, my text about the murder of other people’s women should not be taken literally; it makes sense to think about it metaphorically. And also that the song is designed to leave a residue. I miss the “heavy stuff” - I haven’t done it for a long time - and I know for sure that my fans and I let off steam at concerts with such cool music, nothing more. Some kind of *** (difficult situation) is happening to you, or you consciously get stuck in it in order to feel alive once again, to walk on a figurative blade - this is where dark impressions are drawn from. I think everyone has both a light and a dark side, the main thing is to be able to differentiate between them. Then there will be no problems with anything, including the perception of such compositions.

I do not deny any responsibility. As I understand it, the remarks about her are answered by older people, from the outside world. I don’t hear anything like that from fans - they are happy to come to my concerts and listen to my music. Maybe the problem is that my texts are misunderstood by the people who talk about it? This means they have a very one-sided view of what I do.

You shouldn't take everything literally, right?

Some yes, some no. It depends on the flexibility of the mind; you need to train it. It's a hip-hop game. And however you want to place the cube in this game, that’s how it will stand.

The game is serious: Sergei Shnurov called you the most promising young musician, “Snob” put you on the cover, even Ivan Urgant made a parody of the video - and this is all over the last year. How do you feel about such rapid success?

It's a set, and always has been. Because the day before yesterday you were nobody, yesterday they didn’t take you seriously, but today they say that you are the flagship of Russian rap. This doesn’t matter to me, because I never seek anyone’s approval. I’m just always true to myself in what I say and do.

What is unusual for modern artists, you are very careful in choosing the media in which you appear. Why is that?

Because more often than not, interviews are a waste of time. Everything I want to say, I try to say in music. And in general, once again it’s better to remain silent. When, roughly speaking, you put in your two cents, it does not go unnoticed. Everything we do and say follows a domino pattern. I am an introvert - I like to stew in my own world, and not make life public. Even Kurt Cobain said: “For the media, my life is food. I don’t want to feed anyone with myself, because *** (why) is it necessary.” I'm focused on myself and my music. I'm a lowlifer.

But you also had a couple of social outlets, as you said, out of curiosity.

Yes, this is also an experience. I never turn down such opportunities. Like Boris Akunin in “The whole world is a theater,” Erast Fandorin went to a play, something from this category. By the way, I would go to a theater rehearsal.

You once explained the words of your track “Wildly, for example” on Periscope, but then you swore off doing that. Why?

It’s disappointing when, for example, you write a book and in it the city is sucked into a huge vagina, like Mikhail Weller’s in “Moscow - Apocalypse,” and everyone thinks that you’re literally talking about this. You just wrapped it up in such a way that other people didn’t have enough brains to figure it out. You find yourself in the position of a person who has asked a riddle, but in the end everything is changed and your riddle turns into the property of primitiveness. And it's infuriating. That’s not what it was all about, I thought you were smarter.

Now hip-hop is at the peak of popularity. Do you think the hype will subside or will this last for a long time?

I don't dare to make predictions. This is the human factor, the market, why predict? Understand where the mass will go? The day after tomorrow - in one direction, three days later - in the opposite direction. For myself personally, I don’t see any point in thinking about this. I made a revolution in the country, really changed the culture. After I appeared, everything else appeared that has become popular today - I don’t just take battle rap, I just don’t understand it.

And I have no desire to fight for the public interest. Because the crowd that applauded your coronation will also applaud your beheading. I don't need this imaginary throne. I am sure that I am one of a kind. And I cannot have competitors. There are unique people who followed my music, I think they also understand and feel it. And I’m happy that it worked out this way for me. I want to do my best for my people. And what about the mass media, who is fashionable today, who is not fashionable - I don’t care at all, because in any case I’m the most *** (cool). Always was, is and will be, because I am me. I don't need to pretend to be anyone.

Text: Ekaterina Poklad

*at the time of publication of the material, the “Five Minutes Ago” clip collected 38,085,486 views on Youtube

SERGEY MINAEV: I came across a video on the Internet in which you go out to referee a children's football match and tell the players: “I won’t allow you to foul.” You are thirteen years old there, you are a classic boy from a good family. Looking at that video, it's hard to believe that just five years later this good boy will sing: "I saw your bitch, it's just disgusting." At what point did that boy break? How did he get from the football field to the stage?

PHARAOH: Initially, I expected to devote myself to sports activities, and then came a stage of disappointment in everything I do. To be honest, it was important for me to become myself, to do what I want, and not what is expected of me. Because that’s my character, that’s the circumstances. When at an early age you achieve freedom (because you never had it and you are still in a borderline state), you take full responsibility for your actions, for your choices. When you do this at the age of 13-14, you consciously go through the state of pi*** (catastrophe. - Esquire).

CM.: You were still a child at that moment.

F.: Yes, a child, but in a sense already an adult. I had football, football hardened me: the team, training camps, we fought wall to wall. Having such experience, I just took it and said: I’ll continue to live on my own.

CM.: Did you grow up wealthy? Didn't you need some things that maybe your peers needed?

F.: I am, in principle, a person who did not really need anything. What I needed was inside, not outside.

CM.: Warm?

F.: I wouldn't say it's warm. This is a constant passage of various tests of the spirit. I was always drawn to go through something. I never told anyone about this, realizing that there would be no point. I was alone with myself and made my own conclusions, tried to understand myself. There were only my decisions, and it was not necessary for anyone to know about them, it was just that at the stage of growing up I passed a barrier: this is interesting to me, but this is not. I just tried not to touch my parents; I understood that it was hard for them at that time. Everyone says about me: major, major. But there was also poverty in my life. I thought so: they will understand me later.

CM.: So this is not a typical rebellion against parents?

F.: It's more of a rebellion against oneself. I understood that in the sports world I depend on the coach and the referee. There you stew in a small world where you constantly encounter people - it doesn’t matter whether you like them or not. I didn't feel at ease. At one point, something clicked for me, and I decided to just do everything my own way.

CM.: What did your parents say?

F.: I don't know, I haven't talked to them. There were different situations, I would not like to talk about them, because this is a family matter. But x*** (problem. - Esquire) that I had to go through made me who I am. I've broken myself a million times and continue to do so, because if you don't break yourself, you fall into a comfort zone and relax.

CM.: You said: I don’t want to play sports, I want to play music, but for this I have to go through the circles of my little hell.

F.: Maybe big. Everything is relative. The period of creativity from 18 to 20 years old was punk. There was rock and roll, fire, struggle, dependence or independence - it doesn’t matter, that’s not what we’re talking about. At a certain point, I realized that you can talk differently with your audience. A new stage has begun. I have become more mature.

CM.: Listening to your new mixtape, which essentially became a full-fledged album ( Pink Phloyd. — Esquire), I thought that in the texts about “chicks” who “divide you like marmalade”, you’ve been feeling cramped for a long time and it’s time to speak out somehow more seriously, or what? Tell all these boys and girls who turned over your car after the concert in Chelyabinsk: “Guys, this is what I really think about life.”

F.: I would like to convey to these guys that the choice that they are going to make, that will affect their whole life, has to come from somewhere here (pokes himself in the chest. - Esquire), and not from the environment, not from parents. I just want to tell them that in life you have to chew out your own, be yourself. Everyone has their own “I”, which can grow into something great, or it can burn out and destroy. I would like to convey to people that not everything is decided by money, brands, not everything is decided by e*** (sex. - Esquire), there are things in this life, in this country, that are much deeper, more basic, and more honest.

CM.:“Not everything is decided by money and brands, there are basic things” - and then I open your VKontakte page, and there is Pharaoh at the show of the women's line Iceberg, Pharaoh on display Chanel. Do you think the artist you call one of your idols, Kurt Cobain, would attend a women's line show? Iceberg?

F.: I'm not Kurt Cobain.

F.: As for social life... Well, I went to two or three events, I was interested. I'm interested in getting into another circle. The world is not so flat. During the time I’m alive, while I’m trampling this earth and breathing in oxygen, I want to learn a lot, try a lot, feel a lot - I’m interested in all this. I'm basically interested in design. I’m not interested in the material and the rags themselves, I’m interested in what impressions they leave, what emotions. Until I try it, I won't know if I like it or not. Right? What’s stopping me from coming and trying, smiling at a couple of people, taking a photo and s*** (leaving. — Esquire)?

CM.: Nothing gets in the way. I'm talking about something else. The media is pretty quick to package people up and turn them into characters. Don’t you feel the danger of suddenly finding yourself in the “gossip column” in five different magazines? Somewhere between Olga Buzova and “influential businessmen.”

F.: I don’t give a fuck (don’t care. - Esquire), Honestly. I'm not Olga Buzova.

CM.: No matter how pretentious it may sound, do you feel at least some responsibility to the millions - and there are actually millions of them - of your fans?

F.: Perhaps I didn’t realize before, I didn’t even imagine that I could come to the point where I am now. Now I understand very well my responsibility not only to the people with whom I share my thoughts and my musical preferences, but also to myself. I understand that I’ve been through so much, lost so much, boasted so much that I can’t lose it all at once. - Esquire). I need to take care of myself and I don't destroy myself anymore. I don’t want to stand still, I want to do something further, do it differently: beautifully, aesthetically, magnificently.

CM.: Jumping ahead five minutes. Where do you see yourself in the near future? Just a famous artist, a big brand, a business empire?

F.: I just want to leave a mark. So that five years pass, and you return to this mixtape, turn it on and get high, because I put my soul into it.

CM.: You speak the way very vulnerable people speak.

F.: I wouldn't call myself vulnerable. I have encountered situations that forced me to lick my wounds for a long time and stitch them up. And yet you continue to give yourself to people! And in response they spit in your soul. And you start to think: damn (damn. - Esquire), either I’m doing something wrong, or they’re f***ing (abnormal. — Esquire), or we don't understand each other. These things are an experience. Life is made up of experience. It causes you to become covered with a chitinous covering. But I can't say that I'm vulnerable. Maybe vulnerable in relation to people very close to me.

CM.: Those closest to you hurt you the most and deceive you the most.

F.: I usually notice this right away. As Vladimir Vladimirovich said, I know when I am being deceived, but I will never tell a person about it right away, I will wait, see what he does, find out the reason. I am the same. I trust no one.

CM.: Is there no one you can trust? Are there few people around you who love you?

F.: This is the time.

CM.: Time is always like this.

F.: People are like that. People are rotten. There are good people, there are plenty of them, but they prefer not to interfere. They stand aside and watch. Both men and women.

CM.: I know what you have with women from Instagram. I don't know what's going on in your generation. Are you getting married or just living together? I see, for example, how the institution of family and marriage is changing.

F.: In my opinion, he doesn't give a fuck (end. - Esquire) Today.

CM.: Why?

F.: Because a huge substitution of values ​​occurred due to the advent of the Internet, new music, and a new era. Everyone plays: women play, men play. But the institution of marriage is not a game. You bind yourself to another person with whom you walk side by side, who covers your back, and you cover his, you are equally responsible to each other.

CM.: And then you have children.

F.: Yes. But as soon as people enter such a game, they immediately lose. Therefore, the children they succeed do not have a strong family, they do not have a warm place where they can return, come if their own world is collapsing. Children see that their parents play with each other, lie to each other, and suffer. Instead of just talking to their child, they start an Instagram account for him. When you give your child an Instagram account, it’s a total p*** (a nightmare. — Esquire), the apogee of pi***, in my opinion.

CM.: I've seen a lot of accounts where 12-year-old girls dress like 25-year-old women.

F.: I can’t imagine how they will look at themselves through the prism of social networks when they are 18-20. Who will they be? They will never be real, because they become pictures on the Internet! Even my classmates get married for the sake of a picture. She’s like: I’ll go now, put on a wedding dress, they’ll take a photo of me, mom will be happy, everyone will be fucked (great. - Esquire), me too, I'll play. Perhaps the dude with whom she is going to play now loves her p*** (for real. - Esquire) and is ready to give his life for her, and she goes to play with him. Like in a TV show.

CM.: By the way, what is your relationship with the TV show? “I have always been real, I’m sending you to the *** box” (quote from Pharaoh. - Esquire)?

F.: I've never watched TV. As a child, maybe I watched cartoons on STS. TV destroys the brain, it’s some kind of cardboard world. I don't take what's going on there seriously. I have noticed many times that TV is *** (lying - Esquire), because he himself was an eyewitness to some events. And looking at how they were talked about on TV, I understood that it was wrong. I don't want to waste my time on this.

CM.: Of course, you saw the story in “Evening Urgant”, where Garmash read poems from your track “Five Minutes Ago”. I think that, of course, they didn’t finish the game. Garmash reading “five minutes ago I fucked a bitch in a Mercedes” - that would be very in style Saturday Night Live. That would be absolutely brilliant.

F.: It would be brilliant, but that’s what TV is for, so you don’t have to wait until the end. That’s why the Internet is now fucking (winning. — Esquire) TV. I'm not interested in TV and what happens there. Dot.

CM.: What interests you, what do you do when you're not writing music?

F.: I want to draw. I read, watch old movies, enjoy nature, my family, close friends.

CM.: What are you reading?

F.: Now I'm reading Hesse's Steppenwolf. I’m reading Dostoevsky’s Notes from the House of the Dead. I want to fill the emptiness around. If not women and whiskey, then books, films, tours.

CM.: Your main tour to date begins in September.

F.: Yes. We want to come to everyone and look at everyone. Fifty cities in three months. I’m going to perform, sing my mixtape to everyone, I’m going to give people emotions, a piece of myself and return to my mother, hug her, talk to my father.

CM.: Is there something you would like to tell your father, but never got around to? You can’t tell him this in person in the kitchen, but you can say it from the page of a magazine or from a TV screen.

F.: I want to say that I am grateful to him with my whole life for simply making me a person, for breaking me at a certain moment. If he didn't do that, I wouldn't be who I am.

CM.: I think this is a good point.

F.: I think so too. ≠

I had a great interview with Pharaoh during his tour in Tulu. The rapper spoke about his sports past and musical present. Read the full version, we have the most interesting moments.

You've been touring all fall. A city that surprised you?

E### cases happen sometimes. Here in Ulyanovsk I tried to leave the concert and jumped into the car with the organizers. A crowd of three hundred rocked this car, broke down the door, someone flew into the salon - I flew out through another door. Fortunately, the orgs appeared and settled everything.

Did they want to touch you?

I don't know what they wanted. They often invade personal space without any purpose. Their actions have no purpose, there is instinct. They can just stand next to you and nothing happens. Sometimes a person can follow you around Moscow for 15 minutes - and simply without a goal. It’s clear that he’s plucking up the courage to either take a photo or ask for something. But he doesn't ask.

Do you live on your own or with your parents?

I'm nomadic. I do not have permanent residence in Moscow. By friends, by acquaintances. My parents and I agreed a long time ago that I have my own life. I stop by to visit them, give gifts, have dinner.

Translate for me, old man, what is the song “5 minutes ago” about?

About the fact that the main layer of those involved in show business in Russia is now located where I have already been. I'm always ahead. This is an allusion to the situation in hip-hop, in football, in many other areas. It's no secret that in our country everything happens late. We live later than the States and Europe. But not me. I live according to my time. What I did two years ago is what 60 percent of people in the industry are doing now.

What do you need with today's earnings?

To have a satisfying meal - thanks for that.

So, what about the car? Apartment a little later?

Now you’re asking me about the car and the apartment, but I don’t think about it at all. When I have the amount that I can spend on it, I will spend it. And while they are gone, I don’t even think about it.

Is there Russian music that bothers you or has bothered you before?

Of course, I'm a music lover. Once upon a time I was freaking out about Disco Accident. From Zhukov. Later - from Guf, from Suitcase. Also with Anka Pletneva from the Vintage group, a real sex symbol. At that time, Maxim Fadeev wrote songs for her; “Eva, I love you” always resonated with me. If we take it in general, in Russia there is a lot of music in Russia, it’s a matter of taste.

This year, the Internet was in turmoil: you sent the other rapper L’One to the fucking ##. Why?

I don’t know, I wanted to send it - and I sent it. I wish him health and happiness. To be honest, I don’t have any feelings for Levan - neither good nor bad.

How was it from the very beginning? My buddy and I recorded a track while sitting in our basement. The homie had “I wanted to come up with a dab / But Leva did it / Nah## Leva” in the chorus. Funny. Everyone was crazy then that Leva was walking (imitates deb), although no one has walked like this for a long time. We went to perform, performed, shouted this x###, this x### was filmed, it ended up on the Internet.

Then there was the Boiler Room party. I had already performed and was going to have a drink with Adil. Lyova sneaks up on me in the crowd with her guard of about five people, drags me out into the street and begins to ride on my ears. I don’t understand anything - because it’s complete shit. The frenzy began and it became clear that Levan had come to put on a show. If I wanted to talk, I would have found my numbers and just called. We talked one on one. He said that he really didn’t like the situation, that his relatives looked and they felt very offended. “Leva, I’m sorry, but it’s nothing personal. Let's not do the circus, but be adults. You are much older than me, but you are organizing the circus here, not me.” And that's it, we parted ways.

There were no fights, nothing happened. I don’t understand why people associated with Leva released information that there was a fight. I woke up the next morning, read all this x###, immediately forgot and went to breakfast.

Is Putin handsome?

Certainly. I speak for myself. I live in my own country. I live as I want to. I say what I want. I eat what I want. I'm fucked. I have nothing to complain about. When p###ts comes, I will say: p###ts comes.

You are a member of an association of artists called YUNGRUSSIA. Young Russia – what is it like?

This is the one that e###. And not the one that e###. After the collapse of the Union, Russia was not in a very good position - there were few prospects for learning, development, and creativity. With my concerts and my music, I want to make people understand: now is not the time to sit still and endure. Time to get up and do something. Now everyone has their chance. A chance to find something to do to enjoy it, and then say to myself: I didn’t waste my time on a piece of this fucking stone.

How should you spend the next year to say: I am satisfied?

I have to record a good release. And graduate from university. This is very hard for me. I spent three years there for a reason, I don’t want to take the fourth and merge, that would be a weakness on my part. There were many things in life that I did not complete. I gave up and quit halfway. Now I want to take it out. X## with him with a diploma - it won’t be useful. I just want to take it out because I understand: I can.

Pharaoh is an extraordinary and bright personality who has won love and recognition among fans of trap, cloud rap and trillwave music throughout the post-Soviet space. The musician preferred to perform under a nickname. In this regard, many fans are interested in the name of the rapper Pharaoh. This article provides not only the personal details of the performer, but also information about his life.

Life path

Pharaoh is a Russian rapper whose biography is interesting and very eventful. Golubin Gleb Gennadievich - that’s his real name. He was born on January 30, 1996 in Moscow (Izmailovo). My father worked in a management position in one of the companies specializing in sports marketing. Gleb Golubin became the first-born in the family. Later, mother Elena gave birth to a second child in 2003 - a boy, German.

Gleb played football from the age of six. The father was very proud that his son was involved in sports and wanted the boy to have a corresponding career. The young man trained hard several times a week and dreamed of the future of an outstanding football player. In his free time, the boy loved to play on the console. Gleb himself could not even think at that time that ten years later he would become known as the Russian rapper Pharaoh.

Not long ago, our hero gave an extensive interview to the online publication “Snob”. Pharaoh is a Russian rapper who told the general public that he had been listening to Kid Cudi since his school years. We are talking about a hip-hop artist who was popular in the West at that time. He also said that other performers who influenced him in childhood and adolescence were Snoop Dogg, Eminem, 50-cent and some others.

Gleb went to gymnasium No. 1409 from 2002 to 2013. During this period, the passion for football reached its apotheosis - the talented young man was invited to play for the teams CSKA, Dynamo, and Lokomotiv. But, unfortunately for the coaches, the parents insisted on stopping the classes. His father really wanted Gleb to become a football player, but after the young man almost received a serious injury in one of the matches (he was lucky and escaped with scratches), dad decided that he should leave the sport.

Debut

Gleb was very worried about this. Fortunately, the father allowed the boy to act as an arbitrator (judge) for children's teams. Thus, Gleb was allowed to somehow continue to play his favorite sport. At the age of 15, our hero first appeared on television - he appeared in a film dedicated to football referees on the NTV Plus television channel. At this moment the young man had more free time. He not only begins to devote himself to his studies, but also takes a renewed interest in hip-hop. It was at this moment that the future Russian rapper Pharaoh recorded his first track. At the time of this work he was 16 years old. In the same year, Gleb goes to the USA and lives there alone for 6 months. The young man is especially imbued with American hip-hop underground culture.

Style

Pharaoh is a Russian rapper who admitted in interviews that the idea to read cloud rap came to him during another session of using marijuana with his girlfriend. They listened to recordings of the band Raider Klan and noticed that the style of recitative performance was very reminiscent of “sounds from the underworld.” Then this manner of performance seemed truly revolutionary and very interesting to Pharaoh.

In 2013, Gleb managed to enroll in the Faculty of Journalism at Moscow State University. At the same time, he began his collaboration with the hip-hop group Grindhouse and gained fame for the song “They Want Something from Me.” At the very end of the year, the Russian rapper Pharaoh was invited to his friends’ studio, where he recorded an interesting track Cadillac for a common mixtape called “Wadget”, which was released in 2014. The team created video clips for many singles.

Phlora

The composition “Nothing Has Changed” created a real sensation. Fans of cloud rap positively noted the unusual style of the video for this song. It featured an aesthetic very similar to Californian artist Bones. The Russian rapper Pharaoh himself denied rumors that he was inspired by the work of a Western musician, although he admitted that in his youth he listened to his album Th@ Kid. So it is unknown whether it was just a coincidence or whether our hero really adopted some of the “tricks” from the American. In the summer of 2014, Pharaoh released another mixtape - Phlora. It received average reviews from critics, but was loved by fans.

"Sker-sker-sker"

The video clip Black Siemens, released in February 2015, brought enormous fame to Pharaoh. In the video, Gleb, dressed in a Tommy Hilfiger hoodie, reads a rap on a snowy wasteland with a very funny chorus, which included the onomatopoeia “Sker-sker-sker”. This all happens against the backdrop of a Lincoln car, which the performer rented specifically for this video. The clip itself and the “sker” sounds from the chorus quickly became Internet memes. The video received several million views. In the summer of the same year, Pharaoh released his third mixtape, Dolor (translated from Latin as “pain”). On July 22, a video was shot for this track.

Atmosphere

In April 2016, a video clip for the song “Phosphorus” was released, where the Russian rapper Pharaoh decides to use a new extravagant performance technique - screaming. In May, the hip-hop artist again delights his fans with a new music video for the track “Let's Stay Home.” Both tracks were included on the Phosphor album. It was released in mid-July.

Gleb collaborates with such influential rappers as JEEMBO, Scryptonite, Thomas Mraz, LSP and many others. Pharaoh has gained the love of rap connoisseurs and critics thanks to his unique image, interesting manner of performance and the atmosphere of hardened nihilism that characterizes his lyrics. Note that our hero is involved in the unification of YungRussia. In 2016, a video was created for the song “Let's Stay Home.”