Massage parlor business plan with calculations - how to open a massage parlor. How to open a massage parlor: tips, tricks, calculations

Question how to open massage parlor, is quite reasonable if you want to organize an entrepreneurial business with small investment And quick payback.

Capital investment in the salon: 290,000 rubles.
Business payback: from 4-6 months.

If you are pursuing the goal of organizing an entrepreneurial business with relatively small investments and a quick payback, the question is, how to open a massage parlor, is quite justified.

Although this business has many pitfalls and tricks, it is enough to disassemble the organization process in stages and everything will become simple and clear.

How to find a room to open a massage parlor?

The main factor that you will start from when looking for a room for a massage parlor is the future target audience that you will begin to focus on.

For example, a service such as medical massage is a separate case.

Even if you are far away on the outskirts, but have a professional of the appropriate profile on staff, people will go to the salon from other parts of the city.

But the situation is completely different with those for whom massage is just a way to relax and have fun.

It is important for them that the road is convenient and as short as possible.

Ideally, the salon should be right under the house.

If we analyze the statistical data for the country for last year, these categories were distributed as follows:

As for the number of floors, it is most prestigious and convenient to open a massage parlor on the ground floor or in a separate building.

But the requirements of the SES, which you need to focus on in order to obtain a work permit, are as follows:

• for each person in the salon that you are going to open, there will have to be at least 8 sq.m. space;
• it is desirable to organize the work so that each massage therapist has a separate room;
• it is permissible to put two couches in the same room, and sometimes it is even more appropriate - when friends or couples come for a massage;
• otherwise, the requirements for a massage parlor are the same as for another institution serving visitors;

Thus, to open an average massage parlor, you need to look for a room with an area of ​​at least 70-90 sq.m.

This is enough to organize the work of several massage therapists in accordance with all the rules, as well as for utility rooms, a waiting area and an administrator's place.

If you have big ambitions and do not want to start with a small team, it is better to open several small salons than one large one.

Experienced entrepreneurs are sure that it is not advisable to maintain a staff of more than 5 massage therapists.

How to equip a massage parlor before opening?

In addition to jobs, in order to open a full-fledged massage parlor, you will need to equip a bathroom.

Some install a bath in this room for relaxation after the procedure, but this is an optional element - be guided by the available budget.

The walls in the restroom must be covered with tiles to a height of at least 180 cm.

The same coating is used for the entire floor.

It is important that the tiles are not slippery and that the wallpaper (if any) is washable.

This is necessary so that all surfaces can be washed regularly with disinfectants.

For massage therapists you must purchase massage tables, as well as several additional couches.

If you plan to provide field services, one should be purchased compact (portable).

The rest of the pieces of furniture that you will need are cabinets for cosmetics, stands for outerwear clients, and for the waiting area - a sofa, armchairs, a small table.

It would not be superfluous to put a rack with a mirror so that after the procedure, visitors can correct their appearance.

If you have several craftsmen working on the same territory, it is worth stocking up with screens.

After all, it is not necessary that a couple of people who come together will receive on the couches at the same time.

Another essential element of massage parlors is clean towels.

Before you open an institution, you will carry out financial calculations and audience analysis.

Based on this data, you can roughly imagine the number of daily visitors.

Each person must be allocated 1 clean towel in perfect condition.

Plus another 20-30% off total number additionally should be kept as spares.

In order not to buy a supply for a week or two of use and regular payment for dry cleaning, it is better to buy a washing machine in the salon.

This cost will quickly pay for itself.

What kind of staff is needed to open a salon?

In order to open a massage parlor, you need the main thing - masseurs.

They usually work in one of two ways:

• several massage therapists work in the same salon in shifts to provide daily customer service;
• The massage therapist does not come out according to a stable schedule, but based on records - that is, for specific clients.

To choose one of these schemes, you will need to focus on demand, business scale and other factors.

Often entrepreneurs choose one option and then switch to another, adjusting to the circumstances.

Depending on the scheme of work, the payment method is also chosen - a fixed rate or a percentage of completed orders.

The latter option is more popular and convenient.

After all, not all massage therapists will serve the same number of clients.

One worker can do the procedure to 8-9 visitors, while the other can't handle even four sessions.

Masseur courses have now become a fairly common option. Considering that medical education is not required for relaxation massage, finding a specialist with experience has become more difficult.

However, it is precisely those applicants who have already worked in this position that should be given preference.

You don't have to make up your entire team of newbies.

In addition to massage therapists, the staff of the salon must have administrators working in shifts.

Instead of a security guard, it is enough to install a video surveillance system and panic button for an emergency.

And transfer the accounting concerns to.

Cleaners are usually hired on an hourly basis.

In the dry season, a quick cleaning once every two days is enough; in the wet season, it is advisable to increase the number of visits to daily.

Marketing strategy for promoting a massage parlor

Best Advertising for a massage parlor - grateful customers who bring their friends and can simply recommend you.

But if you just decided to open an institution, you need to use other advertising methods.

After all, how else will they find out about you and talk about you?

The following methods will bring the effect:

It should be a bright and beautiful sign, a banner on the building or standards nearby.

If you are away from places of movement of people, you need to install some signs.

An interesting option - drawings on the asphalt.

But an ordinary counter with instructions on how to find the entrance to the salon will do.

1. A good result also brings the distribution of flyers near the salon in crowded places.
2. Place an announcement that you are going to open an institution in local newspapers, on bulletin boards - virtual and real.

At the same time, it requires significant investments, which not every entrepreneur who decides to open a massage parlor is ready to do.

Financial investment in a massage parlor

The most important point that an entrepreneur has to decide before opening a massage parlor is the amount of capital investment.

They are divided into two main groups: investments directly into opening an institution and regular expenses for its operation and development.

Capital investment in the idea of ​​opening a massage parlor

Regular investments in the work of a massage parlor

The fact that you need to invest money not only in opening an institution must be taken into account even at the time of business planning.

Before reaching the payback point, you must have a source of funds to invest in the work.

These are the costs:

In order not only to open a massage parlor, but also to be successful in this service sector,

from an interview with the owner of such a business:

Profitability of the idea to open a massage parlor

When you first decided to open a massage parlor, you should count on 4-5 clients per day.

Subsequently, their number, with a competent marketing policy and management, will grow to 8-10 visitors.

If you achieve such indicators, you will be able to recoup the institution after 4 months of work, and then expand your business.

The level of profitability on average is about 25-30%.

After reading the article, you should have understood the main points of how to open a massage parlor.

This business is really profitable, although it is accompanied by many small worries.

But if you take their decision seriously and act purposefully, everything will definitely work out!

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Previously, it was believed that massage is a purely handiwork medical workers. However, today we are faced with services of this kind, which are offered by private studios, salons and fitness centers. Such popularity of this business is due to the fact that the threshold for entry into it is small. We will talk about how to equip a massage parlor and how to open an institution that will be in demand in this article.

• How to start opening a massage parlor?
• Requirements for a massage room
• How much can you earn
• How much money do you need to start a business
• How to choose equipment
• What OKVED must be specified for a massage parlor
• What documents are needed to open
• What taxation system to choose for a massage parlor
• Do I need permission to open
• business technology

Massage is different. The need to obtain a license from the Ministry of Health depends on his appointment. It is not required for all types of relaxing and cosmetic manipulations. Medical massage and manual therapy require such specialized activity permits.

How to start opening a massage parlor?

Service experts have estimated that only about 30% of clients come for a massage for medical reasons. The rest prefers to do it for relaxation and cosmetic purposes. Based on these studies, you can begin to select a room for rent. The majority of visitors will prefer a salon close to home, as no special skills or equipment are required for a relaxing massage. Only a few people will be ready to go anywhere in the city to a specific specialist. The office is better to open on the first floor of the building.

Usually it is customary for each specialist to allocate a separate office. Only recently has it become popular to arrange paired massage sessions. They are in demand by married couples and women's companies. From an economic point of view, it is unprofitable to put more than 5 tables in one salon. If you have the means, and, most importantly, specialists, it is better to open several massage parlors in different parts of the city.

Below we will consider the requirements for any massage parlor, without which it will be difficult to start a business.

Requirements for a massage room

During the massage, the client lies down on a special massage table. There are several types of them today. Almost all models are height adjustable. Some have headrests and armrests. The design may allow the headboard to be raised. Recently, tables with a heated base have appeared on the market. The procedure becomes more comfortable and pleasant on them. Such heating allows you to relax absolutely all the muscles. The efficiency of the procedure is increased. These are not massage requirements, but a very good addition.

The length of the couches is usually 2 m 10 cm, the width is 65 cm, and the height is 60-80 cm. Other devices, which are smaller in size, are used to massage different parts of the body.

Now let's figure out what you need to buy to open a massage parlor. In the table, we consider the approximate costs that will make up the initial investment.

One more important point one thing that needs to be taken into account for successful work is the staff. Often people go for the procedure not just to the salon, but to a specific specialist. The location of customers depends on their skill and experience. The salary of a massage therapist is a percentage of the cost of the sessions performed. Usually it is 40% of revenue.

If you open such a small massage parlor, then the costs will pay off in a few months. This is possible only with a full load of specialists. To do this, you need to use all the methods of advertising and promotion that exist today.

How much can you earn

As a rule, the average profitability of massage parlors slightly exceeds 30%. In most cases, the initial capital investment pays off within a year. At proper organization business monthly profit can reach 150,000 rubles.

How much money do you need to start a business

A little over one million rubles will be required to open a full-fledged massage parlor. Cash you will need:

• to pay for the rent of the premises and carry out repair work in it;
• for registration and purchase of related material;
• for other unforeseen expenses.

How to choose equipment

In order for the business to fully function, it is necessary to purchase:

Special couches equipped with a lining made of foam rubber;
chairs for some types of massage;
round rollers;
cabinets;
sofa and soft chairs;
table and TV for visitors.

What OKVED must be specified for a massage parlor

When registering, we simultaneously indicate in the submitted application two codes according to OKVED:
the provision of services provided in beauty salons and hairdressing salons, it corresponds to code 93.02;
activities for the provision of services related to the sports and recreation area - code 93.04.

What documents are needed to open

To reduce the time for registration and collection of documents, it is best to open an IP. For individual entrepreneurs you will need to provide a minimum package of documents. As for obtaining an additional license, it is not required. The exception is the case when the list of services includes medical massage and manual therapy.

What taxation system to choose for a massage parlor

To minimize the cost of paying taxes for a massage parlor, we choose a special system - a simplified system. It allows you to pay 6% of the proceeds received. When providing documents on the expenses incurred, it will be possible to pay a tax in the amount of 15% of the net profit.

Do I need permission to open

In addition to the evidence of state registration will have to apply for permission fire inspection and a sanitation station.

business technology

For massage parlors, it is necessary not only to adapt their services to new relevant technologies, but they must also meet the requirements. Hugely popular:
preparatory and thermal procedures;
hydrotherapy and wrapping;
massage various kinds etc.

Having your own massage parlor is one of the most profitable types of business that allows you to minimum investment earn good money. To open it, it is enough to have a small specially equipped room, a couch and a specialist with a diploma of completion of the course of masseurs. In addition, the provision of cosmetic and restorative massage services absolutely does not require permission from the Ministry of Health.

Salon registration

An important step in starting a business is the registration of an enterprise. At the same time, it is important to determine the direction of services, since the type of entrepreneurial activity and whether you need a medical degree.

If you are going to provide exclusively cosmetic or hygienic, restorative massage services, then you do not need a medical education. In this case, you will need:

1. Register with the tax office as an individual entrepreneur.
2. Conclude agreements with special waste disposal services.
3. Conclude agreements with services that carry out disinfection and disinfestation.
4. Obtain permission from the Sanitary and Epidemiological Station.
5. Obtain permission from Rospotrebnadzor.
6. To be tested fire service.

The situation is somewhat more complicated when you are going to provide manual therapy and medical massage services. In this case, it is necessary to obtain a license to provide services from the Ministry of Health . A person can get it medical education. Therefore, if you do not have a medical diploma, as well as a certificate of completion of masseur courses, you must register an enterprise as an LLC and invite a person with a higher medical education to be the director. At the same time, he will officially provide services, and not you.

Requirements for the premises

Serious requirements are put forward to the choice of premises for the provision of services. It must match following standards:

• The room must not be in basement.
• There must be at least 8 sq.m. per massage therapist.
• If two specialists providing couples massage services work in one office, the room should have an area of ​​​​12 sq. m.
• The room must have tiles or washable wallpaper.
• The room must be equipped with a bathroom.
• Availability working ventilation and air conditioner.
• Having a shower with cold and hot water for staff.

Also, for the convenience of visitors, it is desirable that the office is located on the first or second floor.

A big plus would be the presence of a bath for relaxation.

It is desirable that there is a separate room for each massage therapist and 1-2 rooms are equipped for couples massage.

In addition to the massage room, there should be an administrator's office combined with a waiting room. There is also a rest room for employees. In general, 70-80 square meters are enough to open a salon.

As practice shows, there should be up to 5 jobs in the salon. If there are more - right decision will open another salon in another area of ​​the city.

Concerning geographical location, it is desirable that next to the new salon there were no competing salons. Very good option– location of the salon in the building of the fitness center or not far from it. By the way, you can also open a fitness club on your own,.

Sanitary requirements

As in any institution that provides cosmetic or medical services, massage parlors are sanitary requirements. The main one is weekly disinfection.

It is important to record the date of cleaning, the means used during it. Needed once a month spring-cleaning in the offices.

Water must be connected to the massage therapist's workplace. Hand sanitizers should also be available.

Approximate data:

• Monthly income - 352,500 rubles.
• Net profit - 60,180 rubles.
• Payback is approximately 1 year.

In this article, we will talk about such a type of business as a massage parlor / office and try to write detailed business plan massage parlor with calculations. We also recommend reading an interview about a current entrepreneur.

Market analysis

Today, cosmetic services are quite actively used in Russia. As a rule, women show interest in this area. One of the most popular offers is massage. It can be divided into 2 types:

• cosmetic;
• medical.

The first is responsible for the aesthetic component, the second helps to deal with various diseases, ailments.

Men use massage services less frequently.

The vast majority of visitors are women (over 70%). These are either wealthy ladies who prefer cosmetic types of massage (anti-cellulite, tightening, and others), or women who have certain diseases that require massage to treat.

We must not forget that in order to conduct therapeutic massage sessions, the master must have the appropriate qualifications.

Men rarely use cosmetic massage, usually they are rich and influential people who take care of their appearance and want to bring themselves back to normal.

Massage is formed on Russian market service. Therefore, it will not be possible to come up with any new methods. An important factor The massage therapist will have licenses and certificates. Perfect option- hiring a person who has regular customers.

If we analyze competitors, then the greatest inconvenience will be brought by large cosmetology centers, well-known in the city, as well as those who actively promote the salon through advertising. Treatment centers will also become a serious competitor in the market.

It is important to note that the competitive struggle of the main market players is not aimed at ousting rivals, but at maintaining their own positions. Simply put, everyone is interested in securing their own customer base.

To become a competitive massage parlor, it will be necessary to offer affordable prices for services (preferably at a level with the average, but at the first stages lower). Special attention also have to pay advertising.

On the positive side, the standardization of related products is easy to obtain.

Thus, the work of the massage parlor will be aimed at attracting females and males aged 20-40 mainly.

Before starting work on a specific project, it is worth studying the massage services market and analyzing prices. Own value should be set based on demand and the average competitive price.

SWOT analysis

Opportunity Assessment

The massage parlor will be open daily. The mode of operation will be as follows:

Total: 80 hours.

Thus, at least two qualified specialists will be required for the work.

Seasonality does not particularly affect the work of the center. The flow increases, as a rule, in the pre-holiday and post-holiday period. At this time, people love to give Gift certificates, put yourself in order.

Further development is possible through the introduction of additional services, new offices, expansion.

Organizational and legal issues:

1. The first thing you need to do is decide on the OPF. You can stop your choice either on LLC or on. The second option is more suitable, since it will be easier to register, while the tax regime is very loyal. In addition, IP involves working with individuals that matches the services provided. The OKVED code when opening a massage parlor in most cases will be 93.04 - sports and recreation activities.
2. Obtaining the appropriate permit from the fire service and SES, allowing you to operate the premises.
3. Obtaining licenses to conduct medical massage, as this activity is one of the medical services. Relevant documents must be submitted to Roszdravnadzor.
4. It is worth choosing or. In the case of the simplified tax system, taxes are paid either on income (6%) or on the difference between income and expenses (15%).
5. We also recommend accepting payments from our customers by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.

• At least 8 m 2 should be allocated for any massage therapist. If 2 masters work with the client at once, then it is necessary to have an office with an area of ​​at least 12 m 2.
• Optimal size massage room will be 70 m 2 if 2 massage therapists work at the same time. It is necessary to have on the territory of the massage parlor a bathroom, a bathroom, 2 massage rooms, a reception. It is better if each office has its own bathroom and bathroom.
• For rent, it is better to immediately choose a commercial space. It could be an apartment, for example. You can also sign a contract with a fitness center that does not have its own massage room. In this case, the refurbishment of the premises will be cheaper.
• Try contacting the employment service, perhaps they will support your organization as a small business. To do this, you must provide a detailed business plan for the project.

Service description

Initially, visitors will be able to use the following services:

• general body massage;
• massage of individual zones;
• Anticellulite massage.

Registration is carried out by phone through the administrator or on the website (group) of the organization. It would be ideal if customers can leave an online application on the site or make a reservation for a certain time.

More outlets are planned to open in the future. This massage room can be expanded to a maximum of 5 specialists. It will be impractical to hire more at one point, and the payback of the service will decrease.

When working with a client, the master solves certain problems, satisfies the needs of the visitor. Each is treated individually.

It is very important to use high-quality oils that will not harm the body and skin in particular. It must be a certified product from a reliable supplier.

To increase demand and customer confidence, you need to hire qualified and experienced specialists. If it is impossible to evaluate professionalism on your own, you can consult with the administration of those organizations where the applicant for the position previously worked.

marketing plan

Pricing strategy :

At first, the price should be below the average in this market segment. This will attract more customers. At the same time, the quality should be at the level. You can change the price depending on the solvency of the client who applied.

Service promotion strategy:

The main means of promotion will, of course, be advertising. It can include the following varieties:

• Organization sign. It is also very important to come up with an interesting and memorable name.
• "Word of mouth radio". This is the most effective advertising, and free. It is based on informing potential customers through their friends and relatives. Its disadvantage is that it cannot be controlled by the administration of the organization. To stimulate, you can use discount programs, for example: "Bring a friend, get a free massage session."
• Leaflets (distribution next to the salon itself, unfolding in mailboxes in the area).
• Promotion on the Internet, including contextual advertising.
• Creation of own site, groups, their advertising.
• Information in the media. Don't get carried away with this type of advertising. As a rule, this expensive method does not give a large number of responses. You can, for example, limit yourself to advertising in a newspaper.

It is worth developing a system of discount cards, discounts dedicated to some holidays, for example. Great move will also create gift certificates.

Let's calculate the expected revenue:

2 massage therapists work at the same time (only four staff units). In a month, the hourly output for all is 680. Only 405 hours are involved. Consequently, only 59.56% of the opportunities were used.

The monthly income is 352,500 rubles.

Production plan

Before starting work, it will be necessary to repair the premises. These costs also include the cost of equipping the bathroom and bathroom. In the massage parlor total area is 70 m 2. Of these, 12 are reception rooms, 29 are massage rooms. The total cost of repairs is 300,000 rubles.

You will need equipment for each office: medical couches (2 pcs.) And massage tables (2 pcs.). Their total cost is 140,000 rubles. average cost we take 40,000 rubles for a table, 30,000 rubles for couches. You can get by with lower costs by buying used furniture, for example, on Avito. But still it is better to buy new high-quality equipment.

Furniture will also be needed for work. Including tables, chairs, a hanger for visitors, cabinets for oils and other accessories, screens for changing clothes (for the greatest comfort of visitors). In total, it will take 50,000 rubles.

The administrator will need a laptop, offices can be equipped with stereo systems for greater relaxation of visitors. Another 60,000 rubles will be spent on equipment.

It will also be necessary to purchase primary supplies of raw materials, including oils, cans (for anti-cellulite massage), towels, creams, wipes. This is another 50,000 rubles.

Administrators and cleaners, as well as massage therapists, work in shifts (40 hours each). The work is carried out as follows: administrator + cleaner + 2 massage therapists.

The responsibilities of the administrator include receiving calls and applications on the site, meeting customers, consulting.

The cleaning lady comes 3 times per shift. Her duties include not only washing the floors, but also the bathroom, the bathroom.

organizational plan

The lease agreement should be long-term, at least for a year. Administrators are responsible for maintaining and filling the site during their working hours.

Accounting is carried out by the head of the organization.

Financial plan

Monthly income - 352,500 rubles.

Initial costs - 672,900 rubles.

Calculation of recurring costs:

Thus, profit before tax will be equal to 352,500 - 281,700 = 70,800 rubles.

We calculate taxes based on the difference between income and expenses: 70,800 * 0.15 \u003d 10,620 rubles.

Net profit will be equal to 70,800 - 10,620 = 60,180 rubles.

Let's calculate the payback period: 672,900/60,180 = 11.19. The project will pay off in a little less than a year.

Profitability will be equal to 100*(60,180/352,500) = 17%.

Risks

Today, Chinese massage is beginning to gain great popularity, you can try to open your own office in this direction.

A little more about obtaining a license to carry out activities:

If the office provides medical massage, you must obtain a license. Otherwise, an administrative fine may be imposed on the organization.

You will have to provide, among other things, the following documents:, Goskomstat codes, certificates of registration and tax registration, lease agreement.

You will also need contracts with employees, their medical books. Each massage therapist must have at least 5 years of experience in this field! You need a staffing table.

Equipment must also be certified.

There are other aspects that need to be taken into account. Of course, it is best to seek help from one of the companies providing legal services, after all, obtaining a license is a laborious and long process (consideration within 30-45 days).

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thanks for attention!

Aspiring entrepreneurs before starting a business are interested in many ideas. Particularly attractive are projects with a quick payback and relatively small investments. In the previous article, we discussed, today we'll talk about how to open a massage parlor from scratch. What are the advantages of this business area?

Business plan for opening a massage parlor

Before starting a business, you need to take into account the level of competition, the success of the whole business directly depends on it. To do this, you need to analyze the number of massage parlors in your city, the demand for this service, prices, and only after that, make final conclusions about the profitability of the business.

Business registration

In order to start a business in this area, it is worth preparing a package of documents. There are two options for the substantive form of activity: IP and LLC.

As for licenses, the massage business, today, does not require additional licenses and permits from the Ministry of Health. If you do not provide manual therapy services, then additional permits for activities will not be required.

Premises for rent

If your massage parlor provides medical services, then the location of the salon, in principle, does not matter, because a good specialist will be visited even from the other side of the city.

Cosmetic massage services. If you provide massage services for the purpose of relaxation or for the sake of obtaining a cosmetic effect (anti-cellulite massage), then the location of the salon has great importance. It is best to rent a place not in the center, there is usually a lot of competition and expensive rent, but in a residential area of ​​the city, closer to elite new buildings. There, the flow of people who want to use such a service is quite large, so you will have customers from the first day of opening.

There are certain requirements for the premises of the massage parlor.

According to the norms of the SES, a massage parlor must:

• Located on the first floor of the building;
• Area - at least 8 square meters. m., for the work of one massage therapist;
• There should also be a separate room - a reception room, where clients will be waiting;
• The total area of ​​the massage parlor is from 20 sq. m.
• Massage parlor equipment

The massage room should be equipped with the necessary furniture:

• The massage couch is a special table for the massage procedure. Price from 20 thousand rubles;
• Wardrobe, shelving for the office, a screen for changing clothes for clients;
• Sofa, table, armchairs, appliances (computer, telephone, copier) for the reception room.

Massage technique involves the use of oils (olive, essential). As a rule, the consumption is small, 100 grams of oil will be enough for you for 5-6 massage procedures.

Depending on the range of services provided, you will also need additional tools. For example, for anti-cellulite massage, you will need to purchase special massage jars.

Also in decent salons, individual towels are always issued to each client.

Staff

Responsibly treat the selection of personnel in your massage parlor. It is very important to hire experienced professionals, they will increase the credibility of your salon. Therefore, do not hire just anyone, saving on good specialists you risk failing in business.

Masseur. Naturally, first of all, you need to find a good massage therapist. This is not easy to do, as a rule, experienced specialists work for themselves. But you can bring in a professional if you offer good conditions labor and decent wages.

The massage therapist must have experience, relevant education, be able to communicate with clients.

An administrator is a person whose functions include recording and meeting clients, accepting payments for the services of a massage parlor. The administrator must be of good appearance, be able to communicate politely with visitors, be competent in his work, and find a common language with all clients. At the initial stage, in order to save money, you can perform the functions of an administrator as the owner of the salon.

Atmosphere in the massage parlor

People come for massages to relax. Your task is to create a favorable atmosphere. To do this, use the available methods.

First, start with the interior. Calm tones, subdued light, all this contributes to relaxation and peace.

Secondly, smells. Use candles and aroma sticks to create coziness.

Thirdly - muffled, unobtrusive music that soothes and relaxes, allows you to forget about all the problems and fatigue.

After the massage, offer the client a cup of invigorating coffee or aromatic tea. Let goodwill and an individual approach to each client become a feature of your salon.

Creating a favorable atmosphere will affect the attendance and popularity of your salon, so be sure to consider this nuance.

Advertising campaign

Very milestone is to inform people about the service you provide. As many people as possible should learn about the new massage parlor. Therefore, a well-designed advertising concept will help attract customers to your salon.

There are some effective ways to attract people:

Advertising on the Internet and in the media

It is also desirable to create your own website, which will contain all the information about the massage parlor: address, contact numbers, detailed description services and their cost. It is desirable that photos of the salon be attached to the site.

Flyers

A good way to attract customers to a new salon is to distribute leaflets in crowded places in the city. Hire a few people, let them distribute booklets, some people will definitely pay attention, and in a few days you will get the first customers.

Promotions and discounts

Nothing attracts people like "freebies". Organize a weekly promotion, for example, the first three clients get a free massage, everyone else gets a 50% discount. This will attract the attention of people, and they will definitely use the services of your massage parlor.

Costs and profits of the massage business

How to open a massage parlor from scratch?

I want to say that it is impossible to do without financial investments, but you can reduce them to a minimum.

• Rent. As a rule, it is very expensive to rent a room. But if your property has an apartment or even a garage, then everything is easier. It is possible to convert such a room into a massage room;
• Purchase of equipment. It is possible to purchase used equipment from abroad, thus reducing the cost of expenses;
• Staff salaries. Even here, you can save money if at the initial stage you perform some functions personally, for example, combine the work of an administrator and an accountant;
• Additional expenses (advertising). Regarding advertising, leaflets can be asked to distribute to friends. Website on the Internet - create yourself.

In general, if desired, it is not only realistic, but in principle, it is not difficult to reduce the amount of costs for opening a massage parlor. Approach the matter responsibly, think over your every step and everything will definitely work out.