Food delivery business plan. Opening your own courier service

How nice it is to return home after a hard day at work, bypassing grocery stores with their endless lines at the checkout counters. Working people especially value every saved minute of their personal time. Therefore, they will be doubly pleased when they come home and receive their favorite products by courier delivery. In our country there are only a few such offers, although demand is growing from year to year, especially in major cities. If you decide to occupy this niche, first of all, create a business plan for delivering groceries to your home.

Market analysis

In big cities, organizing a home delivery service for groceries is quite a profitable business. There are already dozens of such people working in Moscow. In regional centers there are not too many such offers yet, so often no one will interfere with your development. This business may be in demand in a number of cases:

The city has a developed business center, and a significant part of the population spends most of their time at work.
You should focus on the strong middle class (small entrepreneurs, middle managers), since wealthy people often dine in restaurants.
It is possible to offer a service for home delivery of groceries to disabled and elderly people (you can offer reduced prices as part of a social project).
The peak of sales, according to statistics, occurs in the cold season and slushy off-season.
It is possible to conclude a long-term contract with clients (say, for weekly grocery delivery).
It is worth considering the possibility of traveling to the nearest suburb for an additional payment (for example, in Moscow, lovers of country holidays regularly use the service).

A detailed business plan for home delivery of products with calculations, as well as helpful and fast service will ultimately result in a constantly growing income.

Organizational plan

Any example of a business plan for food delivery begins with organizational aspects. To get started, register. In this case, the IP form is best suited. In the future, by creating a large network servicing legal entities (for example, supplying food for banquets), you can re-qualify as an LLC.

Having received permission to provide courier services, you can proceed to the next point. Keep in mind that when registering a private enterprise, the state duty is 800 rubles. If you decide to resort to the help of intermediaries, this amount will increase to 1200-1600 rubles. In this situation, it is better to save investments on business registration and, where possible, do it on your own.

To work, you will need to rent office space. This is a place for an operator who will receive calls from clients, so it can be made small. Once you rent a room, think about the technology. You will definitely need equipment for your business. You need to buy at least one computer and equip it with all necessary programs and Internet access. This set will cost approximately 30,000 rubles.

In addition, employees need to be provided with constant mobile communications. They must always be available. The phone will cost 10,000 rubles, and the unlimited tariff will cost 1,500 rubles.

Staff

If you are going to start a grocery delivery business from scratch, then the cost of expenses should be reduced if possible. Therefore, at the initial stage it is supposed to focus on the minimum set. To get started, you will need only two positions: operator and courier.

The most important employee of the delivery service is the operator. He directly contacts customers and organizes the delivery service. His responsibilities also include:

Processing orders from the website.
Coordinating the work of couriers.
Elimination of conflict situations with clients.

The person who comes to this position must be collected and stress-resistant, and work effectively. He must be able to easily establish contact with the buyer and win him over. The operator's salary is 15,000 rubles.

The second position is courier. You can work without couriers by organizing cooperation with a courier service. The advantage is that there will be no problems with time: no downtime during periods of lack of orders, no shortage of staff when many orders arrive at the same time. You hire exactly as many employees as you need and pay for each order separately. But there is also a drawback: it is more difficult to control the work of a counterparty than it is to control your own employees.

The duties of a courier are simple. He must accept an order from the operator and make the necessary purchases. Further, according to the date and time, his task is to deliver the goods to the buyer and receive full payment from him. Revenue must be transferred to the director daily at the end of the working day. For large orders, we recommend taking an advance payment of at least 50% from customers, since it is impossible to return the products if for some reason the customer does not buy them. Another scheme is also common: couriers buy products with their own money and keep the payment for themselves, giving the company part of the delivery cost. This allows you to save on salary (the courier does not receive a fixed income), but this scheme only works if there are a large number of couriers and a sufficient number of orders to provide them with work.

A prerequisite for hiring a courier is to have your own car. From personal qualities It is worth highlighting activity and hard work. In addition, the employee must understand the cost and range of goods in various large supermarkets in the city. We are considering the option of a full-time courier whose salary is 15,000 rubles.

To prepare reports, you will need to use an online accounting service. This is necessary for timely submission of documentation. Such services will cost about 8,000 rubles per year.

Business promotion

The profitability of home delivery of products directly depends on a well-organized marketing campaign. On initial stage A layout of business cards and booklets for your organization is being developed. An agreement is concluded with printed publications and companies that own billboards. After you decide on the number of booklets, the order is sent to the printing house. This is where payment is made upon completion of the work. The total cost of marketing and advertising, including business cards, brochures and billboards, will be 25,000 rubles. Printed products are distributed to offices and residential complexes near the office.

Most important element for work – your website on the Internet. You can't save money here. It should be easy to read, easy to use and functional (at a minimum, have Personal Area with the ability to form an order and leave wishes for ordering products by brand, characteristics and price category). His appearance must attract attention. Nothing should prevent you from making purchases.

It is important to correctly develop the clauses of the application. There shouldn't be anything superfluous in it. Include only the most necessary information. The client should not get hung up on filling out the application form. Be sure to develop mobile app for your site. This will make the task easier for many buyers, since they don’t always have a computer at hand, unlike a phone. Give your customer the opportunity to place an order with you as easily and quickly as possible. And he will become your regular customer.

The funds allocated for creating the company’s website will amount to about 100,000 rubles, the application for Android and iOS will cost another 30-40 thousand rubles. At least 100 thousand rubles are allocated for the promotion of the resource on the Internet for the first six months.

Financial plan

It is extremely difficult to calculate the price of a single service. It all depends on the scheme, and it is important to choose the most suitable option for you. You can set a fixed delivery price. In this case, it does not matter how many products the client needs to purchase - a package of milk or several bags, the price will be the same. The advantage of this option is that the counting system is convenient for both the client and the company. The downside is that the order may be too large. It will require a lot of effort to complete, the trunk will be completely full, several stores will be visited to collect the order, and the base price of the effort simply will not be worth it.

According to another payment option for grocery delivery services, the price may be a certain percentage of the order amount. For example, when purchasing a product for 1000 rubles, the client pays 10% of the total cost, that is, plus 100 rubles. But this scheme also has a minus. To earn money, the order amount must be about 3-4 thousand rubles. The 100 rubles mentioned above will simply go towards paying the courier and gasoline.

We recommend using a mixed scheme with a minimum order amount (say, 2 thousand rubles for regions) and an additional payment for the order by amount, number of items or for bulky products (for example, bags of sugar) or oversized goods (usually non-food items). You will find the best option as you work.

If the client is outside the city, then discuss in advance the issue of payment for gasoline by the buyer. You can even install a special meter, similar to a taxi, on the car, showing the client how much was spent on gasoline. Be sure to include express delivery in your list of services. According to it, the client will be able to receive his order as quickly as possible. This service, of course, will be available for a fee.

If 2 couriers fulfill 10 orders per day with an average bill of 300 rubles per order, the revenue per day will be 6 thousand rubles. It will be about 150 thousand rubles per month (take into account fluctuations in the number of orders on different days). Subtract from it the costs of employee salaries (45 thousand), rent of premises (8 thousand), payment for gasoline and cellular communications (25 thousand), advertising (15 thousand), taxes and contributions to funds (10 thousand). Net profit at first will be about 40 thousand rubles. It is planned to increase it by increasing the base of regular customers and providing work for additional couriers. So, 5 couriers with a constant workload will increase the profitability of your enterprise to 80-90 thousand rubles per month.

Payback is planned to be achieved within the first year.

bonus program

Who doesn't like surprises?! Obviously, everyone enjoys receiving unexpected gifts and attention. The profitability of your business will certainly increase if you periodically pamper your customers with various promotions and bonuses. For example, on a client’s birthday, you can give a sweet gift for free. He will definitely appreciate such a gesture. Or you can offer him to purchase from you at a 30-40% discount from the regular price. No one will refuse such generosity.

You can introduce other pleasant little things to loyal customers of your company. Give the customer a bonus for every tenth order. The gift can be anything, for example, a small culinary magazine or book. The sign of attention itself is important. Holding various competitions will also benefit you. Give sweet gifts to the winners. Attract newbies who have just registered on your site with small bonuses. If you do all these things, your customers will be happy and your business will prosper.

Eventually

This business is perfect for entrepreneurs taking their first steps. The cost of delivering groceries to your home is clearly low. Taking into account the fact that competition in most regions is still insufficient, it is quite possible to create your own successful business. To get profitability faster, you can use one of the offers of large franchises, of which there are many in Russia.

IN modern society time is one of the most scarce matters. Many people spend most of their time at work and hardly have time to find a free minute to communicate with relatives, friends and family, but there are also household chores, such as going to the store or supermarket for groceries. Just imagine how much time you spend every month just on this. One visit may take up to an hour of your free time. But what if you delegate this daily responsibility to someone else? What if someone else delivers groceries to your home?

Demand creates supply

Home delivery of groceries is not a new business, but is already quite common in the West. Many people who are driven by a lack of free time, basic laziness, or the physical impossibility of doing this on their own (disabled people, pensioners) are willing to pay specialized services for the delivery of goods.

The essence of the business service is as follows: the client places a telephone or online order (on the service website on the Internet), agrees on payment or pays in advance, after which the company’s employees purchase all the necessary products, pack them and deliver them to the address specified by the buyer.

You can work not only with private clients, but also with large companies and enterprises. They are popular with the delivery of ready-made lunches, either already heated or prepared for this purpose. Some buyers may want to purchase from you goods delivered from the farm - homemade meat, sour cream, vegetables, etc.

How to organize a business delivering groceries to your home

You can implement this business idea without even making large financial investments, providing services as in the status of a subject individual entrepreneurship, and just a legal entity. At the starting stage, you will only need two or three couriers and one secretary who will be responsible for receiving and distributing orders, as well as coordinating courier service(at first, you can act as a manager yourself).

There’s a question right away, and it’s the main one: how much can a courier (let’s call him that) be able to charge for his services? And will this cost depend on the amount of purchase he made? Will there be discounts for pensioners, regular customers, etc.? When to accept payment for an order: before, in advance or after, because now people, especially strangers, are not trusted? And there are still a lot of uncertainties. There are many more questions than answers. And, frankly speaking, the profitability of this business is questionable for me. 100, maximum 150 rubles, IMHO, you can earn money in one trip to the store, but how long will it take? Somehow, time is valued very cheaply.

It seems to me that we need to focus on all kinds of farm and eco-friendly products; it’s still a fashionable feature now - they deliver a set of products for preparing a certain dish and include a recipe. You choose on the website, they deliver it to you. I also saw a cool idea implemented by girls in Moscow time - lunch delivery, but you initially see only a set of products from which it will be prepared. Such a peculiar surprise))

Ostrovitjanin, As for discounts for regular customers, pensioners, the dependence of payment on the quantity purchased - the entrepreneur must decide for himself, after carefully analyzing the market. You need to find a balance so that there is profit, and so that customers do not run away when they see the invoice you have issued.

When do I accept payment for my order? — you can use a proven operating scheme for fast foods and pizzerias. Payment is made either in advance, using electronic currency, or upon meeting the courier - in cash / plastic card.
Doubt your profitability? - then you have a counter question: why then do pizzerias organize free delivery to people who have spent, for example, more than 1000 rubles on one order? It’s also not profitable.

TonyMontana, I answer. Few pensioners or simply poor people will place orders for products for such a large amount. The client base, in this case, is wealthy business people, but many of them, as a rule, have servants who purchase products. As an option for business development, I see working with a specific store, which will pay you for home delivery of products for VIP clients of this store, for example, owners of its “golden” client cards.

Questions remain about prepayment. What if the quality of the delivered products does not satisfy the customer? What if you buy the wrong thing? What if you simply don’t complete the order after the money is transferred to your account? The distrust on the part of clients will be noticeable here at first!

I don’t know about the products, I have friends who wholesale goods to villages and carry them in boxes of cookies, and pick them up in the city. Naturally, for those who don’t have a car, it’s really convenient to buy cheap cookies in batches, and they make money on delivery, although many do this.

You are describing a normal resale (the one in Soviet time called speculation), whereas here, after all, the delivery of ordered products is at the forefront. Although, in terms of profit, of course, delivering cookies to a village from the city is comparable to delivering groceries to order (if we take the average case): in both cases the earnings are meager! According to VTsIOM, the average purchase amount in a grocery store last year was 350 and a kopecks rubles. It’s from this amount that you have to dance: how much will you charge for your work if you order for this amount? 100 rubles above is the limit, and this is obvious!

Ostrovitjanin,
I know that this is not so profitable, but they carry not 10 boxes, but 300, and 2 flights a week, although of course the benefit is meager, you also have to pay for gasoline, which is becoming more expensive, but nevertheless the benefit is no less, than to pay exorbitant rent and have a lower income, if any.

roman-maurinio, stores are now generally unprofitable for small private owners, at least no one has opened new ones for a long time.

But closer to the topic. I still see this problem: for example, you were ordered to buy a carton of milk certain brand. But in one nearby store it costs 50 rubles, and in a hypermarket 35. Where should the order executor buy this milk? Or here you need to coordinate for each product, but how long will it take!

Ostrovitjanin, yes, there are also a lot of problems here, I remember they were unloading, half of them had to be taken to the store, half of them had to be taken to the village, so they started sorting this product, one box at the beginning, the second at the end of the gazelle, they turned everything over to find the right one, but this is their business .

roman-maurinio, this is already the result of incorrect work of the logistician, I would say. Or a goods forwarder. In grocery delivery, of course, it is desirable, whenever possible, to fulfill orders sequentially: first delivered to one client, went/went again, bought goods - delivered to the second client, and so on. It’s a bit difficult because you have to run around a lot, but you won’t confuse anything and you won’t accidentally deceive yourself or the client!

Ostrovitjanin, well, as you say, the goods are delivered from the city, almost 400 kilometers away on terrible roads, it’s not entirely cost-effective to drive first for one box and then for another, but it was necessary to load it immediately with sorting, although even here they made a general list, what kind of goods, how many, and loaded in batches!

Delivery of products and goods is profitable business and there will be plenty of customers, we carry fresh fish around the village twice a week, I’m already used to it, they honked the horn, I went out and bought it, it’s always fresh, and in the fall they carry carrots, potatoes, cabbage, watermelons in this way and sort everything out, some people don’t have time someone has transport, very good service, and for retirees it is generally invaluable.

Probably, it is still necessary to think about security for the courier. It is better if there are two of them: one with the goods, the other for backup.

Don’t count too much on pensioners; on the one hand, they are both gullible and distrustful people, and they are not advanced in such services!

It is better, in my opinion, to rely on working and therefore overly busy citizens. In my opinion, it makes sense to work on a sector such as Office Centers. More often, young people work there who do not like to burden themselves with everyday problems.

I didn’t quite understand your idea! What exactly did you mean by safety? Do you think that the customer will attack the courier and take the products from him? It seems to me that this is nonsense. Even then, you will hire a bodyguard for the courier, and then the business will definitely be trampled, no one will even steal a loaf of bread from you. But seriously, of course, inadequate customers are possible, but there are only a few of them, and then in the future you can call the police on such customers, and they will return everything to you in full. Well, no one will rob a courier on the street, he’s not carrying gold and money.

Yes exactly! The risk of getting stuck with an inadequate client for a courier is too great. He doesn’t know where or to whom he is going. And the proceeds from previous orders are in your pocket!

But what does the courier’s memory have to do with it? The customer does not call the courier and order the order, but to the office (house, apartment), well, in general, who receives the order. When ordering, the customer must indicate the address and telephone number where the order should be delivered. This should all be recorded in a log for security purposes and for reporting purposes. And it doesn’t matter, even if that courier is treated so badly that he has a memory loss, the order is made, and the data is recorded in a log, which you will hand over to the police if something happens. Use logic! Not everything is so simple in this matter. Well, in your case, I think you would hire a bodyguard; it’s better to pay security than to keep records in a journal.))))

Just don’t voice your attitude towards their work to your couriers, if there are any.

Yes, what do I have to do with it! I speak for everyone. Couriers delivering pizza, perfumes, household products, why do they go with security? Well, really, this looks like complete nonsense! the courier with the guards, whoever you tell, they will laugh at you. I worked when I was studying as a courier, usually after school, from 3 to 8 pm, delivering perfumes to houses, and for 1 year there was not a single nuance! Everything was always fine. The customer understands that when he places an order, his data is rewritten, and if something happens, the customer will be found and punished. The instinct of self-preservation.

You misunderstood a little: here we are talking about the delivery of products (and not only products) to order, the person wrote a list of what he needed, gave money for the products, the messenger went to the store. By the way, I think that the food delivery person should receive his earnings immediately, in advance, so to speak.

Before starting a courier service business, you first need to familiarize yourself with the key rules of this field. Such rules will help the entrepreneur in future business. In fact, open a courier service not as difficult as it might seem. This area does not require special skills and higher education. And most importantly, to open a courier service, you do not need a large start-up capital.

Courier service business: what is needed

Most the best option to open such a business is to open a courier service in big cities. This is obvious because in small populated areas There will simply be no demand for this business.

For complete courier service automation You will need, at a minimum, a dispatcher, courier/driver, and accountant. In some cases, you may need a loader if your business will be involved in the delivery of large cargo.

Before, how to open a courier delivery service, decide what kind of transportation your company will deal with. Deliver documents or medical equipment absolutely require different conditions transportation. It is worth noting that for the transportation of some goods, special certificates and permits may be required.

Investments in a courier service business

We have already said above that opening a courier service does not require a huge initial capital. However, you will still have to spend a certain amount. If you have opened a company in a big city, then in any case you will need a car. Eat best option: Hire a person with a car to work as a courier. In this case, you will have to pay him for gasoline.

Don't forget about investing in advertising. In this case, the price will depend directly on you. Advertising can be placed in city newspapers and on television. Also, it would be great to place an advertisement on the city portal. Use social networks to promote.

Clientele

Who uses the services of a courier service? We will try to consider this issue in detail from all sides.

Every city has cafes, restaurants and other catering establishments. So, many catering establishments are starting to deliver their food to your home. You can become a mediator in this case. In this case, all parties will benefit.
The next option will be online stores. There are a huge number of them now. Such stores do not dare to open a courier service because it is not profitable for them, because they sell their goods throughout the country. You can offer online stores a low price and fast delivery within the city.
A huge number of large companies are always in need of a courier service business. Large companies always need to send documentation to various points and government services.

Profitability

Initially, you need to determine how profitable this business is. According to statistics, many courier services pay for themselves quite quickly. Most often, the profit reaches 90 percent. In large cities, the price for delivery of one unit of goods is 5-50 dollars. The price directly depends on the weight of the cargo and how important it is. You can develop a special discount system for regular customers.

Possible problems

In any business, sooner or later, problems may arise. Of course, it is best to prevent problems, but sometimes they are inevitable. Then you need to learn to cope with them.

Problems often arise with human factor. There may be traffic jams or the driver will simply be late to the appointed place. Let’s say the dispatcher of your courier service was rude to the client, and it is you who will have to sort out the entire conflict that has arisen. That is, you need to very carefully select employees for your company. It would also not hurt to learn the basics of logistics in order to deliver the necessary packages on time.
Competition in this business cannot be avoided. Each such company has its own unusual approach to each client. In this case, there is no need to take existing ideas. They will be useless. You must come up with something new that might interest a potential client. In this matter, it is very important to find the ideal approach to each client.

Opening a courier service is only half the battle. It is very important to achieve automation of the courier service. This will help you stay afloat for a long time. A lot of work needs to be put in at the initial stage (when choosing staff, finding regular customers). When all the work reaches automation, you can start coming up with new “tricks” for all clients.

Starting any business is impossible without detailed analysis, market research and drawing up an indicative development plan, the so-called business plan.

One of the most rapidly growing areas is the courier delivery service, the services of which consist in the fast and high-quality movement of goods or customer documents from one point to another destination.

Main advantages and disadvantages of business

Of course, like any other type entrepreneurial activity, which is quite developed, popular and, accordingly, profitable, organizing courier delivery has many more advantages than disadvantages.

The main beneficial and advantageous indicators in relation to the owner and organizer of this type of activity include:

Enough high level profitability and profitability. In this case, it should be noted that concentration and universalization in the person of one delivery operator allows significant savings on costs that are aimed at moving cargo. How individuals, and legal entities, it is much more profitable to contact a specialized company in order to obtain cargo transportation services than to do it yourself, especially when it comes to small volumes. This is why various similar ones have been so popular lately, which, in turn, has caused a surge in the growth of the number of operators.
To organize a small-scale service provision Relatively small capital investment required. At the first stages of its development, an enterprise can use rented warehouse space, as well as cars or other vehicles necessary for carrying out business activities.
No special requirements for ordinary personnel(this thesis does not apply to the administrative group of employees and specialists). When recruiting personnel, it is enough to conduct a short introductory briefing or internal training in the basics of logistics, internal orders and methods. In this connection, one should make a simple conclusion that the cost part related to the wages of ordinary employees will be at an acceptable level for the business owner, if we talk about the average statistical indicators of this cost item among similar enterprises and institutions.

The disadvantages include the following facts from the experience of developing and already established companies:

If you have your own vehicle fleet, there are high costs for its maintenance, such as current and major repairs, licensing, insurance, mandatory government payments and fees, etc.
Enough a large number of small operations that require perseverance from staff and a large share of responsibility, since we are talking about handling someone else's property, often very expensive.

In order to determine all the advantages and disadvantages of this type of business, you should clearly understand the level of investment in its development, the territorial level of coverage of the service area and other important factors.

You can watch the conference on the topic of opening such an enterprise in the video:

Required permits

In accordance with current legislation, business entities who want to provide services related to the delivery of goods, are required to obtain a license for freight forwarding and transportation activities. This permit is issued in case of mandatory compliance with technical and environmental standards and requirements.

If the requirements are met, the license is issued for a period of 5 years. Particular attention should be paid to possible transportation dangerous goods, which is regulated on the basis of separate rules and regulations.

It is worth noting that activities related to the transportation of goods across the territory of one city or region are not subject to licensing if third-party or even public transport is used.

If you have not yet registered an organization, then easiest way do this using online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue, which will completely replace an accountant in your company and save a lot money and time. All reporting is generated automatically, signed electronically and sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

First steps to get started

Any activity that is aimed at making a profit is recognized as entrepreneurial; accordingly, it must go through all stages and phases state registration, provided for by the current legislation:

After you have been or whose main activity is the delivery of goods and other material assets, you should take care of branding your business, the so-called bringing it to the masses. Even if on at this stage The founder does not have the necessary assets (real estate, transport, personnel, automated accounting and control systems have not been established), it is necessary to start with advertising, albeit with suspensive conditions, for example: “SOON! Opening of a new courier delivery service." It should be noted that a bright and resounding name will immediately be imprinted in the minds of potential consumers of these services, and the time during which the owner will be involved in processing transactions for the purchase and sale or rental of real estate and Vehicle, will only play into his hands.
At the next stage, of course, you should decide on the location of the warehouse where loading and unloading operations will be carried out. This premises should have the most favorable geographical location within the city, be close to the main transport interchanges and hubs, with public transport stops located nearby. As such, there are no special requirements for the room, but it should be noted that it must be heated, dry, and electrified. Deratization work must be carried out, since the presence of rodents in a warehouse is not the best bonus for a new entrepreneur in disputes with injured clients. Office rooms For administrative personnel, it is desirable to locate it in close proximity to the place where the main activity is carried out.
Renting or purchasing vehicles. Should be paid Special attention at this stage, since the high-quality and timely provision of services to consumers depends on it. In many ways, the selection of transport also depends on the owner’s plans for developing his business. If the delivery service only provides for movement within city limits, then having huge trucks in the fleet is not at all advisable, and delivery of large cargo on scooters to cities in the neighboring region is unrealistic.

Required Personnel

Personnel selection is the most critical stage in the development of a high-quality, reliable and popular delivery service. The administrative personnel who act as support or serve the main administrative processes must include:

Director or directorate.
Chief accountant or accounting department, cashier.
Responsible for the condition of the vehicle fleet (for example, chief mechanic).
Safety engineer, since the work involves equipment and basic or working capital(cars, racks and loads on them, etc.).
Head of warehouse.

The main working personnel must have knowledge in the field of logistics. To do this, you should either select employees with relevant work experience, which in itself is optimal, or organize small courses for them to obtain the appropriate qualifications.

Customer acquisition and marketing campaigns

None of modern enterprises or organizations will not fully and quickly develop without a proper advertising campaign and high-quality positioning of themselves in the market for services of a certain segment.

In addition to visual advertising of the opening of a new service also various marketing “traps” should be used. These include bonuses and privileges for the first a certain amount clients and consumers, introducing a system of discount cards or organizing a so-called client club.

It is important to remember that the majority of both potential and existing customers will be attracted to financial benefits - discounts or gifts.

A plastic discount card with the logo and slogan of the courier company will always be in front of consumers, and the system of discounts and accumulative terms of the affiliate program can significantly increase the number of customers.

Business development options. Summary of Costs and Profitability

Of course, the development and direction of the functioning of a business, its volume and sphere of influence largely depend on the initial capital allocated by the owner at the formation stage. In the case of a courier service, several types of organization of its activities are possible, depending on the territorial coverage, these are:

City service, which operates within one city and is the most economical in terms of cost.
Service carrying out its activities throughout the state. In this case, the initial costs of organizing it are several times different from its urban counterpart.
International format. Here the enterprise covers not only individual countries, but also continents. It is not difficult to conclude that the costs of the organization are incommensurable with previous analogues, and the development of any service to the international level indicates the colossal work of top management and financial investments.

Of course, in history there are many examples of the development of enterprises from small unitary to international and transcontinental concerns; all this depends on the approach to doing business, compliance with international schemes and development standards, and, importantly, the desires of the owner.

The issue of costs when establishing a delivery service is also very relative and largely depends on the capabilities of the owner, the level of expected compliance with world leaders and many other factors.

Based on the existing experience of registering and founding such startups, we can conclude that the minimum amount, which includes only the costs of purchasing the necessary fixed assets, office equipment, furniture, equipment, can begin from 100,000-150,000 rubles. Payback on average can take up to several months, which depends on the right advertising campaign, geographical location, loyalty to first customers and the quality of services provided to them.

It is also necessary to take into account the fact that due to business expansion and increase common shaft services provided, the expenditure part also increases, and it is in this case that it is very important not to lose the balance and ratio of expenditure and income, skillfully using the potential of professional administrative personnel.