Business plan for creating a place for mass swimming. How to open a pool for children according to a business plan. The main stages of the project

Alexander Kaptsov

Reading time: 6 minutes

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Opening a pool is a business idea that many entrepreneurs are adopting. As for its variety - the creation of a children's pool for visitors from 0 to 7 years old, then, on the one hand, it is promising, and on the other, it raises many questions. What are the nuances of such an enterprise? How cost-effective is it? What permissions are required? Read this article.

Swimming pool for toddlers - business features

Before starting the process of organizing a children's pool, you should take into account several significant features of this business:

At first , highly qualified instructors and trainers will be required to work with children.
Secondly , it is advisable to have a pediatrician in the state who will monitor the health of the babies and determine the sufficient load for them.
Thirdly , the pool works effectively, being organized at a kindergarten or a fitness center for adults (in the second case, parents can leave the kids for classes during their workouts).
Fourth , the cost of classes is formed depending on the time of their conduct, the type and duration of the sessions.

An important point: In the children's pool, you can practice both group and individual lessons (the latter - at a higher cost).

Choosing a building for a children's pool

What are the ideal locations for a children's pool? Proximity or. However, is there a building that meets the necessary parameters in the surrounding space?

In fact, there are three ways to get a structure for organizing a pool for toddlers:

Build from scratch ... This option is fraught with huge costs.
Rent a non-residential building ... Finding one in a given place can be extremely difficult.
Rent a room in the fitness center ... The most acceptable option, given that the space here will be properly equipped.

An important point: When renting a non-residential building or premises in a fitness center, it is important to clarify the issues of water supply, drains, heating and ventilation, so as not to face serious costs in the future.

What equipment is required?

Specialized organizations should be involved in the installation of the pool, which can track the issues of drainage and water filtration, the thickness of the walls and the depth of the bowl of the tank with water. However, this is not the only acquisition for the future business.

For the full operation of the children's pool, you will also need:

Efficient heating and ventilation system.
Paths, bedside tables and slides for the start.
Lockers for things, benches.
Reception desk.
Swimming aids - balloons, wings, etc.

An important point: Particular attention should be paid to water purification. Since we are talking about sensitive children's skin, it is best to do this not by chlorination, but by ozonation.

Children's pool staff - number and composition

To operate even a small pool for children, a fairly expanded staff will be required, namely:

2-5 instructors.
1-2 technical specialists.
Medical worker.
Cleaning woman.
Administrator.
Security guard.

The responsibilities of a manager, an accountant, a marketer at first can be assumed by the business owner himself.

Business registration and permits

After the premises for the pool have been selected and equipped, it is high time to think about the legalization of the business.

This will require:

Register with the IFTS as an individual entrepreneur.
Obtain permission to act in the regional committee for urban planning and architecture.
Issue a certificate in the SES and the fire service.

An important point: You should be prepared to be rigorous in conducting inspections, since this is a pool for toddlers. Supervisory authorities can check the composition and temperature of the water, the depth of the bowl, the presence of auxiliary equipment.

Business promotion is the key to its success

Advertising of a children's pool can be carried out in kindergartens, developmental children's centers, medical institutions, sports clubs for adults, as well as through active activities in social networks and on forums for young mothers.

An important point: On the basis of the pool, it is possible to organize trade in swimming accessories, provide medical consultations, massage services for babies. However, these types of activities require obtaining special permits from regulatory authorities.

Financial plan for the creation of a children's pool - income and expenses

To organize a pool for children 0-7 years old, you will need to incur the following types of costs:

Premises rental - 80,000-100,000 rubles per month.
Purchase and installation of equipment - 2.5-3 million rubles.
Repair of the premises - 250,000-300,000 rubles.
Personnel costs - 300,000 rubles.
Advertising events - 50,000 rubles per month (including the cost of maintaining your own website).
Business registration and obtaining permits.

The total cost of creating a children's pool may amount to 3.5-4 million rubles. If the minimum bill for group lessons lasting 1 hour is 500 rubles, and for individual lessons - 700 rubles, then the payback of the business will be achieved in 1-1.5 years. The profitability of the project in this situation is about 18-20%.

Teaching children to swim almost from birth has become a popular trend; parents want to help their child develop, strengthen the body and immunity. Entrepreneurs can skillfully take advantage of the demand for a healthy lifestyle, and a children's pool business plan will come in handy. Indeed, in Russia, especially in small towns, there is a shortage of such services.

Summary

The business plan for the swimming pool for children is being developed with the aim of opening a center with two bowls (for toddlers and children 5-10 years old) and a massage room, where classes for infants and pregnant women will be held, swimming lessons for children under 10 years old, both individual and group. The target audience of the institution will be people with an average income from 23 to 40 years old, who have children under 10 years old.

The goals of organizing a swimming pool for babies are to create a highly profitable enterprise, make a profit and satisfy the consumer market for recreation in water within the boundaries of a settlement. To implement the project, it is planned to purchase premises with an area of more than 1.5 thousand square meters. meters in which repairs will be made. The premises will be located in a densely populated area of the city, where young families live, there are educational and entertainment facilities for children.

It is supposed to provide the population with the following services:

One-time lessons with an instructor.
Systematic subscription lessons.
Services of a children's massage therapist.
Kids room.

If we talk about the seasonality of the business, then from autumn to spring there is an approximately equal flow of customers, in summer the number of the audience decreases by about 2-4 times. To attract customers, it is planned to organize promotions, offer discounts on subscriptions, in addition, during this period, it is convenient to carry out repair work or modernization of premises.

Registration

To open the pool, you will need to register a legal status; since it is planned to work in partnership for the implementation of the project, an LLC is suitable. OKVED codes:

93 "Activities in the field of sports, recreation and entertainment."
85 Education such as swimming training and instructor services.
86 “Health Activities” if you plan to add massage services.

In addition, the premises must obtain permits from Rospotrebnadzor, fire service and SES. It is also planned to issue a license for massage services, as the specialists will perform therapeutic massage.

At the start, funds will be required for renting premises, redecorating, purchasing and installing the necessary equipment, and promoting services.

What is needed

Steps to implement a business project:

Search and rent of premises from 1.5 thousand sq. meters.
Redecoration of our own premises, including the installation of two bowls.
Equipment for showers, wardrobe, reception area, children's room.
Conducting an advertising campaign.
Obtaining the required permissions.
Hiring staff.

Project concept

The project involves the installation of two swimming bowls: for classes with infants and parents and children under five (size 10x6x0.6 meters) and for classes with children of five to ten years old and expectant mothers (size 10x6x1.2 meters). The room will also have a cloakroom, an administrator area, a small massage room, a room for children, showers and toilets, utility rooms.

The target audience of the complex is women from 23 to 40 years old who plan to become mothers or already have children from 0 to 10 years old. They are also people who take care of their and their child's health, maintain a healthy and active lifestyle.

The swimming pool opening hours are expected to be set from 09:00 to 21:00 on weekdays and weekends. The cost of a single visit to the pool is 300 rubles, a subscription for a month (8 lessons) is 2000 rubles, a one-time massage service is 900 rubles, a subscription for a month (5 times) is 4000 rubles.

Sales market analysis

The pool market as a whole can be described as developing. Large complexes allow adults not only to engage in amateur swimming, but also to learn from coaches, play water sports, and attend group classes. Some of these places exist on the basis of structures built during the Soviet years. In the USSR, it was prescribed that one pool should have 30 thousand people. In the past 5-6 years, the number of pools, both independent and at fitness centers, has grown by 15%, experts say.

However, in large cities there is still a shortage of such establishments, and quality offers are several times less than the demand. The fashion for a healthy lifestyle, including swimming as a useful and accessible format of classes, is only developing. We are still far from the indicators of Europe and America, where there are 15 thousand people per pool, therefore investments in the organization of the pool are quite promising.

The most relevant direction can be called pools for young children, as well as for babies, since most of the standard pools are aimed at an adult audience. They have great depth, do not have special handrails and specialists who can deal with children individually or in groups. There are few existing establishments, it is often difficult to get there, some have interruptions in work, a poor water purification system or illiterate specialists. Any competitor's weaknesses can be turned into strengths of their own by focusing on water conditions, service and pricing to make sailing affordable for the middle class.

Marketing plan

For the planned pool, as a target audience, we will select women 23-40 years old with young children and preparing for motherhood, while focused on a healthy lifestyle, sports and outdoor activities. We will not focus on the male audience, since in most cases, mothers, not fathers, think about the development of the baby and the selection of additional activities for him.

The swimming pool for children is supposed to be promoted through advertising on the Internet and social networks, thematic groups and forums for parents and expectant mothers, street advertising and distribution of leaflets in the residential area where the swimming pool is located, and advertisements on the radio and in Internet publications. The institution is also planned to be included on interactive maps and services for the selection of places of leisure and development of children.

To increase the loyalty of the audience, it is supposed to hold promotions, play trial classes, give discounts from partners: children's clothing stores and goods for pregnant women, children's cafes, clubs, kindergartens, schools, shopping centers. Advertising is planned in these places, as well as in antenatal clinics and clinics. In addition, it is planned to conduct excursions and open days in the complex, the distribution of discount coupons through aggregator sites.

Creation of a website and groups in social networks (50 thousand rubles).
Advertising on the Internet and popular public pages in social networks (30 thousand rubles).
Advertisements on the street and leaflets (60 thousand rubles).
Mass media (100 thousand rubles).
Monthly support for a part of the channels in the amount of 50 thousand rubles.

Total for the first year: 240 + 50 x 12 = 840 thousand rubles.

Organizational plan

To maintain the smooth operation of the pool and a high level of service, it will be necessary to select qualified specialists, because the demand for the service will largely depend on the work of the trainers. Parents, when choosing a swimming instructor or for training with babies, as well as a massage therapist, are very strict about their professionalism, they often look at the recommendations of other clients. Therefore, the focus will be on experienced workers with good reviews.

Staff members:

It is assumed that the owner of the project will act as the director of the company, he will at first take over the functions of a manager for recruiting, management, financing, marketing, and then give part of the activity to outsourcing specialists. It is also planned to outsource accounting and security. The staff is planned to be selected through the recommendations of friends, job search sites, social networks of the pool and city publics on the Web.

Production plan

Below is an example of a production plan, where we describe all the production and work processes of the company to show the viability of the project.

Monthly expenses:

Tax payments: 6% from the income of the organization (108 thousand rubles), 33% from the salaries of employees (84.15 thousand rubles).
Rent + utility bills: 1 million rubles.
Wage fund: 255 thousand rubles.
Advertising: 50 thousand rubles.
Other expenses: 100 thousand rubles.

Monthly project costs: 1.6 million rubles (19.16 million rubles per year).

The initial investment in the project is variable costs, monthly costs are fixed costs. Let's calculate the total expenses for the first year of the institution's operation, taking into account the project completion time (from June 2017 to August 2018): 6.14 million rubles + 1.6 x 12 = 25.34 million rubles.

Financial plan

The monthly pool attendance is 500 people, the subscription for which costs 2000 rubles per month. Massage services will be used by 100 people on a subscription (4000 rubles) and 100 people - a one-time visit (900 rubles session). Manicure and pedicure services will be used by 300 people per month, the average bill is 1,000 rubles. Let's also add the use of the children's room: 150 people, 100 rubles each. We receive a monthly income of 1.8 million rubles. Annual revenue will amount to RUB 21.66 million.

The monthly profit is made up of the difference between the proceeds and expenses for the month, in the case of a pool project, 200 thousand rubles comes out. The profit for the first year will be 2.4 million rubles.

The break-even point for the first year is calculated using the formula: (revenue x fixed costs) / (revenue - variable costs). We get: (21.66 million rubles - 19.16 million rubles) / (21.66 million rubles - 6.14 million rubles) = 26.7 million rubles.

Profitability = profit / revenue x 100% = 2.4 million rubles / 21.66 million rubles x 100% = 11.08%. The level of profitability for the pool on average varies from 10 to 20%, therefore, our project will work in a plus. To get great results, you should focus on attracting more customers. Payback = initial investment / profit for the year = 6.14 million rubles / 2.4 million rubles = 2.6 years, 30 months.

The profitability of the project can be increased fivefold if you buy a room for a pool, but the payback will be 6.5 years.

Assessments and risks

The project to open a swimming pool for children has the following risks: the risk of starting a business, lack of demand for services, incorrect calculation of funds for the launch of the project and subsequent profits, legal risks, a possible increase in rent or change in the size of utility bills, the risk of an increase in the cost of repairing premises and equipment, the risk of delay launching the project.

The advantages of the business project: demand for a healthy lifestyle, sports for children and pregnant women; qualified personnel, the opportunity to use additional services, which will reduce financial risks (massage, manicure, children's room), uninterrupted operation of the complex, building a positive reputation of the institution. To minimize risks, it is planned to strictly control the quality of the equipment and personnel, maintain a positive atmosphere in the team to avoid staff turnover, make effective advertising and pricing policy that will help popularize the institution.

Eventually

The developed business plan for the children's pool with calculations showed that the project is quite profitable. Taking into account the growing demand of the population for services for children, the idea looks promising, although it requires high financial costs. The fixed assets will be used to equip and repair the premises.

Calculations have shown that a children's pool with an initial investment of 6.14 million rubles and monthly expenses of 1.6 million rubles will have a yield of 200 thousand rubles per month. The profitability of the project will be 11.08%, and the payback period will be 2.6 years. Taking into account that the average payback period of such establishments is 3-5 years, the developed project looks promising, especially if you purchase the premises immediately or lease, and not rent it.

In the future, to increase profits, you can plan the organization of fitness classes for pregnant women: yoga, stretching, aerobics, dance and ball classes. To do this, you will need to find 1-2 trainers to conduct classes, as well as prepare a gym room and a minimum set of equipment. In addition, the project can be scaled up and franchises for organizing a club in other cities of Russia can be sold.

Opening a pool is a laborious process that requires a lot of financial investment and the efforts of the founder. Naturally, the game is worth the candle, but not everyone can handle a lot of work.

Relevance
Types of pools and services
Room selection
What equipment to choose for the pool?
Staff
What documents are needed to open the pool?
How much money does it take to open the pool?
How much can you earn?
Output
A step-by-step plan for starting a business
What OKVED to indicate when registering a case
Which tax system to choose for work
Do I need permits to open the pool
Technology of selling services for organizing leisure in the pool

Relevance

Swimming is good for general health, it can help fight excess weight and correct posture problems. That is why swimming pools are visited by young and old: babies, their parents, pensioners.

This circumstance makes it possible for aspiring entrepreneurs to think about creating their own pool. People will be able to spend time with health benefits, and a businessman at this time will receive a stable income.

The number of visitors will depend on what services will be provided. Successful entrepreneurs have developed their businesses to impressive levels. Every day their complexes are visited by 300-350 people. And on weekends, the number can rise to 500.

Types of pools and services

Before opening the pool, you need to find out what types are:

sports;
complex;
private;
which are part of fitness centers, baths and hotels.

The first are those types that are built and provided by the federal authorities at the expense of the budget. The complexes most often belong to educational institutions or enterprises. Therefore, for businessmen, the option of creating a private pool remains. The article will discuss exactly this type.

To attract more potential customers, you can offer the following services on the territory of the pool:

manicure;
pedicure;
solarium;
sauna;
sports simulators;
massage;
water aerobics;
swimming training with an instructor;
a cafe.

At first, there is not always enough finance to open additional establishments inside the water center itself, so it is worth waiting for the business to start making a net profit.

MS Word Volume: 38 pages

Business plan

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Reviews (3)

When purchasing a swimming pool business plan, be prepared for the fact that this business will completely capture you, bring you pleasure from work and a good income. That's just the costs will be impressive, since the construction of the pool is not only the creation of the bowl itself, but also the supply of the necessary communications, the presence of modern water filters and other important elements. The decor of both the room and the pool itself is very important. It should be pleasant and comfortable for both adults and children to swim in it.

The site contains a ready-made document that is easy to use immediately after study. It sequentially indicates the stages of project implementation, financial and marketing nuances. It is very good if your future pool is large enough, but with different depth levels, the presence of a children's area - a "splash pool". Thus, it will be possible to attract couples with children of different ages.

A good business plan for organizing the construction of a swimming pool is the first step towards a profitable business that is long-term and highly demanded. An increasing number of people are choosing healthy rest, active leisure, and swimming in this case is the best solution. In the pool, along with the swimming complex, it will be possible to organize a gym, a massage room, and a beauty parlor. All this will increase the profitability of the project and satisfy the demand for quality services.

If you have to go and drive to the nearest body of water, and the municipal pools do not meet the demand of all comers, it may be time for you to think about how to open your pool. True, this is only possible if you have a solid initial capital. Building a pool from scratch requires significant business investments - at least $ 2 million. This amount includes the costs of the construction of the building itself, the purchase of equipment for the pool, the design of additional premises.

In order to recover the cost of opening the pool and start making a net profit, it will take about 3-4 years. This is provided that you will be able to effectively promote your business, attract the attention of visitors, and ensure high traffic. There are options for renting a suitable building or buying out an old building and its subsequent renovation - in this case, the cost of setting up a business can be reduced. It is important to comply with all the requirements that apply to structures of this kind. Otherwise, the money will be wasted.

In order to open your own business - a swimming pool, you will need a room with an area of at least 2000 sq. m. A more accurate area depends on what kind of attendance it will be designed for. A typical project of a sports and recreation pool provides for the presence, in addition to the pool itself, of a gym, a sauna, and a sports hall. The construction of such a complex from scratch will take at least a year. The main costs in the construction of the pool are the bowl itself, equipped with a water filtration system, heating, lighting and a waterproofing system.

There are serious demands on the opening of a public pool as a business. An entrepreneur should apply for permission from the Committee for Construction and Architecture, and the process of obtaining the coveted piece of paper can take many months. In addition, it is necessary to have appropriate permits from Rospotrebnadzor and Pozhnadzor. As with other types of construction, it is necessary to timely conclude contracts with suppliers of utilities - heat, water, electricity.

When planning to build your business and organize a swimming pool, you need to pay close attention to related areas - a bar, the installation of vending machines with coffee and drinks. An outdoor pool, as a business, presupposes the presence of dry closets and other amenities - changing rooms, showers. If in the business plan you take into account such a nuance as the presence of a children's pool, a "splash pool", a bowl for teaching babies to swim, you will have more clients, since people will come to the pool with whole families. By the way, think over the payment system in advance, the availability of subscriptions, discounts and bonuses.

If you have no experience in such matters, you should not be discouraged. Take as a basis a professional example of a business plan for opening a pool with ready-made calculations, which will become for you a kind of guide to building a pool. With its help, it will be easier for you to settle all the difficulties and problems, to understand the intricacies of this type of business, and to find the only right solution in a difficult situation.

Pool Business Plan Reviews (3)

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Pool business plan

Sergey

Sergey, thank you, we are trying, working on writing business plans and making them really high quality. All the same, we have been doing this for several years and earning a reputation is much more difficult than losing. We hope that everything will work out for you, we wish you success.

Pool business plan

Timur

Timur, we agree with you, the calculations are presented based on our financial model, which is built on the basis of certain investments that may differ from those planned by you. In this regard, it is necessary to refine the calculations, taking into account your capabilities, but there is also additional benefit from this, you thoroughly understand the economics of the enterprise, which allows you to more confidently and effectively manage it in the future. We wish you the best in your endeavor.

Pool business plan

Arthur

Arthur, thanks for the gratitude. Indeed, the real cost of the document is much higher than we ask for it, but this is the essence of the project so that as many entrepreneurs as possible can use high-quality business plans and successfully implement their plans. We wish you the same, we are sure you will succeed.

In stock Pool business plan 5 11

Everyone loves to swim in the sea, but not every family will allow themselves such a pleasure all year round. Of course, living near the sea has many pleasant advantages, but not everywhere is the sea or other body of water. And you have to be a walrus to swim in the sea, river or lake in winter. Such extreme bathing will also affect your health. But for lovers of water procedures there is a way out of such a bad situation - a pool. Not only is it available at least every day of the year (if you build it not on the street, but inside), it will also help maintain a healthy and athletic lifestyle! With the demand made to create a swimming pool business plan for children, many entrepreneurs are eyeing the future of swimming pools - why not take them up.

There are not so many swimming pools under the state wing, and they are ancient too. Moreover, their one more disadvantage is the way to them. You need to get together, sculpt your will into a fist and go to the pool on the other side of the city. There is not always strength and desire for this. Such swimming will not have the highest percentage of quality, since you need to go back home. And after swimming, it is best to lie down and lie down - this is necessary for the spine. In addition, not everyone wants to be in a public pool because of their own complexes - it seems that everyone is considering you. And if you do not know how to swim and are just beginning to learn, then it becomes terribly ashamed. Moreover, a rather big subscription fee needs to be paid every month.

That is why many people prefer to invest money in their pool once and not remember any more difficulties. But not everyone can afford it. What about those who live in apartments, for example? But if there is a small swimming pool in the city or district - brand new and modern, and even with a small fee, then why not use this useful luxury.

For these reasons, any pool pays off. Of course, this can happen in a year, or maybe in 2-3, which is more likely. Pools bring good profits to their owners. It will be enough 3 - 5 tracks with a length of 25 - 30 meters. This track will be appreciated by both amateurs and athletes. And the place will show high traffic, which will increase profits in the future.

The documents

It is very important to collect all the documents for the implementation of the ready-made business plan for the pool before building the pool. First of all, this is a building permit from the local committee of architecture and construction. Often, paperwork takes even longer than construction work. But it is better to arrange everything first and be sure that there is a permit.

Also, one must not forget to register in the example of a business plan for opening a pool such articles as concluding contracts with suppliers of water resources, heat and electricity. In the plan, you will need to calculate and record how much each meter will show per month.

It is quite possible to count on benefits and subsidies from government agencies. If the pool will have a focus on the development of physical education. These benefits are very helpful.

Premises

1000 square meters is the minimum required for a pool for babies or adults. You shouldn't regret it. The room should not only be the king of everything - the pool, but also showers, a dressing room, and also one should not forget about a dressing room separate on the floor.

The pool must meet the following criteria:

there must be pipes with cold and hot water supply; pipes must meet standards;
the whole room should be processed so that the floor, ceiling and walls are moisture-repellent - this way you don't have to do repairs too often, since moisture will not be absorbed into the walls, and they will not collapse quickly;
the room should be cozy and comfortable for visitors;
before arranging the installation of the pool itself, all additional (including decorative and finishing) work must be completed;
a sewer pipe is very necessary - you cannot forget about it.

Equipment

Based on the examples of the pool business plan, the cleanliness and comfort of the pool depends on the correctly selected and installed equipment. After all, this is not just a pit of water, but a whole complex installation. The equipment should be for the circulation of water, its filtration and purification. These are the minimum requirements. Also, we must not forget about disinfection in the pool and in the room itself.

Such pool equipment will not affect the water quality, but will improve the quality of service and indoor comfort:

shower boxes;
equipment for determining water parameters;
pedestals for jumping into the water;
separators on the water to separate the lanes;
air drying devices;
stairs and handrails for the safety of customers, as the floor can be slippery from water;
lockers, shelves, benches and sun loungers for clients.

Staff

The premises should not be empty without guards. Personnel is a very important item in a sample business plan with calculations. First, you need people who will monitor the quality of the water and clean the pool. Secondly, there must be a doctor or at least a nurse for any unforeseen dangerous event, since unpleasant situations often pass near the water. You also need different coaches: for beginners, for specialists, in aerobics and water gymnastics. We also need cloakroom attendants, cleaners, and an accountant.

Additional services

You can do more than just swim in the pool. Here you can conduct training in water yoga and aerobics. It will be necessary to negotiate with specialist trainers. You can also arrange a solarium, massage room, sauna. And you can also arrange a cafe on the premises. Such additional services will require additional costs. We need people who will work there, a location, tools and equipment, additional financial resources. You will also need to do paperwork again, as some of these types require official permission. But it is worth it, since not only people will be pleased to be in such an already complex recreation, they will invite their friends, and the entrepreneur's profit will grow steadily. The additional investment will pay off quickly.

Output

When implementing a business plan for the pool, the revenue from it per month can be more than 200-300 thousand rubles. A monthly subscription costs an average of 6-10 thousand rubles.