How to open your own brokerage business. Brokerage business: opening a brokerage firm

The ability to trade securities is highly valued in the field of economics related to the management of financial and material assets. if you have necessary knowledge and experience, or you have excellent organizational qualities and are ready to form a team of professionals capable of providing clients with services in the financial market, then you will be interested in this material on how to open a brokerage company and start making money on your own.

How does a brokerage company make money?

Stock market RF is just beginning to take on a safe form. It is the format laid down by the legislator in 2016 that will allow in the future the holders of securities issued by Russian issuers to freely trade this asset and make money on it.

However, despite the fact that there has been no noticeable revival in this niche so far, brokerage companies are opening and operating in many cities of Russia. How do they live and what do they earn?

The broker can trade currencies, bulk commodities, businesses, and many other liquid assets that the owners put up for auction.

The broker receives income (percentage of the transaction) on the following operations:

• buying and selling assets on stock exchanges in the interests of the client;
• search for buyers for liquid assets, as well as search for sellers who want to sell property demanded in the market;
• organization of seminars and training for newcomers and potential investors.

The company does not have to specialize in any one type of activity, an active and professional team can carry out the whole range of activities, thereby increasing the company's turnover.

How to start a business

The best way to open a brokerage company in each specific case depends, first of all, on the starting capabilities.

Basic formats:

• own company (LLC). If you choose this option, you will be useful information about what, and which may arise;
• representative office or branch of an existing broker;
• launch brokerage company by franchise.

Most often, by the time a decision is made to start in the financial market, an entrepreneur already has certain groundwork. The main goal at this stage is to use the existing material as efficiently as possible.

Your own company will be a good start for a broker who already has experience in stock, commodity and currency exchanges. And also, who has enough capital to start, and has connections in the business world, thanks to which you can start actively working from the first days of opening.

Representative office - optimal solution for an entrepreneur who already knows how to work with assets on different exchanges, but who does not have the money to start on his own. Good way with such sources, open a brokerage company - submit your projects and business plans to an already operating brokerage firm and convince the management to create a representative office.

If a businessman has no experience, but there is a desire to become a broker and finance to start, then the right decision will . The franchisor will train, install a special software, and at first will actively help in the development of the direction.

Brokerage opening costs

Starting administrative and organizational costs will amount to about half a million rubles. This amount includes registration and obtaining licenses for the activities that the company will be engaged in.

When opening a brokerage company on your own, the costs can be about two million rubles. This amount includes repairs in the rented premises, the purchase of furniture and multimedia screens, the organization of three computerized workstations with an established trading program.

Due to the fact that part of a broker's image is success, repairs, equipment and furniture in the office must be selected with taste and provide comfort to visitors. Read what features it has.

For company placement suitable room from 50 to 100 sq. m. Location - an active business center of the city.

Special attention must be given to the staff. Employees should be experts in their field and reliable people, with a minimum propensity for service violations.

Monthly costs - about 500 thousand rubles. This amount includes wages, equipment maintenance and rental payments. In case of a successful month, the costs of wages may increase due to the payment of bonuses.

For you, we have collected many ideas that can make a profit in the service industry. Read,. Organizational issues and ways to attract customers.

Can be a great source of income.

Social services are also in high demand, consider. Find out what qualities and resources you need to have to be successful in this industry.

We attract clients

As with any service business, the hardest part of brokerage is finding and retaining a client. The situation is further complicated by the fact that in this case the client must entrust his money or securities to the intermediary.

Despite the fact that Russian investors are worried another crisis, more and more people are thinking about how to invest money profitably. And the task of the brokerage company is to convey to the target audience that it is the broker who has all the tools for the investor's capital to be placed as efficiently as possible and to make a profit.

For these purposes, explanatory work is carried out, seminars and conferences are held, brokers work in the network and help potential customers to see the benefits of working on professional markets.

Attention! In addition to the influx of investors, explanatory work can also serve to create an additional source of income. By setting a small fee for a lesson with potential investors, a brokerage company can receive up to 100 thousand rubles of income per month.

You can make money on stock trading even if you don’t know how to trade at all. The article details how to set up your own brokerage business.

In order to open your own brokerage office, you do not need to be able to trade on the stock exchange. It will be enough that you know the basics, have seen how what works.

Growth in demand for brokerage services in the CIS

The anticipation of profit is a very powerful incentive, and therefore drives hundreds of thousands of people smart and intelligent look at stock trading, behind computer screens.

Everything is simple enough. You must have a registered legal entity. a person like "Vasya Finance Group LLC", say, on or. Somewhere for $ 2-3 thousand, they will make it for you in a week. You also need to open a corporate trading account for this offshore company from $ 25 with your state broker. You will give sub-accounts from this account to clients. You will also need to make a bank account, also offshore: clients will send their money to it for a trade deposit. The complexity of the circuit is deceiving; everything is very simple if you understand the essence.

The broker will give you permission to use your logo and company name in papers, on the website. They will also want an office with several telephone lines and in the center of a big city. The staff is about 5-6 people at least. It will be necessary to organize serious advertising, regular training and service after opening accounts. All this can be launched in a couple of months, if you approach it wisely.

Benefits of White Label Status the fact that you pay a commission for the "wholesale", and get it from customers at a "retail" price. It is beneficial for you that traders trade within the day, that is, often (daily) and give good income office.

On average, for a month of trading, a trader earns the same as his broker in the form of commissions. If a trader made $ 1,000, the broker also gets it somewhere or even more. And this guaranteed income from your own brokerage business!

Disadvantage of White Label status that people will call you every month and complain that they have something with the terminal, that they want to return the money, that you have counted everything wrong. Well, some will just lose with a whistle.

Output

Having a desire, you can easily open your own brokerage office, and make money from the way your clients trade on the exchange.

A brokerage company is an intermediary company for everything imaginable, and its popularity depends on many things.

Subject of activity, location of the office and its interior interior the necessary details play at times no less importance for the conclusion of a contract than a professional broker. When one person is a broker, then a very narrow range of activities is available to him, but if a firm is engaged in brokerage activities, then the maximum possible scope should be covered. The very first point you need to create a business plan for a brokerage company.

All the nuances of business planning

The flow of customers depends on the location of the company and the first impression of the building. Here, even in the case of a lease, you should not spare money for a good place in the city, but at the same time you need to try to save money at first. When choosing a place, you should focus on social zones that will most likely be associated with your activities - hypermarkets, car markets, or even other companies that provide services, for example, transportation. The office itself should not be large, and an area of ​​20 m2 will be enough for 4 brokers.

The plan should indicate how much each member of the firm will receive, while it is not necessary to artificially overestimate the figures, since 15,000 rubles a month plus a percentage of transactions are enough for the manager. But such a measure ends after 2-3 months of successful development of a specialist and then he goes to self-sufficiency. Also, an accountant and a system administrator can be hired, but if an accountant needs to be at work from time to time and receive his 25,000-30,000 for this, then the system administrator, as a rule, appears once every 1-2 months and has a minimum contractual salary.

The creation of each workplace, except for the office lease itself, will take at least 45,000 rubles, but this is a one-time payment that will pay off in the very near future. Moreover, the payback period depends on one more important aspect- the correct advertising campaign. There is no need to install billboards all over the city, but if you run audio ads locally, it will have an effect.

The structure of the plan formally looks like this:

• Privacy Policy;
• Summary;
• Stages of project implementation with approximate terms;
• Description of future directions of activity;
• Organization development plan for the next 2-3 years;
• Description necessary equipment and its properties;
• Financial plan;
• Risk assessment, since no case can be 100% sure;
• Financial and economic feasibility study of investments.

Based on the results of business planning, you can try to start developing your brokerage company, which will certainly be successful if you adhere to all points from the first to the last letter.

Brokerage is a licensed activity. V Russian Federation Since September 1, 2013, the Central Bank of the Russian Federation has been issuing a license to carry out brokerage activities in the securities market. Previously issued Federal Service on financial markets (until 2004 - by the Federal Commission for the Securities Market).

For the purpose of the Exchange exercising control over Trading Members, as well as assessing their financial condition, Trading Members are required to submit information and reporting to the Exchange in accordance with the Procedure for Submitting Information and Reporting to the Public Joint Stock Company “Moscow Exchange MICEX-RTS”.

How to become a Forex broker

Let's assume that you decide to open from scratch.

Setting up a dealing center step by step

To create your own dealing center (FOREX-company) you need to go through several steps.

1. You need to learn about how this business works in the foreign exchange market, think over all the stages of development of your future company. It is necessary to formulate your key competitive advantages and decide on the promotion of your company in the brokerage market.
2. You must register entity and open a bank account. For the created dealing center, it is necessary to competently draw up all legal documents, conclude agreements with other participants in the forex market to overlap client positions, obtain licenses from one of the regulators: the Central Bank of the Russian Federation, CySEC (Cyprus), IFSC (Belize), NFA (USA), FCA ( Great Britain), BaFin (Germany). If the license was issued in Cyprus, and your business is conducted in a country where this market is regulated (for example, in the Russian Federation), then CySEC will require a license from the Central Bank of the Russian Federation.
3. Create a dealing center website, buy and trading platform based on your initial capabilities.
4. Open an office, equip it and recruit experienced personnel and correctly distribute tasks. An example of organizing a back office can be found on the Metaquotes website.

How much money is needed?

Let's list the most expensive items:

1. Purchase of a trading platform license - from $ 5,000 to $ 150,000 (depending on the number of your clients and platform);
2. Monthly maintenance fee for each platform - from $ 1000 to $ 10,000;
3. News feed to the platform - license from $ 300 + monthly subscription from $ 20;
4. Liquidity provider fee - from $ 25,000 to $ 2,500,000 + monthly “support” fee;
5. Regulator license. The license itself is inexpensive. For example, CySEC will require from you from € 4000 to € 10,000. The price depends on the type of your basic and additional services. All regulators require authorized capital. For CySEC, it should be from € 125,000 to € 730,000, for the Central Bank of the Russian Federation - from ₽100,000,000 + contributions to the SRO. If you choose a foreign regulator, then you will have to maintain a minimum physical presence in his country, which will additionally require from you a notional requirement of € 180,000 per year for operating expenses, including employee salaries, as well as other operating expenses (for example, IT, telephony, electricity, office rent, external and internal auditors, expendable materials etc.), not including the salaries of two top managers: general director, financial director.
6. You will also need finances for server hardware.

Liquidity providers and providers

Typically, liquidity providers are large banks and other financial institutions (Bank of America, Citibank, Barclays, Deutsche Bank, Citibank, Merrill Lynch, Morgan Stanley, Nomura Bank, RBS, UBS, Saxo Bank, Scandi Bank, HSBC, Goldman, etc.) ...

Liquidity providers are intermediaries that unite a large number of liquidity providers, which allows them to issue best price for a broker. Examples of providers: Integral, Currenex, Sucden Financia, LMAX Exchange, etc. Some brokers use the services of providers and providers at the same time.

Legal registration

In the Russian Federation, this activity is regulated by Federal Law No. 460 "On Amendments to Certain Legislative Acts of the Russian Federation", known as the Law on the Regulation of the Forex Market in Russia, which was adopted on December 29, 2014, and came into force on October 1, 2015. Now brokers need to join an SRO, which obliges the forex dealer to pay a one-time contribution (in the amount of two ₽2 million) to the compensation fund (payments from which are provided to clients of bankrupt forex dealers), an entry fee (in the amount of ₽1 million), and make monthly membership fees.

Previously, Alfa-Bank offered services through the offshore Alfa Capital Holdings (under the Alfa-Forex brand), registered in Cyprus. However, CySEC announced new requirements, according to which all organizations licensed by this regulator are required to disclose their places of presence. This means that companies must provide the regulator with information about in which countries, other than the European Union, they provide their services. And also submit for verification by the regulator the documents on the basis of which they conduct their activities in these countries. That is, in the end, you will still need a Central Bank license to work in the Russian Federation.

Foreign companies can be present on the market in the Russian Federation, but they are prohibited from conducting advertising activities. Although, as a rule, the Internet is enough for them. This, for example, is done by NPBFX (Belize) - the brand of Nefteprombank, which is actively used after the introduction of the above-mentioned law.

Such regulation is going to be introduced in Ukraine and Kazakhstan.

Classic scheme

Russian agent + Offshore company and Cypriot bank account.

Offshore company registration procedure

Registration of foreign companies is carried out by specialized firms that have certain connections and opportunities at the place of registration. Your new company will be registered within a month. Also, firms offer ready-made companies, if you are satisfied with the price and name.

There are companies that provide a full range of broker registration services. The cost of their services can be 20,000 - 30,000 euros, and go up to several hundred thousand, depending on the scale of your business.

Russian company

You can register a company in Russia for yourself. It is better to take the name consonant with an offshore company ( good example: Alpari - Alpari Partner).

PS: According to the statistics of one of the largest Russian trading centers (we will not name it), if we take its statistics for two years, out of several thousand traders working through it, only a few, which can be counted on one hand, remained successful. At the same time, on shorter periods of time, there are much more traders in positive territory, but as it goes on, their number decreases, i.e., for example, for the first half of a year they are in positive territory, then after a year there are fewer of them, and after two years there are only one. The point is not in the DC itself, but the fact is that Forex trading itself is such a risky business that only those who are behind the traders remain in constant profit, i.e. these are market makers, DCs, brokers and banks, because these market participants earn even when traders are losing.

IB and White Label Brokers

Many full-fledged brokers (usually Forex) on their websites and in advertising offer you to create your own DC using their franchise, that is, to become an Introducing Broker. The income of IB brokers consists of a share of the spread (for example, 20-50%) from the transactions of clients you attracted, whose money is transferred to the broker and clients work through their terminals.

The disadvantages of this business are small incomes, large office expenses, work for someone else's brand. In case of problems with the broker, the clients you attracted will come to you, not to him.

White label(Rus. White label) is a concept that involves the production of non-branded products or services by one company and the use of such products or services by another company under its own brand (mark). You create and develop your own company under your own brand, but use another broker's trading platform. The advantage of such a business is much lower costs for starting a company and buying a platform, saving on licenses and maintaining technical personnel with servers.

Your income can be made up of both the share of the spread and the percentage of traders' trade.

Cons of White label: impossibility of expanding the functionality of the trading platform, lack of access to the terminal and server, lack of control over the flow of quotes, availability extra link between the liquidity provider and traders.

Business plan

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The proposed business plan of a brokerage company will allow you to decide on the introduction into the life of a company that will provide clients with a variety of financial and consulting services. Modern people quite often need various consulting services in banking, also demanded services for registration of banking and financial documentation, transfer of money to specific persons, and so on.

A high-quality document will definitely help you in the implementation of the formation of an enterprise of this type. Consider creating your own customer base. The direction of cooperation with clients via the Internet is also interesting. This method allows you to minimize costs and reduce to a minimum the time spent on a specific operation for a specific client.

Example finished document- this is an opportunity to take advantage of the invaluable experience of specialists in this industry, because financial transactions often contain various pitfalls. Remember to hire experienced banking and financial transactions who can negotiate with clients leading to fruitful results. A brokerage company is a business that guarantees profit if you constantly keep your finger on the pulse and act professionally, making informed decisions.

Credit - the ability to quickly solve most financial problems and hundreds of thousands of people use this opportunity every year. In this regard, the services of credit brokers are used by all in great demand in the domestic market. A business like brokerage has several options for development. For example, an entrepreneur can simply open an insurance brokerage firm, or provide exclusively consulting services, advising a client on the preparation of documents, helping to choose a suitable bank, etc.

The effectiveness of organizing the work of a credit broker depends on the ability to build partnerships with various banks. If you manage to conclude a cooperation agreement with a specific bank, you will have the right to represent the interests of the client throughout the entire procedure for obtaining a loan. Accordingly, the payment for your services will be significantly higher.

Many banks, concluding an agency agreement with credit brokers, also provide special software that makes it possible to quickly exchange information and, accordingly, improve the quality of services.

The business of a loan broker can hardly be called simple and free of problems. They begin at the very first stage of opening a credit brokerage firm. First of all, for the success of the development of the brokerage business, it is necessary to choose the right location. This can be a room located in the business center of the city, where traffic is constantly high and where it is very convenient to get there, or an office that is located in close proximity to car markets, large shopping centers, that is, to the places where your potential customers congregate. It is desirable that there are no such firms nearby - the broker's main competitors.

A business has the opportunity to develop actively if at least fifty clients turn to your company every month. But for this it is not enough to acquire a cozy office; it will take a lot of effort to recruit the appropriate staff. Only an experienced specialist will be able to explain to a potential borrower all the advantages and disadvantages of various loan products, will help to arrange Required documents... In addition, it is important for a broker manager to be able to accurately determine the client's solvency and his chances of obtaining a loan.

Many entrepreneurs planning to open their own business - a brokerage agency or company, prefer to hire people who have experience in the relevant activities, for example, former bank employees. Their experience and knowledge can play a critical role in the success of a business such as an insurance or mortgage broker. According to statistics, consumer loans and loans for the purchase of vehicles are still the most in demand. Mortgage lending is still in its infancy, so it is risky to bet on it.

The profitability of this type of business reaches the level of 20-25%. With proper business management, you can recoup your investment in just 3-4 months, maximum - in six months. All the information a broker needs about the intricacies of this business is contained in the professional business plan of the brokerage company. This document is the key to successful business development. In it you will find answers to all questions - how to open a business such as a credit broker, what it will take and how to quickly reach the top in this business and bypass the main competitors.