Business plan: printing on T-shirts. Necessary equipment for printing on T-shirts. T-shirt printing as a business: an idea for starting a profitable business

Individual souvenirs have become an integral part of our life. This means that the business associated with printing on mugs and T-shirts has a good perspective. The investment costs for piece production are minimal. But the level of competition is high, so expect profit without special efforts it is forbidden. Let's take a look at calculating the ROI of thermal printing on mugs and T-shirts using the example of a small retail outlet.

Summary

The purpose of this business plan is to create a souvenir for memory enterprise in Voronezh. Within the framework of the project, one retail outlet will be opened in the city center on Revolutsii Avenue, where there are always a lot of tourists. Not only guests of the city, but also residents of Voronezh should become potential clients. According to market research, the products will be in demand:

• tourists;
• city ​​enterprises purchasing souvenirs to congratulate employees on the holidays;
• Voronezh people who want to please themselves or loved ones with an unusual present.

The main advantage should be the speed of work, which is important for tourists, as well as the variety creative ideas that will allow you to create products that are unlike those of competitors.

The company "Souvenir for Memory" is planned to be opened in the TSUM department store, where there are a lot of other souvenir products. A small dot will take only 7 meters, 3 of them are enough for a showcase, where mugs will be displayed, and a workstation for a master, who should be able to show a preliminary result of work on the display. The remaining 4 will be used as a photo studio and room for thermal printing.

Business environment

More than 50% of the market is occupied by large companies that produce souvenir products in large quantities. 30-40% of the market belongs to enterprises providing a wide range of services (trade, advertising), incl. thermal printing. Such companies accept any orders, but large editions are reordered manufacturing enterprises because they themselves do not have sufficient capacity. The remaining 10-15 along with souvenir products small editions are engaged in the sale of souvenirs. And only 3% belongs to small businesses specializing in thermal printing.

It is planned to take its place in the market for printing on T-shirts and mugs due to interesting creative discoveries. For example, guests should like the series "Voronezh in the past", and the series "Amusing corners of the city" will be of interest to everyone, without exception.

Marketing research of image printing companies shows that at least 8-10 items can be sold per day. Taking into account the fact that the price of a souvenir mug is 300 rubles, and the price of a T-shirt is 400 rubles, the souvenir shop will be able to earn 90 thousand rubles a month. As a result, the department's income for the year will amount to 1,080 thousand rubles.

The success of this business depends on the quality of the advertising campaign. First of all, when starting a business with T-shirts and mugs, you need to make a noticeable and enticing sign that will be clearly visible from the avenue. Further, it is necessary to prepare and print booklets with the most striking product samples, which should be distributed to passers-by during the first months of work.

Operational plan

First, you need to choose a room for rent and conclude an agreement. From good location a lot depends on the point, therefore it is the rent that will become the most expensive item of expenditure.

Next, you need to purchase fixed assets and inventories. The company will not accept large orders for the production of mugs or T-shirts for advertising purposes, therefore, equipment designed for large volumes will not be required. An unassuming computer and an ordinary digital camera will be enough for us. It is also boring to buy a printer, scanner, and heat presses. Such simple and inexpensive equipment for printing on mugs and T-shirts is enough.

Workforce plan

Anyone can handle this simple job, of course, but to maintain your position in the market, you need to constantly come up with new ideas. To do this, the employee must have a design and marketing mindset. After all, new stories can attract a new category of customers. The process of creating drawings should be ongoing. Therefore, an employee must be hired with the proper skills. But teaching how to apply images to mugs and T-shirts is not difficult at all.

Taking into account the fact that customer service takes 15-20 minutes, for one point we need only one person who, in his free time from visitors, will be able to develop new ideas. In order to understand the structure of demand and other features of this business, it is advisable that the investor himself was engaged in working with clients for the first month.

There are a number of things to think about before opening a T-shirt store.

Selecting the target segment

At the preliminary stage, it is important to clearly understand for yourself the future concept of the store and determine the target segment. The choice of a business direction should be based on marketing research and identifying the most promising niches in the market. For example, a store may be focused on the sale of children's T-shirts, youth T-shirts with bright prints, sports T-shirts, T-shirts for overweight people, T-shirts from natural materials etc. The success of the business will largely depend on the knowledge of the needs and interests of the target consumers. On this basis, the marketing promotion of the store will have to be built.

Shop assortment

In a T-shirt store, you can either resell finished T-shirts from third-party brands, or sell items with your own prints. But it should be borne in mind that the popularity of the store will depend on the originality and creativity of the assortment. And the sale of typical products produced in huge quantities in China will lead to the fact that your store is simply lost in a hundred others.

To bring the idea of ​​creating your own T-shirts to life, you need to have graphic design skills, or outsource the image development function to a freelance specialist for a separate fee. You can make your own catalog of images and apply them to order from a specific client. If you are planning to create your own T-shirt store with original prints, then you need to find a supplier of plain T-shirts of various colors and sizes, on which the picture will be applied with high quality.

It is worth noting that only T-shirts are rarely sold in the store, as a rule, this is one of the products in the assortment of outlets selling clothes. But if you focus on the sale of T-shirts, then they should include a wide range of models and sizes (the most popular sizes should always be available).

Choosing a store format

You can sell T-shirts through your regular retail store or online. You can also combine work in both of these formats.

Success factors for a retail store include its location as well as the availability of skilled personnel. The interior of the store is also important, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a location for opening is the throughput of the outlet. The disadvantage of a retail outlet is the high costs of renting, renovating the premises and paying for the work of sellers.

The advantage of online sales is the ability to expand the geography of sales, as well as reduce the cost of renting retail space. To organize online sales, you can create your own online store, or sell T-shirts through free electronic platforms(auctions, message boards, catalogs).

Many people believe that business is what takes up all your free time, and business concerning sales - even more so. In fact, this is not the case. There are a huge number of network companies, thanks to which to create your business v sale goods can be done very quickly and without large cash investments. But like any other business That is, there are some nuances here.

Instructions

Find out, you will receive from the profit of the partner whom you have attracted. The beauty of the network business it's not about running around offering goods to everyone you know and not, but about organizing a team that will sell these goods. Naturally, you will also be engaged in sales, but the main emphasis should be placed on those who "subscribed" to you.

Once you have weighed the advantages and disadvantages of network firms, you need to make a choice. You can register with 2 or three companies at once, but no more, because in the network business a lot of time is spent personal growth... In order to sell at least something, a consultant must be confident and sociable, it is easy to communicate with absolutely strangers... Alas, not all of these qualities are given by nature. That is why in-house psychologists at network firms will help develop these qualities.

When the contract is signed, it's time to make money. To get started, attend the seminars offered by the networking firm. Take the time to learn! If you are trained, you will make several times more profit than untrained consultants. At seminars, you will be taught to communicate with potential partners, with potential buyers. Do not let the coach's advice go on deaf ears.

Explore all the content you received in starter package... You should know who started this company, how many millions of consultants and how many branches around the world it has. You need to build a network, and for this you will need to bring a potential partner to. If you see a network consultant who is poorly dressed, buys cheap groceries, is half-starved, but at the same time, he tells you that he makes millions, will you believe it? Bring your

Both novices and professionals of the print business will feel great in this niche. It does not require too large capital investments, has a high profitability and therefore pays off quickly. Equipment for printing T-shirts is the first thing to think about, but its choice depends on the applied technological methods.

• How to start a T-shirt printing business
• What equipment to choose for thermal transfer printing on T-shirts
• Necessary equipment for silk screen printing (screen printing) on ​​T-shirts
• What is the best equipment for sublimation printing on T-shirts
• How much can you earn
• How much money is needed to start a business
• What OKVED should be indicated when opening a business for printing on T-shirts
• What documents are needed to open
• Which taxation system to choose for a T-shirt printing business
• Do I need permission to start a T-shirt printing business

How to start a T-shirt printing business

In order for the business to start fully functioning, you will need:

• A computer on which any graphics editor is installed, for example Photoshop.
• A printer required to transfer a selected design directly onto the surface of a T-shirt. It could be traditional jet printer equipped with CISS, or a printer with conventional cartridges.
• Thermal press
• Plotter for cutting.

But, if you decide to slightly diversify the range of products offered, then let's talk in more detail about printing technologies on T-shirts and the required equipment.

What equipment to choose for thermal transfer printing on T-shirts

This technological method involves applying a picture to the material using an intermediate carrier. Currently, it is the most popular option for printing a picture on ceramic items, in particular, mugs.

Thermal transfer technology demonstrates a number of undeniable advantages:

1. allows you to very quickly transfer the required image to the selected surface, while maintaining the original color palette;
2. it is not necessary to order a minimum circulation, printing of single copies is possible;
3. the resulting color picture is quite stable during the washing process.

What equipment do you need to purchase for printing on T-shirts and mugs in this case? So, you will need:

1) Printing device
With this transfer technology, almost any color printer will work. In this case, the durability of the applied pattern depends not only on the quality of the thermal transfer paper, but also on the properties manifested by the paint itself.
The most durable drawings are obtained if you choose a printer for work that prints with solid, waterproof and heat-resistant inks. To the category of such devices that provide high-quality thermal transfer,
relate:

• laser color printer;
• sublimation printer;
• thermal portable printer.

2) Intermediate media
Probably the most important component of this technology is considered to be specialized transfer paper. It is she who takes on the functions of an intermediate carrier of the future image. What is she like?
The front side of the paper is covered with a layer of a thin film, which, with a picture applied to it, is transferred to the surface of the selected material. The paper itself acts as a substrate for the film, and also provides the required rigidity to work with the printing device.
It should be borne in mind that thermal transfer paper has its own characteristics that affect not only the requirements for printing devices, but also the quality of thermal transfer. The choice of this paper depends on what kind of picture (matte or glossy) you need, as well as the shade of the future base material.
3) Thermal transfer press
This equipment differs in its design, as well as in the area of ​​the heating surface, which allows you to buy a device that fully meets your technological requirements.

Necessary equipment for silk screen printing (screen printing) on ​​T-shirts

Another option for printing a picture on ready-made T-shirts. Screen printing additionally allows you to apply color patterns to the surface of almost any material. This technology applications, if we consider its production side, is universal.

The equipment required for this type of printing can be represented as hand-held machines and a completely professional (automated) set of equipment. The difference between them lies only in the speed of production. It is most profitable to carry out large batches on an automated press, but the printing press alone will not be enough. You will need to purchase the entire set of equipment. And this:

1. the machine itself for printing;
2. equipment needed to create a printed stencil;
3. drying equipment;
4. additional devices.

Silkscreen technology is applicable for printing on any material. In this case, it does not matter at all what kind of fabric will become the basis: synthetics or completely natural cotton surface.

What is the best equipment for sublimation printing on T-shirts

Sublimation is the simplest and least expensive option for printing on textiles. But there is one caveat: sublimation printing is possible exclusively on synthetic materials. Drawings applied in this way to natural fabrics lose their color very quickly. Also, the sublimation method is widely applied when printing images on circles.

Equipment you need to buy:

• Sublimation heat press. It is this device that converts the paint into a gaseous state when it is transferred to the desired surface.
• A computer. It is necessary in the process of editing a picture, as well as outputting it to a printing device.
• A printer. Which printer to buy best for sublimation T-shirt printing? Our tip: Get any inkjet color printer.
• Special ink. Specialized sublimation ink in the process of heating freely passes into a gaseous state.
• Sublimation paper

Also a necessary piece of equipment for this printing technology. It has a looser structure due to increased porosity. The pores become wider as they heat up, keeping the colorant inside. After the surface of the product cools down, they are automatically closed, and the picture remains on the surface of the paper.

Sublimation printing is carried out on T-shirts made of two-layer fabric: top - polyester, inner side- cotton.

I have already published several guides to making money selling T-shirts from foreign authors(), but this time I'll share my experience.

After finishing my New Year's Olivier, I started testing the service for the sale of T-shirts with various prints.

The principle of its operation is very simple:

1. Design a T-shirt
2. You will receive a special link for this product.
3. If the product was bought using your link, you get 25% of the cost of the product
4. If the product was not bought through your link, you get 5% of the cost of the product

The first stage of creating a print

It is worth starting with the study of the niche in which you will work.

Just create Beautiful design on any topic, of course, you can, but there will be problems selling it.

The design of the print should be related to a specific theme.

For example, I am interested in cryptocurrencies. This topic is close to me, I know what is in trend now. I can create a print that will interest this audience.

I know where this audience lives, so I know where you can sell your designs.

But if you create a beautiful abstract design, then I don't even know where you need to advertise to sell it.

As you may have guessed, there are countless themes to create designs.

For example, work (police, firefighters, doctors, etc.), hobbies (fishing, hunting, coins, stamps), sports, etc.

It seems to me that most often ladies buy T-shirts with prints for their gentlemen as a gift by a certain date (February 14, February 23, DR). Although I could be wrong, guys write off in the comments if you bought yourself a T-shirt with prints.

Therefore, I would create designs specifically for a male audience.

When you learn how to create and sell your products, you can consider the HYIP news niche.

The speed of creating and distributing advertisements for your products is important here, and this requires some experience.

Finding and preparing images

Do you already have a great idea and are eager to fight? Ok, let's move on to the design process.

To do this, we need Photoshop or its analogue and a little imagination.

For the design, large and high-quality images with a size of 3500 px are used on the smaller side.

Therefore, if you do not know how to draw, you can create a design from other people's drawings.

It is quite difficult to find a high-quality image of such a large format, so it is better to use vector images that can be enlarged to any size without loss of quality.

The vectors can be downloaded from freepik.com. I use them to create the main background for the T-shirts.

We go to the site. We drive in the request in English, select the vector and psd formats, download the images you like.

Open it up with Photoshop. Specify the resolution and set the color mode to CMYK.

If the colors suit you, then go to the Image-Mode tab and change the CMYK mode back to RGB.

Save the image in JPG format.

Thus, we collect and prepare all the images we need.

Design creation in the constructor

Let me show you with an example.

I decided to create some designs dedicated to the popular game Clash of Clans. I want to note that some topics are prohibited for use. You can read in detail

We upload all the images to the site.

Moderation of designs takes a long time, about 5 days, so you need to do everything clearly in accordance with the instructions. Otherwise, your design is wrapped up for revision and you will have to wait another 3-4 days.

Go to the constructor page.

1. Click the change button under the men's t-shirt.
2. Load the required images.
3. The image must completely overlap the shirt.
4. We center and remember the scale.

The left sleeve in the picture will be on the right and the right sleeve, respectively, on the left. If you have lines or patterns on your print that go to the sleeves, then you need to shift the images up or down a little to get a break in the lines of the pattern by a couple of centimeters.

Usually, for the sleeves, a picture is used as for the center, so we select it, set the scale, center it and see the final result.

You also need to set a color for the collar, but you can use a picture of the main background.

If the final result suits you, then press the button Current side on all products.

We repeat the same thing for the reverse side, only I will not insert a picture of the magician there.

Also pay attention to the women's T-shirt. She already and may have to make edits to the location of the picture.

If the pattern fits into the polo bar, the design will not be accepted.

So I uncheck the polo. I also do not plan to sell T-shirts and wrestlers, I also remove the check marks for them.

When all the designs are ready you need to give them a name and choose a collection.

If none of the categories suits you, choose Author's designs.

The title must match the design. Think about what query might be looking for such a T-shirt.

Fill in the tags, enter various variations the name of your t-shirt.

Be sure to check the box to display in other stores.

And in the comments to the design, be sure to write - “Checked all images in CMYK”. Otherwise they may be rejected. Referring to the fact that the picture in CMYK looks bad.

All, we send for moderation.

Sale of designs

It's hard to guess which one will sell well.

Do not think that you will be able to make money on simple and nondescript designs, nobody needs them.

T-shirts are quite expensive, so you need to make some really interesting designs.

Ask yourself, would you wear a T-shirt like this? If not, then don't waste your time.

Of these, only 2 designs were of interest to buyers.

This is a reward for the sale of my designs, if I myself sold these T-shirts through my refku, then the earnings would be more than 2000 rubles.

But it turned out that in VK and Yandex, this topic is prohibited, and in Telegram there are cosmic prices for advertising.

I had to abandon this venture, but as you can see, even without advertising, T-shirts are sold completely automatically.

conclusions

If you're not a crooked designer like me, your work will sell much better.

Define your target audience correctly, it will help in sales.

For this, the Print Bar has all the tools. You can create your store, on your domain, with statistics and traffic tracking systems.

If you are not interested, then you can just create designs for your own pleasure. They will be sold on the site, and you will receive passive income.

Majority modern trends entrepreneurship aims to create unique things. The elementary possibilities of new computer technologies can bring good income... For example, you won't surprise anyone with the opening of production. Exists a large number of large enterprises. This niche is occupied. Good direction there will be the opening of a company for drawing pictures on clothes - printing on T-shirts.

The choice of the organizational and legal form of the enterprise

For almost any small business with minimal investment registration is reduced to the opening of an individual entrepreneur. This is mainly due to the lowest tax rate, which is very important for start-up entrepreneurs.

For a mini-company, the creation of a limited liability company is an impractical decision. This option is suitable for medium to large enterprises. LLC has difficulty in registration and high taxes. If you have chosen the direction of printing on T-shirts as an extension of an old project, for example, k, then a society is registered.

Equipment for printing on t-shirts

There are 2 main printing technologies:

Inkjet printer;
direct image transfer method. The drawing is printed on special paper. After that, a heat press under the influence high temperature transferred to the fabric.

Printer Specifications:

Full set of equipment:

A printer;

Cutting plotter;
a computer;
replaceable cartridges;
graphic applications.

Technology of drawing a picture by a printer

1. Preparation of the fabric. The fabric is smoothed to remove wrinkles, then primed and placed on a tablet - a special stand for the desktop. The desktop is placed at the starting point.

2. Application of a white backing. When the underlay is printed, the table is positioned again to the origin. Used ink for DTG printers. They are odorless and not harmful to health.

3. Print the image. With the help of multi-colored ink, the required pattern is applied to a white substrate.

4. Laying the finished product in a heat press. The T-shirt is fixed for 40 seconds-2 minutes. The product is being processed at a temperature of 160-170 degrees. The time depends on the quality of the material and the thickness of the ink layer.

Important! When using technology without the use of white ink, the fabric does not require pre-treatment with a primer.