Business plan for the production of confectionery (workshop) sweets and biscuits. Confectionery business plan

The business plan was developed and successfully implemented for the organization of confectionery production in Alekseevka, Belgorod region *.

Business plan for organizing the production of confectionery

1. Overview

1.1. Objective of the project

The duration of the project is 1 year, the project provides for the allocation of a bank loan, the lending rate is 20%.

Monthly repayment of interest on the loan, starting from 1 month of the project within 12 months.

Monthly repayment of the loan debt starting from the 10th month of the project, within 2 months.

The need for capital for the implementation of the program for the organization industrial production cookies is: $ 80,000 or 2,560,000 rubles.

The main source of repayment of the principal debt and payment of interest is the proceeds from the products sold.

It is planned to contribute additional funds in the amount of $ 1200 every month in the form of a contribution from the founders for the development of production.

1.2. The path to success

One of the rather promising markets in the food industry currently remains the biscuit market.

In the last three years there has been a noticeable increase in the consumption of biscuits, and in 2001 the capacity of the biscuits market increased to almost 400 thousand tons. According to calculations, the normal market capacity is 600 thousand tons, so it is realistic to expect 40% of the market growth in the next three years.

The success of the project is also the reduction of costs for raw materials and supplies due to the purchase of equipment presented in the project. When planning the purchase of equipment for the production of cookies, the company paid special attention to the technological quality of the equipment and the possibility of technological support of the supplier company. In addition to direct prices for raw materials, this equipment allows you to achieve optimization of the biscuit recipe while reducing costs and maintaining quality.

The project is managed by a company that has been successfully operating since 1996 on Russian market... Lack of competition in the area where production is planned. The project identifies the risks and the annual inflation rate of 15% is included in the financial calculations. Integrated project indicators indicate the effectiveness of investment investments.

2. Market analysis

Currently, the gap in the ratio of the share of consumption of imported and domestic biscuits is very large: 7% eat only imported biscuits, 73% - only domestic, 20% - both. A similar process may occur due to the emergence of new inexpensive imported brands, although in general, packaged cookies have recently been losing their positions in the market.

The situation with loose-weight cookies is completely different: the share of consumers is growing rapidly - in Russia as a whole since the end of 1998 it has increased by 10%, in each region there is a steady growth trend in the consumption of loose-weight cookies.

Market analysis in Russian regions shows that in the coming years it will be more profitable to produce loose cookies.

This company plans to start operating in one of the promising markets for loose biscuits: shortbread sugar.

Packaged biscuits in great demand it is used in Moscow and St. Petersburg, by weight - in the Moscow region, the North, North-West and Volga-Vyatka regions.

3. Analysis of the project market strategy

3.1. Competitors

There is no competition for the presented production in this area (Alekseevka, Belgorod region).

4. The financial analysis

The firm's sales proceeds from August 2002 (project start), December 2002, February 2003 and May 2003 are as follows:

The total fixed costs of the firm are presented below:

5. Risks

The reliability of investments in the project is ensured by the lack of competition, steady growing demand, low cost, and skillful management policy.

The risk associated with the occurrence of force majeure circumstances was reduced by taking into account in the financial plan 15% of the annual inflation rate.

* Note:
The figures given are valid at the time of drawing up a business plan and for a specific region!

Paying attention to the massive opening of shops with a different assortment of confectionery products, you notice one fact - the products are of the same type, often do not correspond to the desired taste and quality, and prices are not always pleasing. I would like to receive a tasty, original and fresh product. Therefore, there is always a demand for confectionery products (cakes, pastries, cookies with filling, muffins, sweets, marmalade) that are not made for the mass consumer. Competition, of course, is great, but with a new proposal you can always be successful and your audience. To do this, it is necessary to write the correct business plan for the confectionery, which will contain convincing information for potential lenders or investors if there are no own funds.

We offer our example for study, in which we will present a confectionery business plan with calculations. It can be adapted to suit your business idea, substituting your own material costs and assuming the possible profitability of the project.

Summary

It is planned to launch not a large sweets factory, but a small confectionery shop with an adjoining store (confectionery shop), in which products will be sold and individual orders from customers will be accepted.

The factory requires large investments to the premises, its equipment and staff. The task of such production is the wholesale distribution of sweets prepared according to a standard recipe. Today you will not surprise anyone with this, and the shelves of even ordinary grocery stores are littered with similar products.

The confectionery shop can be quickly redesigned without investing serious funds if some sweets are not in demand. No need for bloated staff. Some products can only be made to order, without losing the freshness of the products and without spending extra money on raw materials. This will make it possible to compete with some confectionery industries.

The confectionery will combine two types of activities - production and trade. By OKVED code we select the appropriate numbers to indicate them in the application when registering a business:

• Numbers 10.71 and 10.72 are applicable for the confectionery industry.
• Number 47.24 indicates retail trade confectionery in specialized stores (in our case, a pastry shop).

You can select a subgroup with a narrower specificity of the confectionery establishment by examining the information in the classifier.

Organizational moments

The company is supposed to rent premises in the central part of the city. The rental price in the center is higher than in other areas, but the flow of clients is also higher. A bright sign on the facade will create additional advertising and reduce attraction costs.

For production and a shop, a small room with an area of ​​no more than 50 square meters is required. m. This space will include a workshop, a warehouse, utility room and a shopping area. The shop will be located on 15 sq. m, we will allocate 20 sq. m, the warehouse will take no more than 7 sq. m, the rest of the area is used for personnel.

The room has been selected and meets sanitary and fire safety requirements. This is the 1st floor of a residential building with 2 entrances - from the street and courtyard. Investments will be required in repairs, improvement of the ventilation system. Plumbing, sewerage, electricity meet the requirements for an enterprise of this type.

Opening hours of the confectionery:

Mon-Fri: 09:00 to 20:00.

Sat-Sun: from 10:00 to 18:00.

The staff will work on a staggered schedule, which will be approved before the opening of the pastry shop.

Service list:

• Production and sale of unique confectionery products in a wide range.
• Production of confectionery products (thematic cakes) by individual order.
• Delivery of individual orders.

Product range:

• Puff pastry pies.
• Yeast dough pies.
• Baking.
• Assorted cakes for free sale and to order.
• Assorted biscuits (5 types).
• Chocolates in assortment by unique recipes.
• Muffins with various fillings.
• Cakes according to unique recipes (10 types).
• Marshmallow, marshmallow.

This is a preliminary list of confectionery products at the initial stage of the confectionery operation. It can be gradually expanded or corrected if the demand of buyers changes. Every day, you can change the product card, setting the days of any model of cake, pies, sweets. Improvements will arise as the shop and shop work.

Registration

To open a confectionery, you need to go through certain instances and collect an impressive package of documents.

At the stage of writing a business plan, it is necessary to study the legal requirements for the premises for the workshop and shop and the list of certificates for finished products and equipment. Sometimes aspiring entrepreneurs choose the path of contacting lawyers who will help speed up the process of starting a business.

• For the manufacture of confectionery products, a recipe will be required, which must be developed for the entire range and approved by Rospotrebnadzor.
• Products must pass laboratory research to obtain a certificate of compliance with the requirements of the law regarding food products.
• You do not need to obtain a license for production and trade.
• The relevant documents must be collected for the premises: lease agreement; technical certificate; project documents for communications and network engineering; conclusion of the SES and fire service for compliance with the requirements; contract for the services of disinfection, disinsection and deratization with a schedule of events.
• You will need quality certificates for purchased raw materials and equipment that will be used in the confectionery industry.
• All personnel must have up-to-date health records.

The entrepreneurial activity will be registered in the LLC form. The family business of the spouses is supposed to be founders with the contribution of certain shares. The husband and wife have specialized education and will independently manufacture products.

As a taxation system, we use the simplified tax system (15% of the “income minus expense” base).

Shop equipment

The main costs for the confectionery shop include Finishing work and the purchase of equipment. Redevelopment is not expected to be significant. Communications to the premises are connected, so you just need to replace the plumbing and equip the staff room and warehouse. The total values ​​and items of expenditure are listed in the table:

The cost and the list of equipment is preliminary, because there are many manufacturers of confectionery equipment, some of them give good discounts to new customers.

In the following table, we will reflect the investments in redecorating workshops and trade areas, equipping with furniture, counter and other items.

It is possible that the costs will be higher or lower. It depends on the condition of the premises and the design concept in the pastry shop. Bye, by preliminary calculations, to prepare the facility for opening, you need to invest at least 1 million 600 thousand rubles.

But these are not all costs. You will need to purchase raw materials that are needed for the production of products specified in the assortment list. You can lay down 50 thousand rubles for this and gradually make stocks as needed. It is possible that the first salary payments will have to be made from personal funds, if the confectionery does not come out at the initial stage at the required level of revenue. The payroll will be reflected in a separate section of the business plan.

Estimated launch dates

There is no need to prepare for the opening of the establishment, focusing on seasonality. The products are in demand among those with a sweet tooth at any time of the year. Therefore, we draw up an action plan based on personal circumstances. We offer a scenario of actions to prepare for opening in the table:

It is assumed that preparation for the opening will take 4-5 months. It is possible that the process will go faster. This depends on obtaining product certificates and permits from government regulatory agencies. If a room is found in which it is not necessary to carry out repair and design work from scratch, then this stage may take two to three weeks or less.

We complete the staff

In order for the buyer to be satisfied with the quality and taste of the confectionery, experienced confectioners and technologists are needed. The functions of a pastry chef will be taken over by the business owners, because they have specialized education, experience and their own card of unique sweets. You will need the help of an apprentice in preparing ingredients or preparing simple products.

The institution works daily, it requires the formation of two teams that go on schedule. At the initial stage, we open the following vacancies in the state with salaries:

The salary costs of the pastry chef can be excluded from the list if the owners of the pastry shop will independently prepare sweets. At the initial stage, a salary is set for all employees, because the profitability of the shop is still small. With an increase in sales and acceptance of individual orders, a bonus or bonus payment may be assigned.

Indicators of the income of the confectionery shop

To understand whether there is profitability from the business, you need to make calculations of monthly revenue, raw material costs, salaries and other points. Based on the fact that the assortment of the confectionery shop is diverse and there is an opportunity to make sweets to order, prices for products may be different. Therefore, daily revenue may fluctuate. The shop must sell products worth 20-30 thousand per day. This is possible if average check will be from 500 to 2000 rubles. The permeability will be 30 people or more.

The monthly revenue is expected to be 750 thousand rubles in the first months. The maximum income can be in the range of 950 thousand or 1 million rubles.

To determine the profitability and payback period, it is necessary to determine how much the company's net profit will be for a month and a year.

So, the net profit will be 196 thousand rubles per month. Initially, investments were made in the amount of 1 million 900 thousand rubles. The enterprise can reach self-sufficiency in 10-12 months, if force majeure does not arise.

Marketing strategy

To get the maximum revenue, you need to run the right advertising campaign:

• The main tool will be the site of the confectionery, where a portfolio of unique confectionery products will be posted. We will promote it through social networks and contextual advertising.
• The confectionery will be located in the city center. Therefore, we need a bright sign and a pillar with attractive information for passers-by.
• The delicious aroma will also attract a sweet tooth and more.
• For the rest, it is necessary to monitor the freshness of the products and the assortment that meets the needs of the target audience.
• Discounts, bonuses and promotions will be pleasant to customers who will appreciate your skill and tell their friends about it.

Eventually

We proposed a business plan for a confectionery shop with a small sales area, so as not to look for wholesale customers, but to focus on passers-by and people living or working nearby. If the sweets are unique, taste good and not overpriced, there is every chance of success and possible expansion.

Cake business - profitable idea, which requires minimal start-up investment and pays off quickly enough.

♦ Capital investments - 40,000 rubles
♦ Payback - 4 months

Today in any store - big choice confectionery.

But, firstly, the quality of the products used by serial manufacturers leaves much to be desired, and, secondly, many people want to purchase an exclusive cake that would correspond to such important event like birthday, anniversary, wedding, etc.

There are women (and sometimes men) who manage to bake real sweet masterpieces, but for some reason they don’t think that they can be sold.

Cake business Is a profitable idea that requires minimal initial investment and pays off quickly enough.

What is the idea of ​​a cake business?

Imagine that your husband is a photographer, and he is celebrating 20 years of his professional career. On this occasion, he decided to treat the visitors of his personal exhibition with a cake.

Banal pastries will look uninteresting, but cakes in the form of a camera or other special equipment are an original idea.

You cannot buy such a dessert in a store.

But there are people who bake cakes at home and by placing an order, you can please your husband.

It is believed that the idea to make original cakes came to us from the USA.

It was the spoiled Americans who were the first to decide that standard baked goods were not very interesting and began to order confectionery products of an unusual shape.

And since there was a demand among consumers, there were those who decided to turn their hobby in the confectionery business into a profitable business.

Pros and cons of cake business

Interesting fact:
Biscuit is a traditional crust for baking cakes, originally called "sea bread". The first mentions of him were found in the logbooks of British sailors. The biscuit gained its popularity thanks to long term storage - it did not deteriorate and did not become moldy, even despite the humidity during sea travel.

Baking at home from an opportunity to have an additional income can turn into a main income and become a profitable business.

The main advantages of this startup are:

• Minimum capital investment.
  In fact, you only need to spend money on kitchen equipment and utilities.
  Cake baking products will be included in the price of each order.
• The ability to work right at home, which is suitable for mothers with small children, people with disabilities and other categories who cannot be in the office full time.
• There are many free niches, because this business has not yet become too popular, and confectionery shops and factories are not your competitors, because they produce standard products.
• You don't have to fool around with the registration procedure at first and bake at home illegally.
  You need to start designing your business only after you have formed a client base.
• The cake business is an opportunity to show your creativity.

This type of business has practically no drawbacks.

Unless the earnings at the initial stage may seem modest to someone.

And you also need to remember that you are feeding people, which means that you should observe sanitary standards and safety precautions.

Cake advertising and business calendar

Confectioners who make custom-made cakes at home claim that word of mouth is the most effective advertisement for their business.

If the first client likes the baked goods, then he will not only contact you himself again, but will also recommend this to all his friends and acquaintances.

• newspaper ads;
• social networks;
• business cards;
• specialized sites.

And you can also make several free cakes, for example, for the anniversary of some large organization.

If his employees like your pastries, they will become regular customers and help to promote the business.

The start-up schedule for this startup is not too necessary, since you can buy everything necessary tools and products for the first order can be done in 1 day, after which you can start fulfilling it.

Competitive advantages of the cake business

If in your city only you offer cakes to order, made at home, then you don't have to worry about competition, the main thing is to do quality products that would satisfy customers.

If in your locality several pastry chefs work, then it is worth creating competitive advantages in order to favorably differ from them:

1. Reasonable pricing policy.
2. An original decoration for baking.
3. Discounts for regular customers.
4. Various promotions. For example, a cookie as a gift when ordering a cake from 5 kilograms.
5. Making thematic products for the holidays, etc.

Cake business: phased launch of a startup

One of the main benefits of a cake business that you do at home is that you don't depend on anyone.

Only you yourself can slow down the launch of a startup, and not external unfavorable circumstances.

Many people ask: "Where to start?"

And start this kind entrepreneurial activity it is necessary precisely from the baking of the first cakes, their implementation and receiving feedback from customers about their products.

And only when you are convinced that your customers are happy with your pastries, that they are ready to contact you again, you can start baking custom-made cakes on a large scale and start purchasing special equipment.

registration

If you are just starting to do a cake business, then you do not need to register as an individual entrepreneur immediately after you have such an idea.

You should go into the status of an official entrepreneur after you have formed a wide client base and you are thinking about opening your own confectionery or bakery.

Even if you do not want to work illegally too much, do not rush to register. The sanitary station is unlikely to give you permission to work at home and it will ruin your business in the bud.

For now, make baked goods to order at home, without thinking about your official status.

Premises

This business implies working right in your home kitchen, that is, you will not spend money on renting an office every month, which increases the profitability of your business.

If your living conditions do not allow you to make custom-made cakes in your kitchen, then there are two options:

• rent an apartment for cooking;
• do something else.

If you have a fairly wide customer base and you bake a cake at least every day, then create the most comfortable conditions in your kitchen.

Arrange the ingredients, tools, and baking utensils for ease of use.

Equipment

Most women have everything to bake cakes: a kitchen surface, an oven, a mixer, molds, and more.

You should not buy professional equipment immediately after you have an idea to make money on cakes.

You need to purchase the tools of professional pastry chefs after the business is firmly on its feet and starts to bring you good money.

Those who bake custom-made cakes need the following equipment, tools and utensils:

Expenditure item	Amount (in rubles)
Total:	RUB 38,000
A food processor with which you can knead the dough and whip the cream	10 000
Round and square shapes of different diameters for creating tiered cakes, pan	6 000
Pastry syringe with different attachments	1 000
Kitchen scale and measuring cup	1 500
Bowls of different sizes	2 000
Pans	5 000
Dough rolling pin and some wooden planks	1 500
Tools for working with mastic: silicone mat, set of stacks, iron, etc.	3 000
Knives, including a string knife, to cut the cakes evenly	3 000
Whisks, brushes, shovels, sieve and other small inventory	2 000
Other	3 000

You can buy a bag and sugar in bags, as well as wholesale what does not spoil: coconut flakes, raisins, candied fruits, dyes, etc.

This way you can reduce the cost of the cake.

But you shouldn't buy perishable products for future use, buy them exactly as much as you need to fulfill a specific order.

Staff

If the idea of ​​making money on cakes is only being tested by you, then you don't need to hire anyone from the staff. You can take orders and make baked goods on your own, and let your customers take them from your home.

When you have a wide customer base and there are many orders every day, then you should think about expanding your business, for example, hiring assistants or opening a full-fledged pastry shop.

How to get rich baking cakes and build a successful business,

see the video:

The profitability of the cake business

If you do delicious pastries and are able to surprise customers with the original design of the cake, then within a month or two after launching a startup you will be able to make good money by making products to order at home.

To prove the high profitability of this business, let's calculate the cost of the Medovik cake with sour cream and butter cream, decorated with mastic, weighing 2 - 2.5 kg.

Expenditure item	Number of	Amount (in rubles)
Total:		225 RUB
Eggs	5 pieces.	45
Honey	3 tbsp. spoons	50
Soda	2 tsp	4
Sugar	1.5 cups	26
Butter	200 grams	60
Flour	5 glasses	40

Sour cream for impregnation:

Expenditure item	Qty.	Amount (in rubles)
Total:		130 rbl.
Sour cream	2 glasses	95
Sugar	2 glasses	35

Butter leveling cream:

Expenditure item	Qty.	Amount (in rubles)
Total:		120 RUB
Butter	1 pack	60
Sugar	1 glass	15
Condensed milk	half a can	45

Marshmallow mastic:

Expenditure item	Qty.	Amount (in rubles)
Total:		RUB 220
Marshmallow marshmallows	1 package	80
Powdered sugar	300 g	120
Butter	50 g	20

That is, in order to make such a cake, you have to spend about 700 rubles + 100 rubles for water, gas / electricity = 800 rubles.