How to open a business selling auto parts for foreign cars. Accounting for goods in a store. Name in English

The number of cars on the roads is constantly growing, which means the need for auto parts stores is also increasing. Where to start and how to open an auto parts store? You need to start by defining what you want to sell. Parts, accessories, chemistry, oils. If you want to sell everything at once, then the investment is correspondingly greater.

If it is, for example, auto chemical goods, then you need to find someone who understands it and find out what to buy first. If these are spare parts, then you need to know what cars you want to sell spare parts for.

How to stock a spare parts warehouse? Firstly, all consumables must be available: brake discs, pads, suspension parts - balls, tie rods and ends, all filters. There is no point in taking something global, like a roof for a car.

It is imperative to know the sore spots of the cars for which you sell spare parts. You can easily find this information on online forums where owners share their experiences regarding car breakdowns and maintenance. Each car has its own “sores” that you need to know about.

When will you know about weak points cars, you can order parts in advance. The longer it takes to deliver spare parts from the dealer to you, the cheaper it will cost. If you place an order “for tomorrow”, then they will give you a spare part from the warehouse that has been there for a long time, and they will charge the same price for it, but if you order a part, say, 2 months in advance, then it will not stay in the warehouse, since it passes through transit, so the markup is lower.

As a result, you get parts cheaper and in stock, so when customers call, you can tell them to come and buy right away, which may even be cheaper than if they buy a custom part with a 2-week lead time at a regular parts store.

How are spare parts selected? There are original catalogs of automakers, in which each spare part has its own number. There is also special programs-catalogs that extract numbers of identical non-original spare parts from the original number.

Many car owners already have their own preferences, while others, on the contrary, trust the seller’s choice.

You definitely need to have at least two spare parts options - expensive and cheap. Three are even better - expensive, average, cheap. The offer should start with the most expensive and end with the cheapest. The shock of the high price will make the middle option more preferable to purchase. If there are three options, then more often they will buy the middle one.

The markup depends on how the seller got the spare part and on the spare part itself. The trend is this: the more expensive the spare part, the lower the markup. On average it is 25-30%.

Clients often don’t know what they need. We will have to conduct consultations. For a spare parts seller, the main thing is to learn how to work with catalogs. Without a computer this is of course impossible. And on the computer you can find the required part in the catalog in real time.

Accounting for goods in a store

It is imperative to keep records of applications. If clients come and ask you for something that you don’t have, and often, be sure to purchase it. In the end, the nomenclature will be formed by itself according to customer requests. It is very important to keep records of not only actual sales, but also lost sales. If 5 people wanted to buy a certain spare part from you within a month, then it makes sense to have this spare part in stock.

In order to quickly replenish stocks in your warehouse, you must have a well-functioning accounting system. Critical parameters of safe balances must be determined, and if the next spare part sold reduces the balance to a level below the critical level, then it should automatically be included in the next order.

The main task is to find a balance between the breadth of assortment and turnover. Spare parts in a warehouse are frozen money, taken out of general circulation. The less demand for a spare part, the longer the money is frozen.

Specifics of auto parts trade

The volume of demand for various items is subject to fluctuations. The main demand is for mechanical parts, that is, those that are subject to the greatest wear.

Approximate ratio of spare parts groups in total demand:

• electrical - about 23%;
• bodywork - about 20%;
• mechanics - about 57%.

The specifics of the spare parts trade are such that 50-60% of sales come from 5-10% of the product range. If working capital limited, then you should focus on the most popular positions.

Selection of suppliers

Remember that you should always have a “backup option”, or better yet two. One main supplier and two backup ones, in case there are any problems with the main one. Schemes for supplying rare spare parts to order should also be worked out.

An auto parts store, especially focused on foreign cars, has fundamental differences from most retail outlets. The owner has to professionally know cars as a technical object, since the goods sold by him at retail or in small wholesale affect the safety of vehicles.

“Despite the fact that manufacturers are responsible, problems can be very serious,” says Andrei Mikhailov, director of the Auto-Rhino store. - I have had occasion to receive threats against me because I allegedly sold counterfeit goods that caused an accident. Therefore, I do not advise amateurs to go into this business, if only because you will not be able to prove that you are right.”

On the other hand, many experts consider this business to be an interesting entrepreneurship that guarantees a stable income in most cases. So, let's figure out where to start trade in auto parts, and what you need to know to make your business successful.

The right thing

In order for there to be demand, the product must be in demand. This axiom fully applies to sales of parts and assemblies for automobiles. This is evidenced by the annual 10-15% growth in capacity Russian market this direction. Experts are confident that, despite the rising value of the currency, in two to three years auto parts worth $65 billion will be sold in Russia.

"It's huge and dynamically developing segment of the economy, which every day involves more and more new participants,” states Michael Wales from the UK, a specialist in the “Automotive Russia” project. “We can safely predict the opening of new stores.”

In other words, from the point of view of macroeconomic indicators, your own auto parts store can be considered a profitable endeavor. I wonder what the sellers themselves think about this? Here is one of their opinions:

“In Russia, especially in the provinces, there is a cult of cars. Now there is demand from customers from the first and second waves of mass purchases of foreign cars. These are people who purchased their imported “iron horses” in 2005 - 2010. It’s time for them to either sell the car cheaply in conditions, or put their existing equipment in order. Most often they do the latter. The demand for auto parts is growing steadily.”

Specialization and Marketing

Sellers, and even experts, still advise opening specialized stores. “I have ten years of experience in shopping in various cities,” writes forum member Prometheus_1974. - Do not mix spare parts from VAZ and foreign cars. Although there is a rapprochement, these are fundamentally different businesses.”

This is the first one. Secondly, experienced marketers strive for diversification and believe that retail should cover 70-80% of the turnover, and the remaining 20-30% should be tied up in small wholesale contracts:

“...end consumers of spare parts, such as large banks, factories, large and medium-sized businesses, that is, those who have their own vehicle fleet,” advises AndreiZ from Izhevsk. “In this case, the requirements are somewhat different: accuracy of work with documents, high quality of spare parts and, of course, commission (no comment).”

Thus, a businessman who plans to open his own store must clearly build a sales concept, that is, decide on the type of cars for which he plans to sell spare parts, and on the range of potential customers.

Practical advice

A novice businessman will definitely face the problem of selecting a special code for each spare part in relation to the type of car brand. If this topic is not relevant for experienced sellers, then novice marketers will have to “sweat” for catalogs, which, by the way, are not cheap. However, they can be downloaded via torrent, although this is “long and tedious.”

Meanwhile, Andrei Mikhailov believes that There is no universal assortment in auto stores, since each area has its own statistics. But in any case, answering the question of how to open your own auto parts business, he advises starting with Supplies, in particular from light bulbs of all types, filters, brake pads, spark plugs, assorted oils and auto chemicals.

For example, according to many directors, the top products in spare parts stores today are:

• Mann oil filters (20-30% of market capacity);
• spark plugs NGK V-Line (40%);
• Brembo brake discs (10%);
• Castrol Magnatec 10W-40 oil (35%).

In general, for small and medium-sized cities with a population of up to 500 thousand people, the emphasis should be on spare parts for cars with a price tag of 500-700 thousand rubles. Therefore, the choice of product items must be appropriate.

“Count how many customers left you because your oil was expensive? - asks AndreiZ from Izhevsk. - Perhaps it would be easier to just make a slightly lower discount on Esso-Mobil? If you still decide to supplement your assortment with cheap oils, then choose oils from second-line brands, but not obvious outsiders in quality. I can recommend something like “Ravenol”, but in no case “Zik”, “Hado” and “Mannol”. Everything written can be successfully extended to other product items.

conclusions

Since the range of spare parts differs in the regions, the starting conditions required to open a retail outlet will also vary. Some will need millions of rubles to start in a prestigious center, others will focus on residential areas, believing that 600 thousand rubles will be able to satisfy the initial hunger of trade turnover. Both will be right in their own way.

However, “...it’s easier to open a store if you already have a car service,” Andrei Mikhailov is sure. “In this case, you will clearly know what “your local car owners” are ordering, who, at the request of your master, will go to your store.” If you have your own workshop for two or three boxes, then starting a store will not require much money, say 700-800 thousand. “And the profit will appear in three months,” the entrepreneur is sure.

However, you can also focus on ready-made business plans, compiled consulting companies. Some of them recommend having a starting budget of 6,000,000 rubles, promising a three-year payback period.

In other words, the break-even point can be passed in one quarter, or, as in the famous proverb, they wait three years for the promise. It all depends on the professionalism and preparation of the startup person.

Nowadays, almost every family has a car and the number of car owners is growing steadily from year to year. This trend will continue to be observed, despite the economic situation. It is not difficult to guess that in proportion to the growth of cars on the roads, the demand for spare parts will also increase. Thus, opening an auto parts store can be a successful investment and a guarantee of a stable income.

Despite the existing competition, there is enough place in the sun for absolutely everyone. Investments in this business can be
the most minimal - to open a business, it is initially enough to have 200-300 thousand rubles, but income can be up to 110%.

Where to begin?

It is advisable that a person who decides to open an auto parts store had a good understanding of the product and the peculiarities of trade. Otherwise, you will have to trust suppliers and hired specialists, which is quite a big risk.

First of all, you should analyze the market: find out whether there is a demand for spare parts, what is used in great demand and so on. Decide on the specialization of your auto parts store.

It is important to identify distinctive feature of the store being opened so that it is somehow different from its competitors. So, you can specialize in domestic car models. The assortment needs to be thought out in advance at the planning stage.

For cooperation with legal entities (large car depots, taxis). This is also important if you do not want to stop at one store and plan to open branches and other stores in the future.

The next steps are selecting premises, ordering office equipment, recruiting personnel, choosing a supplier of goods, drawing up cost estimates (business plan). They are very important, so let's talk about these points in more detail.

If you have financial resources and if the premises allow, a car wash, tire service and auto parts store can be combined and opened in one place.

Selecting a room

The area of ​​the premises should be determined by the chosen store format, as well as the available capital. If finances are limited, you shouldn’t look large areas. To begin with, you can open a retail outlet of 15-25 square meters. m. and work on a pre-order basis. There is no point in creating a large warehouse of auto parts with limited capital.

So just allocate an area for storing the most popular goods and that will be enough. Thus, brake pads, spark plugs, oils, oil filters, light bulbs, etc. are in demand in any store. Other spare parts can be ordered through the catalog.

Finding a store near the station Maintenance would ideal option. In this case, there will always be customers, unless the station has its own retail sales departments. The ideal situation is if, even before opening a store, you understand who your potential customers are.

Also good places for an auto parts store are shopping centers in crowded places, office centers or separate buildings in a residential area of ​​the city. Do not consider premises with high rent, even if they are located in the city center.

At first, the store may operate at a loss, and high rent will only spoil your mood and place a heavy burden on your shoulders. It is important that there are no stores nearby with a similar assortment as yours. And lastly, try to find a room with parking available for clients.

Selecting assortment and supplier for the store

If we talk about the assortment, you can sell only specialized auto parts, or you can work with both foreign and domestic spare parts. The demand for domestic spare parts is still higher, since there are more domestic cars in our country. In the case of the Russian assortment, it is easier to calculate the minimum configuration.

When choosing a supplier, compare prices and only then make a choice. Compare prices with your competitors; if they vary greatly against you, look for other suppliers. It is advisable to have several partners, this is the key to the stability of the store.

Official dealers do not offer counterfeit products, so it is better to choose them. When collaborating with official manufacturers of spare parts companies, you will be able to use on your sign the logos of the cars for which you are selling spare parts. Your reputation will largely depend on the reliability of the supplier and his work, so before concluding an agreement, be sure to read reviews about him on the Internet.

Advertising and Marketing

In addition, you can distribute business cards, print in advertising pages of newspapers, specialized publications, hold exhibitions, and so on.

Staff

It is unlikely that you will be able to work seven days a week without days off. Try to find an experienced salesman who knows the design of cars and knows how to sell the product well. He must not only know the available assortment, but also visually represent it. It is also important to be able to carry on a conversation, help solve problems and select the right part.

Calculation of a business plan for an auto parts store

You will have significant expenses, and you definitely need to draw up a business plan. It is needed in order not to miss anything and to clearly indicate upcoming expenses. Sample list spending will look like this:

• registration of an individual entrepreneur or LLC;
• expenses for renting premises;
• purchase of goods;
• salespersons' wages;
• store equipment;
• advertising;
• taxes.

Online auto parts store

Opening an online store will help attract additional customers and simplify the task of finding suppliers.

All that is required is to create a website, enter the range into a single database and update the information daily. If you create a database yourself, you will have to scan manufacturers' catalogs, recognize texts and create a unified format.

Opening an online auto parts store is not much different from. You will need a website and advertising.

At first, you don’t need an office or a warehouse - this is the main advantage over an offline store.

If you already have a store, then you can get additional customers from the Internet.

Alexander Kaptsov

Reading time: 11 minutes

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Despite the instability of the economic situation, the number of cars on the roads in Russia continues to constantly grow. Almost every family owns at least a car or motorcycle. Therefore, the need for auto parts was, is and will always be. After all, anyone vehicle Periodic maintenance is required with the replacement of worn parts. Based on this, we can safely say that opening an auto parts store is a profitable business.

How to create an auto parts store: where to start?

Once the entrepreneur has the idea of ​​opening an auto parts store, he needs to decide what will be best sold there. Automotive market research will help with this.

Documents for registration

What is included in the list of documentation required to open a store selling auto parts?

• Documents confirming the status of an entrepreneur - individual entrepreneur or LLC, which indicates the type of his activity, the name of the outlet, and the type of taxation. This is the so-called constituent documentation.
• Permission to locate a store obtained from local authorities.
• Documentation on the sanitary and epidemiological compliance of the store, issued by Rospotrebnadzor. This is a separate package which includes a number of documents:
  

1. conclusion of the SES (limited validity period) on compliance of this premises all norms provided for by law regarding such objects;
2. a document giving the right to place a trade object (issued on the basis of the above conclusion);
3. a special program that ensures sanitary and industrial control is agreed with Rospotrebnadzor specialists, and only after that can be implemented;
4. an agreement with a company that will clean and disinfect air conditioners and ventilation system premises;
5. an agreement with a dry cleaner or laundry for washing employees’ workwear;
6. contract for the performance of work on disinfection, as well as disinfestation;
7. agreement providing for disposal fluorescent lamps and lamps containing mercury and an agreement on waste removal, including municipal solid waste.

• Permission to operate the store from the authorities supervising fire safety.
• Availability of internal documentation: journals where inventory and spare parts are recorded, accounting documents and others.

Taxation and accounting

Trade in spare parts usually involves two types of taxation.

• USNO (simplified system)

“Simplified” in most cases is chosen by individual entrepreneurs. When calculating tax, you must take into account revenue, expenses and a tax rate of 15%. The declaration is submitted to the tax authorities once a year before March 31. This system does not require complex accounting, you can limit yourself to a book that reflects the expenditure and revenue parts.

• UTDV (single tax)

When calculating this type of tax, it is necessary to take into account some physical indicators.

1. Size trading floor(its area).
2. Basic profitability (established value of 1,800 rubles).
3. Coefficients K1 (deflator), K2 (adjustment) and a tax rate of 15%.

The tax amount is allowed to be reduced by the amount of social contributions made. The declaration is submitted every quarter. This system is usually chosen by limited liability companies. By the way, they will have to maintain complex accounting.

What kind of space is needed for a store?

Both rented and private premises are suitable for locating a store selling car parts. Its dimensions may vary, and size plays a decisive role here. starting capital. Recommended store area - at least 60 square meters, the size of the sales area is 45 square meters, and the remaining 15 meters contain a warehouse and utility rooms.

It should also be taken into account that the store warehouse performs secondary functions. The most necessary goods and new items are stored here. The main part of the assortment that is not presented on the sales floor should be stored in another warehouse, that is, the primary one. And here the main thing is that there is a short distance between the store and the main warehouse, because then the delivery of goods can be carried out in a short time, without delaying it for a whole day.

The location of the outlet is also important. It is imperative to take into account the availability of good transport links and parking spaces. The profitability of a store increases significantly if it operates near a service station, gas station or car wash. Ideal place considered to be the car market.

Where do stores buy auto parts?

The purchase of auto parts for stores, as a rule, goes through two or three large suppliers. The search for the right dealers can be done through the Internet, which has all the necessary information. When studying information about a future supplier, in addition to the range and terms of delivery, you should also pay attention to reviews about it.

This should be taken with full responsibility, because the product’s discrepancy with the declared data and frequent defects will create problems for the store and ruin the reputation of the outlet.

Most suppliers, if the order exceeds a certain limit, deliver the goods for free. This can be seen as a bonus. This is especially important at the beginning of a store’s activity, when transport costs add up to 5% of its cost to the price of the product.

In addition to basic supplies, it is necessary to take care of highly specialized goods, which will distinguish this store from similar facilities. Let’s say a special type of high-quality oil or high-quality accessories, for which the markup is the highest. Therefore, this point cannot be ignored.

What kind of spare parts should the store's assortment be focused on?

The store can also combine the above specialized areas.

What is the most popular product, regardless of the car brand?

• Headlights and bumpers.
• Side mirrors and side doors.
• Brake lights and engines.
• Gearbox and hubs.
• Pendants and racks.
  

What's the best way to design a store?

The profitability of an auto parts store, in addition to the quality of the goods and the skill of the employees, is also influenced by the correct display of products, impeccably designed display cases, the climate in the store and design.

Many beginning businessmen, when starting interior design, turn to the services of professionals - firms specializing in the creation and implementation of design projects for retail outlets.

The store should be designed in such a way that visitors feel comfortable staying in it. Properly laid out goods, convenient and, most importantly, clear navigation, and light, unobtrusive design also contribute to sales growth.

Complements the calm atmosphere of the store optimal temperature indoor air and pleasant music.

Each retail outlet has its own product matrix, which dictates the optimal placement of goods. It is individual for a specific assortment and a specific sales area. This fact should be the basis of the design project.

A large selection of products requires the use of merchandising and well-thought-out navigation.

What commercial equipment will be needed to operate the store?

Here is a list of commercial equipment for the full functioning of the store:

• racks and display cases for the sales area where you can freely lay out and arrange the goods;
• racks. They will be useful both in the trading area and in the warehouse;
• computers, connected to local network and the Internet. Firstly, with the help of special programs it is easy to keep inventory of spare parts. Secondly, having a special software, you can facilitate the selection of spare parts by code, as well as visually display the required part;
• cash counters— places where the purchase of goods is made and a landline telephone is installed;
• tables, chairs perhaps small sofas for buyers.

The amount of commercial equipment depends entirely on the size of the store.

What should it be auto parts store staff medium size?

Quite often, “independent” craftsmen are brought in as experts. They can give advice on the quality of any part, explain the reasons for its rapid wear or breakdown, and in some cases perform an urgent replacement or repair of the car directly near the store.

The first time after opening a store, the business owner personally controls the trading process, since it is necessary to train the staff and establish the outlet’s trading. Experts recommend hiring employees with experience in selling spare parts.

Sometimes the client brings a part in his hand, not knowing its exact name, purpose and other parameters. The consultant needs to quickly navigate the situation in order to short term offer the visitor exactly the same or similar.

How to promote a business?

Promoting a store selling auto parts, three directions can be used.

• Advertising events directly in the place where the store is located. These include a recognizable and clearly visible sign, as well as the presence of a stationary or remote structure— citylight.
• Advertising activities aimed at conveying information about the new store to the target audience. These include:

1. advertising in specialized magazines and newspapers for motorists and online advertising;
2. distribution of business cards and advertising leaflets containing the company logo, information about the main product, prices, address, contact numbers. Where is the best place to distribute them? Not far from traffic police, parking lots, intersections, that is, where there may be potential clients;
3. You can place store advertising on transport (buses, trolleybuses, trams), on billboards, run commercials on radio or TV;
4. Sponsoring various events also helps promote the store.

• Advertising through intermediaries:

1. mutually beneficial agreements with those organizations, thanks to which the store can receive new customers. Employees of gas stations, car washes, tire service stations, and paid parking lots can hand out promotional material, and their services will be advertised in the store in the same way;
2. Well-established relationships with service station foremen or mechanics who repair cars at home and in garages allow you to attract new clients. True, they will have to be given a discount on spare parts or interested in other lucrative offers.

The name of any store, including auto parts, is an effective marketing tool. This rule has been tested many times. Experts recommend adhering to certain requirements when choosing a name.

It should be:

Several options need to be considered. For example, “Auto Parts Shop”, “Everything for Your Favorite Car”, “Kingdom of Auto” or something funny: “AvtoMisha”, “Avtomaster Petrovich”.

From the selected names, you need to cross out the most unsuccessful ones, and contact the patent office with the remaining ones to check the uniqueness. This will avoid accusations of appropriating an existing name.

Business plan for an auto parts store from scratch

Business project for an auto parts store with the following data:

• rentable area - 100 m²;
• opening hours: 9.00-21.00;
• two people work per shift (4 employees in total);
• offered assortment - spare parts for GAZ cars;
• average markup - 35% (for expensive spare parts - 20%, for various small items - 100%);
• The estimated monthly revenue on average is 1,200,000 rubles.

Capital Cost Amount

The amount of capital costs is 1,600,000 rubles, this amount consists of:

• expenses for inventory - 1,000,000 rubles;
• store renovation costs - 150,000 rubles;
• advertising events (signboard, printed material, advertising in the media) - 150,000 rubles;
• costs for retail store equipment— 300,000 rubles.

Monthly store expenses

The amount of expenses each month is at least 200,000 rubles, and this amount includes:

• fund wages— 850,00 rubles;
• payment for rent of premises - 60,000 rubles;
• payment of utility bills - 15,000 rubles;
• payment of taxes - 40,000 rubles.

Store profitability

If the average monthly income is 1,200,000 rubles, the cost of goods is 890,000 rubles, then the gross profit will be 310,000 rubles. After deducting expenses for the month, net income will be 110,000 rubles. Therefore, the store’s profitability is 11%. Taking into account the amount of capital investment, we can assume that the outlet will pay for itself in 14-15 months.

Opening a new franchise auto parts store is the most promising way to develop your own business.

Franchising is a reliable and profitable activity that does not require large financial investments. In this case, the business does not start from scratch and it does not require enormous effort. The entrepreneur has nothing to worry about advertising and promoting the store, because the acquired well-known brand is already popular in the market.

To buy a franchise for an auto parts store and run the business successfully, a businessman will need:

• minimum investment for the acquisition of franchising, which is approximately 500,000 rubles;
• premises with a retail area of ​​at least 15 m²;
• presence of at least three employees (at the first stage).

As a result, the business will pay for itself very quickly - it will be possible to return all capital costs in literally 4-5 months.

How much does it cost to buy or rent a ready-made business in Moscow and St. Petersburg?

Price ready-made business- a store selling auto parts is very diverse both in Moscow and St. Petersburg. The price is affected by the size of the premises, location of the facility, age of the business and other factors.

1. Let's assume that a small retail outlet with an area of ​​14 m², which has been operating for 7 years, brings a profit of 70,000 rubles. Such a store will cost 690,000 rubles.
2. A store with an area of ​​30 m² in the city center, operating for 15 years and generating a profit of 120,000 rubles, will already cost 2,650,000 rubles.

Finding offers for renting out a ready-made business is quite difficult, because trading in auto parts is a profitable business. Therefore, either a businessman runs his own store himself, or simply sells an already established business for some objective reason.

The business of selling auto parts has a high profitability of up to 25% and a payback period for the initial investment within 1 year. Every year there is an increase in the number of cars in Russia and the CIS by 10-15%, and the auto parts market is growing accordingly. First of all, the number of foreign cars is increasing. The number of sales of parts through online stores is also growing. In this article we will analyze how to open an auto parts store from scratch and minimal investment and give an example of a business plan with calculations.

Analysis of the auto parts market in the Russian Federation and the CIS

The secondary and primary markets for auto parts are divided. The primary market is the sale of parts for the direct production of the car, the secondary market is the sale of parts through services and stores.

In Russia, according to the analytical agency AUTOSTAT, the share of the primary market is 24%, the secondary market is 76%. Auto parts for domestic cars lead the secondary market. Thus, spare parts for domestic cars account for 58%, and for foreign cars 42%.

One of the factors increasing competition in this market is the unification of parts, when some elements are used for various brands. There are mergers and acquisitions of small companies by larger ones. One of the negative market trends is the increase in the number of counterfeit parts (from 30 to 50%). In addition, there is a large share of gray imports of original parts.

According to the marketing agency DISCOVERY Research Group, the share of buyers (aged 20-50 years) of auto parts through online stores is 15%, while in the UK it is 70%. The annual growth rate of auto parts sales via the Internet is ~25%. This makes the development of Internet commerce promising for the Russian Federation and the CIS. The figure below shows the top 10 global manufacturers of auto components.

According to PwC analysis

Advantages and disadvantages of an auto parts business

Let's look at the main advantages and disadvantages of a store selling auto parts.

How to open an auto parts store: business plan

Form of doing business

Taxation of an auto parts store

When an entrepreneur switches to special taxation regimes, all other types of taxes are not paid. To switch to preferential tax regimes, the annual income of an individual entrepreneur must not exceed 60 million rubles.

Retail sale of auto parts is one of the types of activities covered by UTII ( single tax on imputed income). It should be noted that switching to UTII individual entrepreneur obliged if the region has adopted a law on use of UTII. The tax period is a quarter. The declaration is submitted by the owner quarterly before the 20th day after the end of the quarter, and is paid by the 25th. Tax rate - 15%. If there are more than 50 employees, then it is necessary to report via the Internet. It should also be noted that if the activity of an entrepreneur also involves a type of activity using the simplified tax system, then he must keep separate records! In case of further expansion of activities and increase in sales volume, you will need to become a VAT payer. The reporting form will be - 3 personal income tax.

Stages of opening a store

First of all, you need:

• search for contacts of suppliers of the required brand;
• purchase or rent premises;
• register as a private entrepreneur;
• hire workers.

Before opening an auto parts store, it is important to familiarize yourself with some legal issues. Register as entity not necessary.

Choosing a location and premises for a store

Location selection is key important point success in this business. Let's consider the main aspects of choosing a location and premises:

Selection of suppliers

Typically, auto stores enter into contracts with two or three large suppliers, mainly with official representatives. Necessary information Dealer locator is available on the Internet. You should read all reviews regarding a specific supplier. When frequent complaints If there are defects or low-quality products from a particular supplier, it is better to look for another. Poor quality products will ruin the reputation of your store.

After selecting your main suppliers, you should decide on specific products that will allow you to differentiate yourself from your competitors. It can be original accessories high quality or rare oil. Usually the highest markup is on accessories, so this item is worthy of attention. It is important to expand the range of auto parts as much as possible to attract more buyers.

Some suppliers deliver goods free of charge when ordering over a certain amount. This is an important additional bonus for you at first, because transportation costs add 2-5% to the cost of the goods. Agree on the possibility of returning defective products, because defects occur even from trusted manufacturers.

Recruitment

You need to prepare to be in the store every day for the first time, playing the roles of purchasing manager and salesperson. Supervision and training of new personnel to the standards of your business is necessary. Often, a buyer coming to a store with a spare part does not know its purpose or name. The seller must learn to quickly navigate and select either an analogue or the same spare part. Therefore, the staff must be experienced and have a great desire to work.

With the acquisition of experience, sales personnel are able to resort to various tricks on how to sell bypassing the cash register using the “left” product. You need to prevent this immediately and decisively. A surveillance camera to monitor trading areas can help here, as well as encouraging workers with decent wages, depending on the revenue received by the store. Create comfortable working conditions to make it more profitable to work honestly. In case of repeated theft, it is better to fire one or two guilty employees.

Calculation of costs for a store with an area of ​​50 m²

Before, how to open an auto parts store area of ​​50 m², you need to consider the following costs:

1. Documents when applying for legal assistance - 4,000-10,000 rubles. There is no need to save on this, take care of your health and time.
2. Trade equipment - per 1 m² total area including warehouse - 1000 rubles. In our case, no less than 50,000 rubles. Savings of 20-30% are possible when using used furniture (for example, for a warehouse that is inaccessible to the visitor's eye).
3. The initial purchase of goods is no less than 2,000,000 rubles.
4. Repair of the premises - about 50,000 rubles.
5. Advertising upon opening (flyers, billboards) - 50,000 rubles.
6. Signboard - 50,000 rubles.

Total 2210000 rubles. This is the required starting amount to open a store.

We will calculate the required amount of expenses to support the operation of the business, regardless of profit:

1. Salary of employees (4 people) - 80,000 rubles. The amount depends on the region and is taken conditionally.
2. Rent of premises - no less than 50,000 rubles. If the premises are in Moscow or in the center of a metropolis, then the amount will increase significantly.
3. Taxes - 10,000 rubles.
4. Utility costs - 20,000 rubles.

Total - 160,000 rubles per month.

Income calculation

The markup on accessories is up to 100%, and on expensive spare parts - from 30%, the average markup is 50%. Having goods worth 2,000,000 rubles in a store with an area of ​​50 m² in a busy place, you can earn more than 1,000,000 rubles.

Let's calculate the income of an auto parts store:

• Revenue - 1,000,000 rubles;
• Cost - 660,000 rubles;
• Monthly expenses - 160,000 rubles;
• Net profit - 180,000 rubles/month.

So, business profitability is 18% ( net profit/revenue).

We calculate the payback period for long-term investments: divide 2,210,000 rubles by 180,000 rubles, we get a little more than 12 months.

Due to the low barrier to entry into the business and its high profitability, the auto parts market is characterized by very tough competition. Therefore, it is important to choose your own specialized niche, in which you will need to distinguish yourself with high quality service. Examples of such niches:

• right-hand drive Japanese cars (rare parts, can be brought to order);
• foreign and domestic trucks (heavy wear and tear due to commercial use);
• domestic passenger cars (often break down).

The most popular products, regardless of niche:

• engines;
• bumpers;
• side doors;
• brake lights;
• headlights;
• side mirrors;
• hubs;
• racks;
• pendants.

To simplify the work of a sales manager, you can use special programs. The manager will have access to information from a single source. The saving of his working time will be 30-50 hours per month. The payback period for such a program is 1-2 months. One of the good options for such a program is “Auto Business Assistant”.

For a motorist, the most valuable qualities in a salesperson are the competence and ability to help in selecting the necessary part and to adequately assess its quality. The customer will become more loyal if it is possible to return a defective part. When selling, it is important to give it a guarantee, which is provided by law. It is important to create in the client the feeling that he has acquired the best best price, and if something happens, the money will be returned to him.

Not the best option is lure by penny discounts or reduced prices. This will alienate those customers who believe that good things don’t come cheap. In addition, your credibility, which accumulates over the years, may suffer.

So, after assessing all the risks and expenses, you can start your own interesting, but difficult business of trading auto parts. Income will gradually increase over the years if everything is done correctly.