Business plan for creating a restaurant. We open a coffee shop from scratch. The right location is half the battle

The restaurant business in our country is growing rapidly. However, before you open a cafe-bar, you need to calculate in detail each step. We present to your attention a business plan of a cafe-bar with calculations.

Where to begin?

Input data:

• Type of activity: cafe-bar.
• Area: 150 sq. meters, 100 sq. meters - trade group (service hall), 50 sq. meters - production, utility and administrative premises.
• Premises: rent.
• Number of seats: 20 tables, 84 seats.
• Working hours: from 10:00 to 00:00.

Menu

• Wide alcoholic list (at least 100 types).
• Without alcoholic drinks.
• Beer snacks and aperitifs.
• Main courses (salads, second courses of meat and fish, soups).
• Shortened list of desserts.

Ownership: LLC. Taxation system: simplified taxation system. Taxable base: income minus expenses.

Organizational moments

The creation of an LLC is due to the fact that only entity has the right to sell strong alcoholic beverages. Accounting will be conducted independently through an online service.

To open, you need to go through the following steps:

* The rental price is indicated for the first two months, taking into account the deposit, then the rent is paid monthly.

The total cost of registering a business and initial documents will cost 998 thousand rubles. But, before you start formalizing your business, you need to fully prepare the premises. Repair, redevelopment, installation of fire hydrants and the necessary plumbing can cost 500 thousand rubles.

Technical equipment

Consider necessary equipment and furniture for industrial premises and bar:

For a trading group you will need:

Thus, to fully equip your cafe-bar, you will need 2,289,500 rubles.

Staff

For a small cafe-bar, at first you need to hire:

Capital expenditure

Planned performance indicators of the cafe-bar

The restaurant business is subject to seasonality. The flow of visitors increases in October and continues to grow until April. Then there is a decrease in revenue due to a decrease in the number of customers. Therefore, it is better to open a cafe-bar in September-October. In this case, you can reach the break-even point in April-May next year.

To increase the flow of clients, it is planned to:

• From 12:00 to 15:00, in addition to the main menu, include a business lunch at lower prices.
• An hour before the kitchen closes, offer a 10% discount on the entire assortment.
• Make discounts on the dish of the day.

The proceeds of the establishment will consist of the following positions:

• Alcoholic products - 45%.
• Snacks and aperitifs - 25%.
• Main dishes - 20%.
• Desserts and soft drinks - 10%.

Expenditure part

This section can be divided into 2 components:

The first part is the cost of production. If you plan your purchases correctly, it will always pay off, since the following extra charges will apply:

• Alcoholic products - 200-300%.
• Soft drinks - 500-700%.
• Main courses, snacks and aperitifs - 250-350%.
• Desserts - 400%.

2nd part includes general expenses:

• Premises rental and utilities - 230,000 rubles.
• Salary with deductions - 755 160 rubles.
• Other expendable materials(cleaning products, napkins, garbage bags, air fragrances) - 50,000 rubles.
• Maintenance of contracts (security, disinfection, deratization, disinfestation) - 22,000 rubles.
• Advertising - 50,000 rubles.
• Taxes - 6% of the taxable base.
• Other expenses - 20,000 rubles.

The greatest specific gravity the structure of expenses is occupied by products (about 30%), salary including taxes (27%) and rent (22%).

Now let's calculate the profitability. If about 150 people visit your cafe-bar per day, and average check will be 800-1000 rubles, then the daily income will be 135,000 rubles. You will receive 4,050,000 rubles per month. If we subtract all fixed and variable costs, we get about 1,300,000 rubles in net profit. Thus, the profitability of the cafe-bar will be about 32%. Of course, it will take time to reach such indicators.

Financial plan

As a result, the initial investment will pay off 2.5 years after opening.

Marketing plan

A PR campaign should be aimed at the following goals:

• Bringing to residents and guests of the city information about the opening of a new institution. Advertisements should be placed on radio, local print media, social networks, on billboards and banners.
• Formation of a constant stream of customers and regular visitors.
• Increasing loyalty to the cafe-bar: distributing flyers, discount cards, holding sweepstakes and promotions.

Benchmarks

• Project start: May.
• Bar opening: September.
• Return on Investment: 39%.

Eventually

The opening of the bar is extremely attractive and interesting business... When choosing the right concept, it will certainly bring quick profits. An example of a successful cafe bar can be found in every city. To stay afloat and get a stable income, and eventually open a bar network, you need to:

• Constantly update and optimize the menu.
• Organize theme parties and interesting evenings.
• Organize corporate parties.

Even in the presence of a detailed business plan for a cafe-bar, ignorance of the specifics of the "cuisine" of the restaurant segment can lead to unnecessary time and money spending. In order to avoid mistakes at certain stages, it is advisable to resort to the help of professionals: designers, recruits for the selection of personnel, legal agencies and others. Hundreds of books read and courses studied cannot replace practical experience.

The restaurant business, like a century ago, remains a highly profitable investment when taken seriously. This is evidenced by the global and all-Russian tendency to an average increase of 3% in the number of such institutions. And even the crisis, which affected all areas of the economy, only partially reduced the demand for such services. Restaurants with a good reputation have not been left without their visitors. The decrease in the value of the average check occurred only for a short time, returning to the pre-crisis values ​​of 2013 within six months. On the other hand, restaurants that were not very “afloat” even before the economic situation in 2015-16 closed completely at this time due to lack of profit.

Such data suggests that great importance in all organizational arrangements must be paid to a business plan before opening a restaurant. Only a competent project, including consideration of the production, financial component, calculation of payback will give an idea of ​​the prospects for such an idea, and determine the steps necessary to achieve the goal.

Difficult to create ready business a restaurant plan with calculations that would suit any type of establishment. This can be done either by the owner himself or by a consultant who understands this issue in cooperation with the future owner. Here, a general example of a business plan for a restaurant will be analyzed, highlighting the most significant points and calculating the payback.

Project implementation plan:

• Define the concept of the restaurant and its target audience;
• Conduct a marketing analysis of the market: main competitors, market capacity (what is the maximum number of customers you can count on), availability of premises in a city or area suitable for your restaurant;
• Draw up a detailed business plan for the restaurant, including the calculation of initial and future costs, expected revenue by months, defining the period when the company will start making a profit and the payback time of the restaurant business project;
• Based on the concept, decide what will be included in the list of offered dishes, and what additional services can be provided (especially for entertainment);
• Work out pricing policy, the level of income of the restaurant (low, medium or high);
• Rent or build a building for a restaurant;
• Decide in what style the guest room will be decorated;
• Carry out repair work;
• Execute all the required documents;
• Recruit staff and organize their training:
• Agree with suppliers on constant purchases of ingredients for dishes;
• Launch an advertising campaign.

Each of the points includes many subtleties and nuances, which it is desirable to reflect in the individual business plan of the restaurant.

Concept.

Let's start with the most basic - the concept, all subsequent steps will depend on its choice. Usually this point is referred to the marketing plan of the restaurant, an example of which we will consider.

All catering establishments are divided into elite, focused on middle class and budget. Inside they have their own categories, for example, high-class establishments (fine-dinning), casual dinning, etc. Once you decide what type your restaurant will be, it will be easier to pick a variety. It is also fashionable now to open themed establishments specializing in a particular cuisine, for example, Japanese, Italian or one type of dishes, the most common of which are pizzerias. This is done to stand out from numerous competitors and find your audience. But such formats work well only in big cities, for small ones a varied menu is suitable, for example, European cuisine. We will focus on this option in our example of a restaurant business plan.

The target audience is people of average and slightly above average income. These can be professionals who are employed or entrepreneurs of small and medium-sized businesses.

Place for a restaurant.

When choosing a room, make sure that it is in an area with a large flow of people, perfect option- a crowded street or shopping center, where there are no restaurants of a similar plan yet.

The premises for the restaurant can be rented or built on your own. The second option is more expensive, but more profitable if there are sufficient own investments or there are no suitable areas in a particular city. We will rent the premises for our calculations. To calculate a suitable area, you need to estimate the number of places and multiply by 5 m2. (in accordance with the legislation of the Russian Federation).

Let's say the establishment is small, with 30 seats. That is, the hall will require 150 m2, plus industrial premises- not less than 100 m2. Additionally, in the hall we also need an area to accommodate a small stage. In total, the required area for our restaurant will be 300 m2.

According to the chosen target audience, which prefers traditional interior decoration, the interior design will be classic. But there will be no dance floor in the restaurant.

Additional services.

In addition to catering, the institution, according to a ready-made business plan, will hold corporate events and arrange children's parties.

The main feature of the restaurant will be the performance of live classical music; two monitors will also be installed, where it is planned to show old films from world cinema without sound. In our restaurant, performances of dancers (such as variety shows) are planned, you can arrange fashion shows, hold contests on various topics (for example, singing).

Renovation work.

According to the norms of the SES, the room must have an appropriate finish, a ventilation system, air conditioning, a sewage system, hot and cold water supply. All the standards required by law can be found in the relevant service. Moreover, without carrying out all the necessary measures, the restaurant will not be able to obtain a sanitary passport, as well as permits from Rospotrebnadzor and the State Tax Inspectorate.

Into the spectrum renovation works includes:

• Architectural and design events:
• Electrician;
• Installation of air conditioning and ventilation systems, hot and cold water supply;
• Sewerage;
• Finishing work;
• Installation of television, video surveillance, alarm systems.

Purchase of equipment and inventory.

To prepare dishes from the menu, you will need professional equipment, including stoves, refrigerators, display cases, cutting devices and other specific items, dining and tea sets for clients, glasses for various drinks, serving items, dishes for cooking and other kitchen and household equipment.

Additionally, you need two LCD TVs, video surveillance and alarm equipment, equipment for performing musical compositions (microphones, sound amplifiers, speakers, a player, etc.)

Each of the listed equipment must be included in the restaurant's business plan with calculations for the expense item.

Staff.

The more elite the institution is planned, the greater the responsibility for the selection of employees. The number of employees must include:

• Administrator (it can also be the owner);
• Chef;
• Chefs;
• Cleaning woman;
• Cloakroom attendant;
• Waiters.

It's just necessary minimum... With the development of business, it is desirable to increase the number and narrow the specialization. For example, divide the cooking process into stages from preparation to ready meals and allocate for each hotel employee. It's good if the chef has a deputy (sous-chef).

When proposing specific dishes, say from Japanese or Korean cuisine, it is recommended to provide for a separate person who prepares just such a type of food.

Registration of activities.

To begin with, as in any business, you need to register a legal entity LLC or individual entrepreneur and receive a document on entering the institution into the register.

The next step is to obtain a whole range of permits:

• Coordination of the business project of the restaurant in Rospotrebnadzor and fire service;
• Obtaining a SES passport on compliance with all declared standards, a license for the sale of alcoholic beverages and documents for advertising signs.

If you need to redevelop the premises, you will have to "negotiate" with the local architecture, State Fire Service, Housing Inspection and other authorities.

Advertising.

• Production of signs and other advertising structures located near the establishment;
• Development and printing of brochures with special menus, promotions and inverse offers, and, of course, contacts and directions.

Payback calculation.

Let's go directly to the financial part of our business plan. An example of calculation for a restaurant will be presented below. But first, let's define the main ways of movement of the commodity-money flow.

There are only three links in the chain: suppliers, the restaurant itself and customers:

• Suppliers organize the sale of their goods to the restaurant;
• Facility chefs prepare dishes from the received products; alcoholic drinks are either poured into glasses, or cocktails are additionally interfered with;
• Visitors place an order and pay with money that goes to the restaurant's account;
• Suppliers receive their money for the shipped products by bank transfer from the restaurant.

Here is such a simple scheme well shows the principle of operation of a catering establishment.

It must be remembered that opening a restaurant is not quick. It may take from six months to two or more years. It all depends on your knowledge, the knowledge of your lawyers. Let's calculate the planned initial costs:

• Registration of activities - 300 thousand rubles;
• Premises design and technical project - 50 thousand rubles;
• Repair of premises and installation of air conditioning and ventilation systems, sewerage and other activities - 1 million rubles;
• Purchase of equipment and inventory - 2 million rubles;
• Furniture purchase - 500 thousand rubles;
• Purchase of food products and alcoholic beverages - 100 thousand rubles;
• Sign - 20 thousand rubles.

Let's summarize all the data in a table, adding the initial investments with working capital for the first two quarters of business.

Current expenses. The main expenses of the enterprise are rent, staff salaries, Communal expenses, taxes, food and alcohol expenses, advertising and other expenses. Others include the purchase detergents, costs of garbage collection, deratization, disinfection, bank services. When considering this cost item, one should not forget about the rates of operational losses.

Let's move on to determining revenue. There are 30 seats in our restaurant. For example, the first time the room will be filled up to 100% at lunchtime (business lunch) from 12 to 15 hours and 50% in the evening from 18 to 22 hours, after six months lunch 300%, evening 100%. Our restaurant's markup is 200%.

Comparing the projected revenue and costs, we will determine the projected net profit.

According to our calculations, in order to launch our restaurant, in addition to the funds listed above for repairs and equipment, it will be required working capital in the amount of about 1.7 million rubles. Free working capital will appear only six months later, after the launch of the restaurant.

The payback in our calculations was 17 months.

A few secrets for those wishing to do the restaurant business.

No matter how promising a ready-made restaurant business plan with calculations looks, in each case it is necessary to consider the project separately. Start with an idea and analysis of the market situation, since the characteristics of a particular territory can play a significant role in obtaining projected profits.

For example, you can save a lot by not including bar drinks in the menu at all, presenting the concept of a restaurant as “free from alcohol”. Most likely, this will attract those who decisively refuse such drinks, among them many women, students and the elderly. On the other hand, you will lose the main contingent who prefer to drink a glass of wine at dinner.

It is important not to forget that all profit directly depends on how satisfied the client is. With the right "presentation", the establishment in the first days and weeks of opening attracts many visitors who want to see what kind of new restaurant is. And already at the first impression they will conclude whether to become your regular customers and recommend the restaurant to friends or, on the contrary, dissolve "unflattering reviews" about it. Therefore, the level of service, regardless of the circumstances, should always be at its best, as well as the quality of the dishes themselves.

It often happens that satisfied visitors return to the place they like quickly enough, that is, the demonstrated example of a restaurant business plan with calculations does not reflect the full picture, but only rather roughly shows the minimum and for how long one can expect. There are examples where such projects started to bring good profits already in the first year.

Output. The restaurant business can be both a winning and a losing business. You cannot open a restaurant based only on your own taste, the market sets its own priorities. Therefore, we remind you once again, study the market, see how your competitors work. Choosing a niche, do not skimp on decoration, equipment, common areas. Remember the saying - the miser pays twice. In this business, if a client leaves not happy with the dirt in the toilet, then he will never come back. The last, and probably no less important, is the personnel. If your employees are gloomy and reluctant to accept an order, they don’t know the dishes on the menu, they don’t know how to talk about everything deliciously and at the same time, smile friendly, don’t treat the client as a long-awaited guest, then no expensive renovation and interior will not return the client.

A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in megalopolises, not all find their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes during the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think over several solutions for each controversial issue. Of course, a cafe does not require the fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards rather than trying to fit a half-finished establishment to fit them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format of an institution, because a profitable cafe is not easy 3 tables and an ice cream counter. The cost of rent, the need to order the services of a designer, furniture and equipment depends on the chosen concept. For example, if a cafeteria will be located in an office center or educational institution, it should have a sufficient number of seating and a wide selection of snacks suitable for potential customers, but the design of such an institution can be discreet and even modest. And the opening of a themed institution, for example, a cafe for book lovers, will require where more investments related to the decoration of the premises.

Before you open roadside cafe from scratch, you will have to carry out a large-scale analytical work and identify a good location, a set of dishes and drinks that will be in demand among travelers who decide to visit a diner by the road.

In order to figure out how to open a children's cafe from scratch, you need to have information about current trends in the children's world of entertainment, and also be aware of which superheroes are now held in high esteem in order to properly design the hall. In addition, increased requirements are imposed on the children's menu, and the main set of dishes and drinks should be expanded, taking into account the fact that children usually rest accompanied by adults. Before you open a family cafe from scratch, you should choose a room near places where families spend their time en masse and make sure that those who are resting in the cafe are not bothered by lovers of strong alcoholic drinks and noisy pastime.

Drawing up a detailed business plan - mandatory clause step by step instructions how to open a cafe from scratch. The business plan should include the following:

• Detailed descriptions of the format of the institution, its location, premises for a cafe, organizational structure, work schedule;
• Analysis of the market and closest competitors;
• Marketing plan;
• The pricing policy of the institution;
• Equipment;
• Suppliers;
• Financial expenses;
• Profit calculation and risk assessment.

Where to start opening a cafe? - With a clear understanding of exactly what it will be. The basis of the business plan will be detailed description the very idea of ​​the institution, based on what, will be selected: location, design of the premises and the necessary equipment. The format of the institution will also determine the number of employees, the requirements for them and the appropriate work schedule.

Analyzing the market is necessary in order to better understand modern tendencies and assess the competitiveness of the future cafe. Familiarization with the activities of the closest competitors will help make the institution unique and build the right pricing policy. The marketing plan is designed to promote the café everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the institution, but in the future, some positions may be changed. It is also better to take care of the suppliers of products in advance, not forgetting to prescribe backup options in case of force majeure. Financial investments, estimated profit and possible risks will give you the opportunity to imagine how the institution will look from a financial point of view even at the planning stage. Therefore, "Make a business plan" is the first point of a comprehensive answer to the question: "I want to open a cafe, what is needed for this?"

Activity registration

Before starting the activity registration process, it is necessary to determine legal form business. To open a mini cafe from scratch, it is more profitable to register as individual entrepreneur, but in this case, the sale of alcohol in the institution will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The legal form of LLC is chosen if it is planned to open a cafe where alcoholic beverages will be sold.

Before registration:

• The authorized capital is paid;
• A legal address is organized;
• Certified by a notary of the signature in the application for registration;
• The state duty is paid;
• A seal is being made;
• A bank account is opened;
• The OKVED code is selected (56.10);
• The charter is being drafted;
• An application is filled out in the form of P11001.

After registering an LLC, it is necessary to obtain permits for the premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and for employees - the results of a medical examination.

The list of permits for the premises includes the following items:

• Lease contract;
• SES permit;
• Conclusion of the fire safety authority;
• Garbage collection and sanitation contracts.

The implementation of the following points for opening a cafe should be started only with all permits and licenses. In addition, you must first register with the tax authority at the place of business.

Choice of taxation system

The right location is half the battle

The selection of a place where the opening institution will be located is an important item in the list of what you need to open a cafe. The place must have a lot of traffic, otherwise the establishment will be idle without clients. In many ways, his choice depends on the format of the establishment and the intended categories of visitors. For example, a detached building in the center of a large sleeping area or in a large park next to a residential area is exactly what you need to open a cafe bar. By day, such an establishment will thrive on the sale of coffee and confectionery for mothers walking with children, and in the evenings, visitors will be residents of nearby houses who want to relax after a hard day.

Premises with an area of ​​250-270 sq. m. - that's what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the permeability of people is high enough. If at first your cafe will serve up to 50 people per day, which is considered a fairly low workload, and the average check of each visitor is 200 rubles, the profit will be 200,000 rubles. per month., and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that it will be possible to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think over what the interior of the future institution will be, and find the appropriate design solutions... To do this, you can order the services of professional designers, or you can sketch out a preliminary plan yourself and deliver to the masters specific tasks, and they will tell you how to properly implement them.

For example, for small cafes, a calm atmosphere is important, the illusion of privacy, student snack bars do not require exquisite furniture, but should attract young people with some unusual, catchy and memorable interior details. It is more difficult with thematic establishments, their arrangement will require more skill and considerable financial investments, which, most likely, will pay off precisely due to the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the direction of the establishment. Experienced restaurateurs are advised to place a bar counter in establishments selling alcohol.

Equipment for cafes

The list of a standard set of equipment that you need to open a cafe from scratch consists of the following points:

• Plate;
• Grill;
• Frying and cooking cabinet;
• Refrigerators;
• Production tables;
• Sinks;
• Dishes;
• Furniture sets for visitors.

The purchase of equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased Russian production, dishes - imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that fit the interior of your cafe.

Advertisement of the establishment

At the stage of thinking over the idea of ​​how to open your cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before the opening, the advertising campaign is taken over by a beautiful and bright sign that attracts attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a reference point by which the establishment will be recognizable. Therefore, do not spare funds for the development of design and production of software. last word high-quality signage techniques.

The marketing plan should be drawn up for the long term and include a list of regular promotions and actions that draw attention to the institution. The answer to the question: "How much money does it take to open a cafe?" must take into account the costs associated with advertising.

"Happy Hours", discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

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Calculation of financial investments

When deciding to go about his business, an entrepreneur must estimate how much money is needed to open a cafe. Costs may vary by region and size settlement where you plan to start a business. The cost of opening a cafe from scratch can be calculated by the main items of expenditure at the initial stage: registration of activities (10,000 rubles), rent of premises (300,000 rubles), repair and arrangement, purchase of equipment (600,000 rubles) and food (200,000 rubles), advertising (60,000 rubles). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, grocery purchases, advertising costs. Thus, the answer to the question, how much does it cost to open a cafe from scratch, will be the approximate amount of 1,200,000 rubles.

Profitability and return on investment

Having calculated how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the outlined business plan, choose the right place for the establishment, then the cafe, even by the most conservative estimates, will pay off in a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Business advantages and disadvantages

Question " ?" very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question of interest to enterprising citizens. The present time is called successful for entering the business. The advantages of starting your own business now are still low rents, a lot of vacant premises in busy places and a gradual withdrawal of people from austerity. However, before you open a cafe, you should familiarize yourself with the nuances of running a restaurant business in order to avoid annoying mistakes. For example, you need to be ready to suppress the theft of food and alcoholic beverages by unscrupulous employees, and also make sure that your cafe keeps its brand and does not turn into an ordinary eatery. Those who want to open a cafe and are thinking about where to start are willing to check the work of their establishment every day and personally control all the processes.

Every third entrepreneur dreams of opening his own cafe. And this is not surprising, since your own cafe is a very interesting and profitable business.

Dozens of new offices appear every month, huge retail space is built, and leased. Office workers need nutritional solutions on a daily basis. The organization of a cafe is a profitable and promising business. And having in hand a business plan for opening a cafe, it immediately becomes clear what and how to do.

A cafe is a place for meeting friends, for negotiations and romantic dates. More and more consumers are willing to pay for this service. That is why new cafes, coffee shops, pizzerias and restaurants are growing at every step like mushrooms after rain.

Before opening an establishment, you need to have an idea of ​​how to draw up a business plan for a cafe.

Facility type and location

Let's start with the most important thing - let's define the market segment. You can open a cafe:

• elite type;
• a cafe for the middle class;
• evening cafe, etc.

You can purchase an extended business plan for the cafe for only 490 rubles. Learn more

Analysis of competitors and work on errors

The business plan for opening a cafe involves detailed description the market of such establishments in a given locality, the level of competition should be established, the mistakes and slightest shortcomings of competitors should be identified in order to prevent them in their business.

When you think over all the nuances of the location of the establishment, you can proceed to the description of the company. Think about the capacity of the hall, what working hours of the establishment will be optimal, for example, from 8.00 to 00.00, or from 10.00 to 02.00.

Think about the main service of your cafe, what kind of cuisine you will offer:

• national;
• European;
• eastern;
• or it can be a mixed kitchen.

We buy premises, build or rent

The premises can be rented, purchased or built. It all depends on the availability of funds, desire and time at the disposal of a businessman. It should be borne in mind that the area of ​​the cafe must be consistent with the requirements of the legislation at the local level. For example, you can choose a cafe with 50 seats on an area of ​​280 square meters.

The name of the cafe should be memorable, the interior is pleasant, and the cuisine is delicious.

The name and interior are the general concept of the establishment

Think carefully about the design of your premises, it also depends on whether the audience will like the cafe. You might want to set up a themed establishment, cafe bar, pizzeria (), sushi bar, coffee shop or children's cafe. It is worth keeping abreast of developments - check out the offers of competitors in your segment. This will allow you to choose unique design furniture, the room itself, choose unusual way service.

Read also: Grocery store business plan: what you need for a successful trade

It is desirable that the name of the establishment and its design somehow correlate with each other. The interior should reflect the concept of the cafe.

It is best to come up with your own "chip", something that will make you recognizable in the market and attract potential customers.

Contact designers, florists, decorators if you have enough funds for this. One secret - fresh flowers on the tables will always attract the attention of visitors. An inexpensive and win-win gimmick!

Naturally, the interior design should correspond to the direction you have chosen, here are some options:

Traditional

The tables are arranged in rows, it is possible to combine a zone with tables and a separate zone with sofas. Service by waiters. Prices are above average. This format is often used for organizing coffee shops. Coffee shop menu - coffee, cocoa, hot chocolate, big choice desserts.

"Russian format"

The menu includes alcoholic drinks, salads and main courses. The cafe resembles a restaurant with its wide assortment dishes and strong drinks. The format is in demand and relevant.

"Fast food"

The business plan of a fast food cafe is a separate topic, because self-service saves enough money on staff. The format of the cafe assumes "food on the run", disposable tableware (production of disposable tableware), food is prepared in the shortest possible time. At parking lots, train stations, in the catering area of ​​supermarkets, this cafe format is in great demand.

Equipment installation

Once you have decided on the thematic and general focus of your institution, you can start installing production equipment and assembling it. The development of a business plan for a cafe involves a detailed coverage of all the details.

For an ordinary cafe you will need:

• plates;
• grill;
• roasting and cooking cabinets;
• sinks;
• refrigerators;
• dishes;
• production tables;
• tables for visitors;
• chairs, etc.

Equipment for cooking should be of high quality and convenient, it is best to give preference to an imported manufacturer.

We select qualified personnel

When all of the above points are implemented, it is necessary to start searching for personnel. Interchangeability - the most important factor when choosing and hiring staff for a cafe. It is risky to hire only one or two experienced waiters, while other employees are completely unskilled. If you intend to work in two shifts for an average cafe, you will need 2-4 cooks, 2 administrators, 6-8 waiters, 2 bartenders, 2-4 auxiliary workers.

The key to the prosperity of any cafe is the professionalism, culture and qualifications of the staff of the institution. You can contact a professional agency that can help you find qualified employees or do the search yourself.

It all depends on your time and money. Drawing up a business plan involves discussing employee salaries. You should prepare yourself for the fact that you will have to pay salaries on a monthly basis, as well as make contributions to the social fund. These items of expenditure will become permanent.

Pay attention to the taxation system, with the right choice, these spending will lower the overall tax base.

Working out the menu in detail

The next item in the business plan for organizing a cafe is a detailed study of the menu. Visitors to your establishment should have a wide variety of choices. Each of your customers should be able to choose a dish to their liking. The menu should be varied, ideally there should be first and second courses, dishes of national, European and oriental cuisine, etc.

Attention! The free business plan offered for download below is a rough guide. Business plan, the best way appropriate to the conditions of your business, you need to create with the help of specialists.

Download a ready-made business plan for a cafe with calculations for free

What is a cafeteria, what are the trends in this market segment

We are faced with the task of opening a highly profitable catering enterprise in the form of a cafeteria in order to make a profit and satisfy the demand for catering services.

A cafeteria means a small establishment on fresh air... It is equipped with tables and chairs, often a bar. The assortment includes only simple ready-to-eat snacks, alcoholic, low-alcoholic, non-alcoholic and tobacco products.

Of course, the main focus of the cafeteria will be on beer and accompanying snacks, ice cream. During the summer period, the cafeteria is able to sell up to 2 tons of beer per month.

For the successful implementation of the project, it is necessary to determine the target audience and correctly choose the location of the cafeteria. The project will pay off faster if there are few catering establishments nearby in a similar price segment.

The markup on goods is also important.

It depends on what exactly you plan to make money on: on the cost of products or on its turnover.

The optimal markup for drinks is 100-150%. But for food, you can make a mark-up from 200% to 1000%.

Market analysts claim that such a cafe pays off in a season or two.

This market segment is constantly growing.

In 2015, the public catering market is projected to increase by another 20%. But even such rates do not fully satisfy the demand.

Business plan for opening a cafeteria from scratch

Material and technical base of the cafeteria

The main material and technical equipment of the cafeteria looks like this:

• Tent or marquee;
• Working furniture;
• Refrigeration and trade equipment;
• Tables and chairs;
• Disposable tableware.

Another possible variant Is a trading trailer with tables and umbrellas.

Estimated costs

Taking into account one-time expenses and monthly payments, the cafeteria project will cost 1 million rubles. In the plan for the implementation of the project, a credit loan is assumed in the amount of the required amount for a period of 24 months.

The consumable part must include:

• Taxes (profit, property, VAT, income tax, social payments) - 71,200 rubles / month;
• Salary - 253,980 rubles / month;
• Garbage removal, electricity - 5000 rubles / month;
• Toilet service - 18,000 rubles / month;
• Plot for rent - 4000 sq.m .;
• Commercial equipment - 302,000 rubles.

The purchase of products for sale will cost from 50 thousand rubles.

Estimated income

The profitable part must be considered on the basis of what we take the term of the project - a year or two. It will be formed at the expense of the cost of production (here we are talking about a margin) and the amount of goods sold (turnover).

Proceeds from the sale of drinks (minimum cost 55 rubles, from 600 orders per month) - from 35 thousand rubles. up to 1 million rubles. Proceeds from the sale of snacks and main courses (minimum cost - 85 rubles, from 190 orders per month) - from 16 thousand rubles. up to 500 thousand rubles.

The payback period of the project does not exceed 6 months. The profit from the project implementation over 24 months amounted to 15 million rubles.

Table # 1. Potential consumption of cafeteria services in Russia

Potential risks

It is necessary to realistically assess the risk factors in the implementation of the project. These include administrative obstacles and bureaucracy of the state apparatus, seasonality of the project, dependence on weather conditions, high capitalization of investments.

Output

This catering establishment, in spite of the risks and large initial capital investments, is profitable and has a further growth perspective.

Opening a coffee shop from scratch