How to organize a nightclub. How to open a nightclub: a business plan with calculations

How to open a nightclub: 4 steps to opening from scratch, detailed financial calculations, necessary personnel, payback period for this business.

Capital investments: 15 million rubles
Payback period: 12-18 months.

Burning with an indefatigable desire to open your own business?

If you are a person who likes to take risks, is not afraid of difficulties, has a strong enough creative mind and has creativity to everything - such an idea how to open a nightclub just for you!

What should you pay attention to when opening a nightclub?

Since the opening of a nightclub requires considerable financial investments, and the possibility of failure is quite high, all the nuances should be calculated down to the smallest detail.

The primary tasks are market analysis and.

In the latter, the amount of investment, the payback period of investments, the planning of the distribution of finances, the choice of the direction of activity, taking into account the target audience and the general opening time, will be calculated.

As well as other issues, such as the choice of premises, recruitment, advertising, name and registration of the necessary documentation.

How to open a nightclub from scratch?

Interesting fact:
The subway car is considered the most unusual disco venue in the world. The Alexanderplatz metro stop in Germany is a favorite place for party-goers who love non-standard party solutions.

If you plan to open a nightclub from scratch, the amount of investment, of course, will be higher, because you will have to spend more on arranging the premises, advertising the club and attracting visitors.

In this area of ​​the market, competition is very high; opening an institution from scratch is a risky and complex business.

In order not to burn out and achieve a large number of visitors, you should think carefully about everything that can attract customers.

How to open a nightclub from scratch and attract the first visitors?

1. Introduce some innovations that competitors do not have.
2. Take care of financial convenience for regular visitors and for new customers.
   Also develop promotions, gifts and other surprises.
3. Provide the institution with high-quality and powerful equipment, especially regarding lighting and sound.
4. The interior also plays a big role in attracting visitors.

What is the name of the nightclub?

There are many options for how to call it, so submit some specific examples would not be appropriate.

The most important thing is to interest the name of as many potential visitors as possible.

And besides, to convey the slightest part of the style or direction (remember the "Blue Oyster" from the movie "Police Academy").

Visitors are attracted by interesting, original names, which are an extraordinary accent even in advertising.

People love originality and novelty.

We analyze the market for the successful opening of your nightclub

Before opening a nightclub, and indeed any institution in the business sector, you should study the market and the specifics of running this enterprise.

When deciding to open your own entertainment establishment, experts advise to decide on the main aspects:

What documents are needed to open?

No institution can exist without certain documents and licenses from various services.

Including mandatory permission from Rospotrebnadzor and an act on putting the facility into operation, which is signed by several government agencies.

In addition to the permission and registration of the club itself, important point will be - license, on sale alcoholic beverages which will require certain documents.

To obtain it, it is better to contact law firms, whose specialists will be able to quickly and correctly draw up everything, saving you from unnecessary hassle with documentation.

Choosing a nightclub venue

Build a new building or buy (rent) an old hall - the choice is yours.

In this matter, which option will be more profitable and successful is up to you.

The location of the club should be closest to the places where people related to the intended target audience spend most of their time.

The area of ​​the premises is on average about 3000 sq.m.

This question also takes into account the concept and additional services.

The construction of a new building will require additional documents and permits, besides considerable financial costs.

Less problematic will be the repair and decoration of an already finished building, which in our time has a very wide choice for rent for every taste.

We select personnel

Staff – The most important part of any business is the staff.

Properly selected staff can also attract up to 20% of regular visitors.

Oddly enough, but even now there are quite a few people who want to drink and “pour out their souls” to the bartender.

On average, the headquarters will consist of 25-50 people.

How to open a nightclub in a small town?

If you decide to open a nightclub in small town- You need to remember that the population is much smaller than in big cities, and therefore the client flow will be limited (not so many young people, and most of them, most likely, go to big cities to study or work).

Considering this, it is better to think over various entertainments (billiards, etc.), or rent a hall for special events in the form of additional services - so as not to lose the flow of customers, and with that the profit, which in this case will come during the day, which is very profitable .

How much does it cost to open a nightclub?

The amount of investment to start depends on where exactly you want to open a club.

For a small town, the answer to the question of how much it costs to open a nightclub will fluctuate at the level of 10-15 million rubles.

In large cities, the amount of investment will be much larger.

Since the business is very risky, banks do not always give loans to open a nightclub.

Because of this, you may have to take out a consumer loan that is more difficult to repay.

It is better to find investors who are interested in such a deal.

What will the costs be?

Tips on how to promote a nightclub are presented in the video:

Nightclub profitability and payback period

On average, subject to the successful promotion of the club, all investments pay off within 1-1.5 years, counting on the following income:

• Ticket sales - 5-7 million rubles / year;
• Sale of alcoholic beverages and snacks - 6-7 million rubles / year;
• Advertising of sponsors' products - 2-3 million rubles / year;

Having calculated the income, you can count on a profit of about 17 million rubles a year.

In large cities, both the amount of investment and the amount of income, of course, is much larger.

Night club opening- a profitable business, if you manage to organize everything in such a way as to attract the maximum number of visitors.

Opening such a business is painstaking, but the investment pays off quickly enough, and the profit, if successful, is very large.

If you are not afraid of large investments and wide competition, and are also confident in your success, you can open and develop your business in the way that you think is most profitable.

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The business plan considers the idea of ​​organizing a nightclub, where residents and guests could have a pleasant rest and spend their leisure time. When drawing up a business plan, fairly detailed marketing research and market analysis were carried out in order to identify competitors and find a niche for the nightclub being created.

This material help you compose and write nightclub business plan.

Hoho nightclub business plan

AT last years nightclubs have become very popular, offering customers dishes of various cuisines, alcoholic drinks, music programs and some other entertainment. Along with clubs in the evening, young people visit less expensive popular discos.

Against the backdrop of an ever-increasing number of people able to pay for their entertainment and the workload of existing vacation spots, it looks extraordinarily attractive to create a place that can satisfy customers.

Thus, the objectives of this business plan are:

• development and description of ways to create a night club organization, determination of its organizational and legal form,
• determination of the intended position of the nightclub in the market (market niche),
• a description of the services that the nightclub will provide to visitors,
• analysis of the feasibility of creating a nightclub in terms of profitability and profitability,
• choosing the best ways to solve the tasks set in the business plan,
• development of specific activities related to the implementation of the business plan.

This business plan provides for the creation of a company capable of operating effectively in an open field of activity for everyone, including competitors. The creation of such a company requires a competent choice of such a market niche where the company could build its long-term strategy by establishing a promising scheme for establishing business ties, pursuing an optimal pricing policy, taking care of encouraging and supporting its regular customers, expanding the range of its activities and, thereby, reducing risks.

Such a firm can be the HoHo nightclub, which offers its customers excellent cuisine and pleasant music.

Project goals:

• attracting investment funds to open a nightclub;
• justification economic efficiency nightclub opening;
• development of a phased plan for the creation and development of a nightclub.

The total cost of the project proposed by this business plan is *** rubles.

2. Description of the organization (night club) and services

• this project is being implemented "from scratch";
• location - Moscow;
• good transport accessibility;
• proximity to the metro (walking distance);
• work schedule: from Monday to Thursday and on Sunday - from 18:00 to 1:00; from Friday to Saturday - from 18:00 to 6:00;
• the value of the average check - *** rub.
• total area – *** sq.m.

Income items:

• entrance fee - *** rub.;
• dinner in a restaurant - *** rubles;
• ordering drinks at the bar - *** rubles;
• receipts from other services (reserve of tables, billiards, hookah) - *** rub.

• restaurant;
• dance disco;
• musical performance of popular artists and DJs.

The nightclub intends to provide visitors with additional services and services:

• billiards or American pool;
• bowling;
• various entertainment machines;
• hookah;
• reservation of tables;
• provision of rooms for private communication.

The club will have a high-quality cuisine, offering a small, but typical range of dishes. Also, customers will be able to use the services of the bar, which will be served a large number of soft drinks and cocktails, and alcoholic drinks will feature a variety of beers and wines. Stronger spirits in the bar will be sold at high prices, which will create demand among customers for light drinks.

Nightclub HoHo will hold discos, show programs, banquets and corporate parties. Guests will be provided with billiards, bowling, entertainment machines, banqueting hall and hookah hall.

As potential consumers of the services provided by the club, one can consider everyone aged 18 to 45 years old, who has an income of over $ 500 per month.

Nightclub HoHo will be located in the city center in a separate non-residential premises area of ​​800 sq.m. and approximately accommodate up to 300 people. The interior, namely, the walls will be made in the "modern" style for "life in a mega city", i.e., it will give the impression that the visitor is in the very center of the city. Due to neon lighting, the effect of 3D space will be created. There will be a 2nd floor and a vip box overlooking the center of the hall and the dance floor. The stage is right in front of the entrance, above the stage there is a place for a DJ.

3. Marketing plan

The purpose of marketing is to create conditions for the work of the company in which it can successfully perform its tasks.

The set of marketing activities included the following activities:

1. consumer research,
2. market opportunity analysis,
3. evaluation of the proposed service and development prospects,
4. analysis of the form of sale of services,
5. assessment used by the firm pricing methods,
6. study of measures to promote the service on the market,
7. study of competitors
8. choice of "niche" (the most favorable market segment).

The club's market opportunities are determined by the maximum number of customers and directly depends on the area of ​​the premises in which the club will be located, since it is necessary to limit the club's attendance to the maximum number of people that will maintain a comfortable environment. The exact number will be determined in the architectural plan.

When analyzing pricing, consider:

• cost of services;
• competitors' prices for similar services;
• the uniqueness of this service;
• the price determined by the demand for this service.

The pricing policy of the firm, therefore, must take into account the average gross costs and the prices of competitors.

To successfully promote these services on the market, it is necessary to apply sales promotion methods that create additional advantages for the club over competitors:

• the possibility of acquiring services by bank transfer, that is, the opportunity for firms to pay for the rest of their employees with maximum convenience for myself;
• discounts for regular customers (or additional services offered free of charge), organization of specialized parties.

4. Investment plan

The building of a shopping center is considered as a place for organizing a nightclub.

The location of the club is very good from the following positions:

• convenient access to the club,
• proximity to the city center,
• a large number of offices of large companies located nearby,
• Proximity to food sources for the bar and kitchen.

The proposed premises need to be renovated in accordance with the architectural plan. Repair cost up to $45,000, including equipment.

Fixed assets necessary for the organization of work - *** rub.

Equipment contributed to the authorized capital by the founders - *** rub.

5. Organizational plan

The creation of a night club involves the establishment of a limited liability company (hereinafter referred to as the Company) with a minimum authorized capital of *** rubles.

The founders of this company are: ***

Shares of founders in the authorized capital of the Company are distributed as follows: ***

In the process of implementing the presented project, it is planned to increase the authorized capital by contributing the following funds by the founders of the Company:

***, contributes the right to lease the premises provided to the Company for the operation of the club -

***, contributes funds - *** rub. and equipment for the club in the amount of *** rub.

*** contribute *** rubles. respectively.

Thus, after the implementation of the presented project, the authorized capital of the Company will be *** rubles.

supreme body The management of the Company is the General Meeting of Participants, which appoints the General Director, who manages and controls the activities of the Company.

Organizational management structure:

• The General Director manages the work of the club, resolves all financial issues related to permanent job club, and financial and organizational issues related to the use of part of the profits and directions for the development of the club are resolved jointly with the founders of the company.
• The accountant-calculator keeps accounts. accounting of the company, removes the cash register, prepares financial reports, pays salaries.
• Ch. the manager acts as the director during his absence. Organizes the work of all employees of the company, accepts applications from employees for the necessary components for the work of the club (from bartenders, cooks, cleaners). Issues orders to the purchasing department for the purchase of goods. Communicates with clients, i.e. negotiates if the client wants to become a member of the club. Accepts bookings for seat reservations. Carries out all the necessary contacts with clients that are not within the competence of a simple employee.

Staff structure:

• Employees in the halls are engaged in service.
• Bartenders prepare non-alcoholic cocktails and sell all drinks and products that are in the range of the bar. They accept money at the cash desk from employees in the halls and waiters. Submit applications. acquisition manager a certain amount goods from the assortment of the bar that are running out. Wash glasses in the dishwasher.
• Waiters take orders from customers, transfer them to chefs and bartenders for execution and ensure timely delivery of the order to the client. They clean the tables, change the ashtrays in the dining room. They count customers, monitor the correctness of calculations, transfer money to the cashier to bartenders.
• Chefs submit applications in accordance with the menu Ch. manager, during work they accept requests from waiters and fulfill them.
• The cleaners clean all the halls of the club, take out dirty dishes and change ashtrays in the gaming halls. Carry out constant cleaning of toilet facilities, submit applications for the necessary accessories for the premises of Ch. manager.
• The cloakroom attendant receives and issues outerwear clients.
• The security provides clients with access to the club and face control. Restricts entry to the club at full capacity. Solves issues that arise in case of incorrect behavior of clients and their exclusion from the club in the future.
• The purchasing department receives applications from Ch. manager and makes purchases at the specified prices in previously determined places of supply.

Because club working hours from 12.00 to 03.00, i.е. is 15 hours a day, it is necessary to establish a two-shift work schedule for staff. All employees who work directly with customers must be neat and tidy. Management staff and accountant come to work every day. High qualification requirements are imposed on chefs, ch. manager, accountant, security and delivery service. Upon hiring, an employee passes probation, after which all employees, through anonymous questionnaires, express their opinion on the advisability of hiring this candidate.

The principles of wages.

All employees are paid a minimum wage, depending on the position held and a percentage of the profits received by the club. The percentage is determined depending on the work performed and qualifications. It is necessary to consider the possibility of bringing employees home at night after work.

The following permits and licenses are required to operate the club.

Permissions:

• State fire supervision (training of 1 employee - *** rubles).
• State Sanitary and Epidemiological Supervision.
• conclusion on the project - *** rub.
• permission to open - ***rub.
• certificate for obtaining a license - *** rub.
• medical documents for employees - ***rub/person.
• production and sale of public catering products ***rub.
• retail sales of alcoholic beverages and beer ***rub.
• retail sale of tobacco products *** rub.

To minimize taxation, it makes sense to hire disabled employees, which gives benefits on income taxes, VAT, property taxes, etc.

6. Financial plan

This section deals with the financial support of the club and the most effective use available Money based on an assessment of current financial information and forecasts for subsequent periods and provides answers to the following questions:

1. How much money is needed to implement the proposed project?
2. Where can I get the necessary funds and in what form?
3. When can we expect a return on invested funds and investors receiving income?

The payback period of investments is 1.5 years.

Founders will be able to receive a return of 100% per annum on invested funds during the second year of operation.

7. Risk analysis

The risk of no sales. Its probability is small and sales volumes depend on the correct marketing policy of the company. The work of the club becomes profitable after overcoming 7% of the capacity utilization.

If you want to learn how to open a nightclub from scratch and start your own business in this way, you will have a lot of interesting troubles - starting with choosing the format of the establishment and ending with the development of unique offers, "chips" of your company. Another plus of such an undertaking is that you can even open a nightclub, and if you choose a site in a metropolis, nothing prevents you from identifying the target audience of the institution.

Where to find funds

It is very difficult to say with confidence how much it costs to open a club and how quickly it will pay off: it all depends on the contingent and the success of the institution, as well as on the scale and courage of the initial idea.

Even if you open a small dance floor, you will have to invest at least 4.5 million rubles: you will spend about 2.4 million on (acoustic system, light show system, furniture, interior items), about 1.9 million more will go on daily expenses (maintenance of the bar and restaurant, free drinks as a gift for those who bought a ticket). If the club is successful with a wide audience, the business could pay off in as little as a year, but it would be reasonable to count on longer periods.

If the scale of your undertaking is at least slightly different from the usual dance floor, you will have to invest 10-15 million rubles in the business.

The institution will be profitable if in the area or locality there are at least 10,000 young people aged 16-35. But where to get big money to open and promote the club? Sign agreements with sponsors, especially with suppliers of tobacco products and alcohol: you can be provided with 600 thousand rubles to organize one party.

Club types

At the moment, all nightclubs are conditionally divided into three types: closed, democratic and thematic. So, how to open a club depending on the format of your undertaking?

Closed clubs

These are elite establishments that pay off the fastest, but opening and promoting such clubs will require the most effort. Closed areas are focused on golden youth, so usually the owner of such a club receives revenue not from ticket sales, but from the sale of drinks and snacks: a non-alcoholic cocktail here can cost 500 rubles, an alcoholic one - from 2500. Is it profitable? More than! However, interest in such establishments quickly disappears - in two years you will have to open a club in a new place.

Get ready for the fact that you will always have to keep the brand: invite the best artists, provide guests with a rich bar assortment and introduce the strictest face control - this will encourage customers to enter the premises at any cost.

Democratic clubs

The main audience of such sites were, are and will be teenagers and students: the target audience is people aged 16 to 25 years. Accordingly, most of them will not be able to pay much for tickets and drinks: you can charge 100-150 rubles for entrance, 90-200 rubles for drinks. The organizers of such clubs take quantity, not quality: turn on the music louder, take care of a catchy campaign - and in one evening you can earn up to 100,000 rubles. By the way, you can ask for a significant price for an entrance ticket (1000-2000 rubles), and then sell drinks to everyone in any quantity.

Thematic clubs

Do you want to attract more regular customers, and not focus on one-time visitors? Great idea! However, before opening a nightclub from scratch, you should decide what to give preference to: one particular musical direction or a certain category of citizens.

You can create a rock or pop club, or you can position your institution, for example, as a platform for people of non-traditional sexual orientation. Oddly enough, almost half of the visitors to such a club are party-goers who do not belong to minorities: they just like the atmosphere of emancipation.

If your gay club is successful, it can bring in up to 60 million rubles a year, but getting into such a business is difficult: you need to have significant connections. But opening the doors of a thematic institution is much easier. However, this is not the best option for a small town - the audience will be small anyway, should it be further limited?

Room options

A spacious and stylishly designed room is exactly the component that will make your business successful: a nightclub should be located on an area of ​​​​at least 500 m 2, of which 250 m 2 will be occupied by the main dance floor. In no case should you organize such establishments on the first floors of residential buildings! Even if you manage to formalize the site, the doors of your club will be closed as soon as complaints from residents arrive.

If you are planning to open a business outside of Moscow or St. Petersburg, try renting empty premises of cultural centers and cinemas: in large cities, such buildings are mostly occupied. A great option is to rent or buy a separate building. But pay attention: the height of the ceilings must be at least 4 meters - you have to hang sound and lighting equipment.

Staff

Let's say you have decided how much it costs to open a nightclub, purchasing the necessary equipment and starting repairs to your liking. But do not forget that you will still have to pay salaries to employees. Even in the simplest club should work:

Ten employees will have to pay at least 200,000 rubles a month. But it is worth considering that most of the workers will work in shifts: first of all, these are waiters, bartenders and cloakroom attendants. As for the guards, they must be really strong people who can calm down any violent guest, so it’s better to immediately contact the agency and hire real professionals. People don't want to go to a club where they can't feel safe.

Main dangers

Considering how much it costs to open a nightclub and how much effort will have to be invested in finalizing every little thing, losing customers and profits would be especially disappointing. Most often, the following factors lead to the failure of start-up entrepreneurs.

Incorrectly formatted documents

If you do not have notarized papers confirming that the construction or re-equipment of the premises was carried out in accordance with all the rules, the success of the club will be short-lived. Also required: the conclusion of the SES, medical books employees, an agreement with a garbage collection company, permission to sell tobacco and alcohol, as well as any other goods.

Addict Visitors

Drug trafficking requires special control by the administration. If the higher authorities suspect that one of your clients is involved in the sale of illegal substances, one day people with weapons and in camouflage clothes will burst into your place. One such action will be enough for people to stop being interested in the club, and you will fall under criminal liability.

Entertainment venues are very popular today. Especially among young people. As a result, our ready-made nightclub business plan will be very popular among the young population of the city.

To begin with, we need to develop a business plan for a nightclub in a small town. Its location is planned in a small town with a population of only 300 thousand people. The reason why we decided to open a club is the increase in the income of the population, in connection with which, the demand for entertainment facilities is increasing.

In order to open your own nightclub, you will need to have about 4 million 200 thousand rubles on hand. Of this amount, the owner can contribute only 1 million from personal funds. We plan to take the missing amount - 3 million 200 thousand from a banking institution.

By economic indicators using the example of a ready-made business plan for a nightclub, it became known that the annual net profit will be 2 million 776 thousand 780. If we adhere to these data, then the full payback of our business will occur no earlier than one and a half years after the opening of the business.

Expenses

We can consider the amount of costs on a sample nightclub business plan with calculations:

1. Holding construction works in the premises and the development of a design project for the club - 1 million 500 thousand rubles.
2. Preparing everyone required documents for opening and registering a business - 300 thousand rubles.
3. Purchase of equipment for the hall - 600 thousand rubles.
4. Furniture for visitors and staff of the institution - 450 thousand rubles.
5. Payment for the lease of premises for a period of six months - 250 thousand rubles.
6. Purchase of food - 400 thousand rubles.
7. Technical equipment - 100 thousand rubles.
8. Funds for staff development - 50 thousand rubles.
9. Unforeseen expenses in the course of work - 200 thousand rubles.

Thus, for all this we need 4 million 200 thousand.

Choosing a taxation system

An example of a business plan for a nightclub, considers simplified taxation as a taxation system - USN, the amount of tax payment will be 15% of the organization's revenue. We register our activities as a "Limited Liability Company". The founders will be two people.

In the process of registering a business, we need to write an application, and it will definitely need to indicate the OKVED code. In our case, two of them can come up at once - 55.40 “bar activity” and 55.25 “retail sale of alcoholic beverages”.

List of required documents

The business plan of the nightclub is gradually carrying out activities to implement the conceived and developed project:

1. Our business has gone through the registration process of "LLC".
2. The premises we have chosen for the club meet all the established norms of the regulatory authorities. The total area of ​​the premises is 510 square meters and signed a long-term lease for a period of 5 years.
3. We signed a contract with a construction organization to carry out the work, and the purchase of the necessary equipment began.

The business plan for opening a nightclub with calculations suggests that the list of services provided will include:

• dance programs.
• Holding parties on various topics.
• Holding various celebrations.
• Visitors will also be able to book tables.
• Do shopping at the bar.
• Order ready meals from our kitchen.
• Stay in the VIP area of ​​the club.

Especially for visitors, we will develop a menu that will include not only alcoholic drinks, but also hot dishes and various cold snacks.

We will sell alcoholic beverages. To do this, we will acquire a license, which will allow us to sell them on sale.

We plan to make visiting the club paid. The entrance fee to the club from Friday to Sunday will be 200 rubles per person. In total, the club can simultaneously accommodate 180 people.

The staff of our organization is planned to have a DJ, a photographer, as well as dance groups.

Marketing plan

According to the data included in the business plan of the night club, it will be located in the city center. The main target audience are persons from 18 to 35 years old. Not far from us is a campus, so most of the visitors are students. The popularity of our club will also be affected by the fact that there are entertainment centers. Which have a large daily patency.

On average, the cost of staying for one person will cost 700 rubles, in connection with this, we cannot consider the institution an elite one, because of its low cost for customers. We will receive the main amount of revenue on the weekend.