Open your development center. How to open your own kids club? How to fill the entertainment center

How to open a kids club: business description + registration features + room requirements + equipment + economic indicators+ 5 risks.

Capital investment: 420,000 rubles
Payback period: 4-5 months
Profitability 23%

In modern times, many parents pay a lot of attention to the development and preschool education of their children.

Some of them have long since given up attending state kindergartens and preferred early development centers and children's clubs to them.

Previously, not everyone could use their services, but due to the fact that the number of such establishments began to constantly increase, they became more accessible and even more in demand.

For this reason, for many entrepreneurs it is topical issue About, how to open a kids club And what you need to do.

Let's consider the main nuances associated with starting such a business, and they are.

The relevance of opening a children's club

First, let's figure out how a kids' club differs from kindergartens and other private development institutions, and also analyze its need.

The most popular option among parents is government Kindergarten where children are under constant supervision.

There they play, eat, sleep.

Most often, the groups are overcrowded, as a result of which the educational material is less well absorbed.

When registering, you must indicate the correct OKVED code.

In our case, it can be:

• 85.11 Preschool education
• 85.12 Primary general education
• 85.41 Additional education for children and adults.

Because OKVED codes change periodically, they must be selected exactly during the registration of the business.

If in doubt, it is best to consult a specialist.

As for the licensing of activities, the situation is as follows:

• When opening an educational institution, after the graduation of which the issuance of a certificate or certificate is envisaged, it is necessary to obtain a license.
• If the name of the enterprise will appear the words "training" or "educational", it is also necessary to obtain a license.

Thus, if there is a desire to open a children's club, then you do not need to obtain a license.

But then the accepted teachers must be listed with him as an administrator or nanny.

Otherwise, you will need to contact the education committee to obtain permission.

To obtain a license, you must submit the following documents:

• statement;
• certificate of registration of a legal entity (in our case, an LLC is suitable);
• company charter;
• a document confirming the ownership or lease of the premises;
• permissions fire service and SES;
• information about educational and training programs;
• information about the teaching staff of the club.

As for the choice of the taxation system, we recommend using the simplified one - STS.

Among the main advantages of the simplified tax system are:

• ease of maintenance accounting and reporting.

Search for premises and its arrangement

When deciding to open a kids club essential has a choice of premises and its design.

For these purposes, many use private apartments, which is a gross violation.

So, when looking for a room, you need to pay attention to the following points:

• convenient location, but it doesn't have to be the city center.

  Parents are primarily looking for children's clubs near their home, so sleeping areas “free” from such business are also suitable;

  the premises itself should not be residential.

  For these purposes, detached buildings or a converted first floor with good sound insulation and a separate entrance are suitable;

• to accommodate and work with several groups of children, you will need an area of ​​at least 70 sq. m .;
• ceiling height not less than 3 meters;
• For safety reasons, sockets and switches should be located at a height of 1.8 m.

As for the arrangement of the premises for a kids club, it should include:

• rooms for training and games;
• reception room;
• locker room;
• bathroom;
• staff room.

As for the design, then, of course, you need to do quality repair- if necessary, change the windows, glue the wallpaper or paint the walls, put new plumbing in the bathroom.

Kids club equipment

For the arrangement of the premises, it is necessary to purchase the following equipment:

Equipment	Cost, rub.
Total:	RUB 243,000
Training area
Tables	30 000
Chairs	12 000
Poufs	6 000
Racks	10 000
Notebook	15 000
Screen and projector	40 000
Developing material and literature	20 000
Carpets	5 000
Decor	3 000
Reception and dressing room
Waiting sofa	12 000
Rack	9 000
Hangers	5 000
Administrator's office
Table and chairs	15 000
Rack	3 000
Notebook	15 000
Staff room
Tables and chairs	15 000
Leisure sofa	7 000
Electric kettle	3 000
Bathroom
Plumbing installation	18 000

If sports and dancing classes are to be held in the children's club, basic sports equipment will be needed.

This is an additional 35-45 thousand rubles.

Recruitment of teaching staff

Even purchasing the most expensive equipment and making the most stylish renovation The effort that went into starting your own kids club won't pay off without qualified staff.

First of all, this will require hiring teachers.

Depending on the chosen courses and classes, you need to select teachers.

These should be people with pedagogical or psychological education.

Before opening a children's club, it is better to entrust the work of hiring personnel to specialists from HR companies.

In addition to teachers, you may need nannies, a manager, an accountant and a cleaning lady.

As for wages, often in children's clubs teachers receive piecework wages - for example, this can be 0.5 of the cost of classes.

Therefore, they are interested in attracting parents and their children.

But at first, you can pay the salary familiar to many, since you can immediately calculate the item of expenditure on payroll.

The approximate staff of the kids club will look like this:

The responsibilities of the manager can be assumed by the business owner himself, this will significantly save money on the payment of salaries to staff, and will help to better control the process.

Attraction of clients

Not a single business can do without advertising, because there is no other way to find clients.

In our case, the more children attend the kids club, the faster the investment will pay off.

The following marketing tools are suitable for promotion:

If even schoolchildren can cope with the second, then the first will have to be addressed to specialists.

This should not be neglected, because the site will be the face of your establishment.

There it is necessary to place contact information, a list of courses, and also give the opportunity to sign up for trial classes online.

Placement of a bright signboard and decoration of the entrance

Already during the preparation for the opening, this will allow others to notice that a children's club has appeared in their area.

Distribution of leaflets

This can be done near playgrounds and kindergartens, c.

Another option that you can use is a festive opening with a raffle gift.

As an example, you can play educational toys or even some free activities.

How much does it cost to open a kids club?

As for capital investments for starting a business, they include the following expenses:

In addition to the fact that you need expenses to open a kids club, you also need regular expenses:

Income forecast and business payback period calculation

"If a person achieves success, it is not thanks to anyone else, but in spite of everyone."
Edgar Howe

In the question of how to open a children's club, it is necessary to think about the profitability and payback of the business.

And for this, first of all, work is being done on the following indicators:

• work schedule: 12.00-18.00.
• duration of classes - 1 hour
• the cost of one hour of classes is 250-300 rubles.
• number of rooms - 2
• number of people in groups 9 people
• predicted occupancy rate - 70% (5-6 people).

Thus, there is an opportunity to receive 15,000 rubles a day, and 450,000 rubles a month.

Please note that these are average indicators, perhaps in the first weeks of work after the opening of the children's club there will be "windows", and the number of children will be only 50-60% of the occupancy rate of the groups.

The video shows an example of setting up a children's club:

Risks that may arise when starting a business

Finally, I would like to talk about the risks and problems that may arise for those who want to open their own children's club:

Wrong location

To avoid this, you need to contact a realtor, who will be able to determine the passability of the place, which will further help in the attendance of the children's club, and, consequently, the profitability of the business.

Lack of staff

Even at the stage of repair and decoration of the premises, it is necessary to contact specialists who can select personnel.

This will be immediately clear from the low attendance and low occupancy of the groups.

In this case, you need to hire a trusted PR agent or contact an advertising company that can correctly apply marketing tools.

Changes in legislation

Perhaps, soon all such establishments, even without identifying words and phrases in the name, will be included in the list of licensed activities,

Accidents with children

No one is safe from the fact that during the lesson someone may feel bad, or someone will fall during the games.

Therefore, it is necessary to constantly instruct all personnel in the provision of first aid.

And it is also worth providing the maximum safe conditions stay for young visitors.

So in the question, how to open a kids club most important points are the selection of competent personnel, from the work with which parents will see the result, and an effective advertising campaign.

Only in this case, children will be brought to you, which will allow you to receive income from the business.

We also recommend that you develop your own training programs, and send teachers to refresher courses so that they are always up to date. modern trends, which is especially important now, because something new is constantly appearing.

And by the way, many advanced mothers are watching this, and they will be happy if they study with their children in the club according to new methods.

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Opening an entertainment facility for children is a very promising business idea. Question about children's leisure is acute not only in big cities, but also in small settlements of our country.

In a previous publication, we talked about how, in today's article, I want to discuss the issue of how to open a children's playroom. How profitable is this idea of ​​earning money and how much does it cost to open a children's playroom?

To begin with, it is worth defining the concept of "children's playroom". What it is?

A playroom for children is a specially equipped room where parents can leave their child to play on certain time under the supervision of adults. As a rule, these establishments are very popular in shopping centers. While adults are shopping, children can have fun in the children's playroom. Agree, this is quite a profitable and promising investment of money. The demand for the service will not fade away even during the crisis, and special costs the project will not be required.

Business benefits

• High demand. The babysitting service is very relevant and in demand in modern world... Parents do not always have someone to leave their child with, so the children's playroom is excellent and cheap alternative a private nanny.
• Fast payback. This view business does not require relatively large financial investments and is quickly repayable. This significant plus makes this area activities that are in demand and competitive enough.
• Low financial costs. Naturally, you won't be able to open the game room from scratch, you need start-up capital to start a business, but still the costs pay off quickly.

Cons of business

• Work with children. This area of ​​business is quite specific and not suitable for everyone. If you are planning to open a playroom, then you must remember about the responsibility for the safety of young visitors.
• Competition. As noted above, high demand generates solid competition. Therefore, it will be quite difficult for a beginner at the initial stage, but by competently approaching the implementation of a business idea, it is really possible to overcome all obstacles.

Business plan for a children's playroom

A well-written business plan will help you in short time recoup all business costs and get a solid profit.

The main stages of a business plan:

1. Choosing an idea. Determining the profitability of the project. Analysis of competition, demand for a service;
2. Organizational issues (business registration, purchase of equipment, rental of premises, recruitment);
3. Financial section (detailed calculation of costs for the implementation of a business project);
4. Advertising concept and promotion of the project;
5. Business profit.

Business registration

Before starting your business, you should register your type of activity legally.

Required documents for opening a children's playroom:

• To begin with, you should choose a substantive form of activity. You can register as an individual entrepreneur or establish a legal entity, for example, LLC;
• Definition of OKVED codes - activities for the organization of recreation and entertainment;
• After that, you need to register with the pension fund;
• Conclude a lease agreement for the premises. It should be borne in mind that the premises must comply with the standards of Rospotrebnadzor and fire safety;
• Your staff must have medical books;
• Obtaining permits for activities from the sanitary and epidemiological service.

An experienced lawyer will help you to collect the entire package of documents required for registration, thereby saving you a lot of time.

Premises for rent

Before opening a playroom for children, you should choose a suitable space. It is most profitable to open such an institution in crowded places, as an option - these are cinemas, shopping centers, restaurants. Focus on the needs of people. For example, in a shopping center, the popularity of a children's playroom will be quite large. Parents are uncomfortable buying things and keeping an eye on the child, and the baby is likely to prefer entertainment over boring shopping trips.

Square

As for the size of the playroom area, this nuance depends on your financial capabilities. It should be noted that the lease of space in the shopping center is quite high, but despite this, the opening of a children's playroom is promising idea business. The minimum area of ​​the playroom for children is from 30 sq. m. This room can simultaneously accommodate up to 20 children. If you are planning to open a game room with attractions, machines, then it is worth renting an area of ​​at least 150-200 squares.

Equipment for a children's entertainment center

Particular attention should be paid to the purchase of equipment for the game room. This part of the cost will be the largest. But do not skimp on this, equipment for children must first of all be safe. In addition, you should only purchase certified toys that do not cause allergic reactions in children.

Minimum equipment for a children's playroom:

• Labyrinth - minimum size 20-30 meters;
• Inflatable trampolines are necessarily equipped with safety fences;
• Soft toys, cars, dolls, constructor;
• Slot machines, consoles;
• Board games, drawing sets;
• Tables, chairs, sofa, for comfortable work of employees and rest of parents;
• Lockers. In the children's room, you need to take off your shoes or put on replaceable shoes, so it is necessary to equip lockers for the safety of personal belongings.

Staff

Employees who will look after children must be educated and decent. It is advisable that the nanny has a medical or Teacher Education... In addition, it is very important to find a common language with young visitors, it is enough just to listen to children and love to play with them, and they will repay you in kind.

Employees of the children's playroom must have a medical record and undergo regular medical examinations.

Remember that the safety of children depends on the attentiveness of the employee, so do not hire anyone.

Organization and working hours of the children's entertainment room

For a comfortable stay and entertainment of children in the recreation room, it is necessary to develop rules of conduct and visiting such an institution.

Schedule. As a rule, children's entertainment centers start their work from 8-9 in the morning and end around 21:00. Especially a large influx of people on weekends and holidays, so children's entertainment centers are open during this period.

Visit time. As a rule, the time for visiting the entertainment center is limited, you can determine how long a child can be in your institution.

Safety and health. If parents bring an unhealthy child to the playroom, you have the right to refuse such a visitor, because there are risks of illness with other children.

Promotions and discounts. On weekdays, especially in the morning, there are much fewer visitors in the children's entertainment room. Therefore, at such hours, you can attract customers by organizing promotions and discounts. Thus, you will remain in the black and not lose your earnings.

Advertising

Now you know how to open a children's playroom. It's time to talk about an equally important issue - attracting customers to the institution.

A bright sign will help you attract customers. If you rent a place in a shopping center, then you should hang bright signs, posters about the location of the children's playroom, so that visitors can easily find you.

Now, when more and more parents are realizing the importance of early development and education of children, opening a children's center can be a very profitable business project. So what should be taken into account if you seriously asked the question: "How to open a children's development center?"

Step one. We develop a concept

First of all, decide who and how you will develop. Set an age range, think over a work schedule, select appropriate programs and methods. You also need to decide whether you will have groups of short-term or long-term stay of children, draw up a schedule of classes, decide on additional services.

Currently, there are many proven educational and developmental concepts. Each of them has its pros and cons, admirers and opponents. You can choose one program or create your own development concept, which will include individual elements and installation of different techniques.

Step two. Preparing documents

Before opening a children's center, it will need to be registered and formalized. First you need:

• - from the Law "On Education" it follows that individual entrepreneurs have the right to engage in teaching activities on the same grounds as legal entities. You can start work from the moment of state registration.
• To decide on, as a rule, this is 85.32 - childcare and childcare, 92.51 - organization of club-type institutions, 93.05 - personal services.
• Open a bank account.
• Register with the tax authorities.
• Choosing a taxation system is the most reasonable option for the simplified taxation system (simplified taxation system). She demands minimum costs for accounting.
• If required, conclude contracts with third-party organizations for various services: removal of solid waste, disinfecting work, disposal of energy-saving and fluorescent lamps, etc.

Please note that if you plan to provide educational services, you will definitely need to obtain a special license. To complete it, you need to collect and submit to the education department or committee a whole package of documents:

• Lease of premises or ownership.
• Conclusion of the Sanitary and Epidemiological Supervision.
• Conclusion of the State Fire Inspection.
• Certificate confirming tax registration.
• Charter.
• Educational program.
• Confirmation of availability teaching materials, methodical literature.
• Data on teachers and educators, the number of children.

Due to the fact that the process of obtaining an educational license is long and difficult, at the initial stage of a business it is better to limit oneself to the opening of a development center.

Step three. Find a room

There are certain requirements for the premises in which it is planned to open a children's center. First of all, it must be highlighted in independent unit- it can be a detached building or an apartment in multi-storey building formatted as non-residential premises... It is desirable to have two exits - the main one and the fire one. Must be installed fire alarm, it can only be installed by companies with the appropriate license.

When preparing the premises, it is necessary to be guided by the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009 and observe the following rules:

• The height from floor to ceiling must be at least 3 meters;
• The premises should have: a place for undressing with lockers or hangers, a room for studies and games, a toilet;
• Walls must be smooth and withstand wet cleaning, for finishing ceilings it is recommended to use whitewash or water-based paint, the floors must have a non-slip coating without cracks and defects;
• The room must be maintained at a constant temperature regime without sudden temperature fluctuations. Optimal value- 19-21 °;
• Sockets and switches must be located at a height of at least 1.8 m.

It is only necessary to obtain permits and approvals from Rospotrebnadzor if you will be engaged in educational activities. In all other cases, it is enough to simply notify the officials about the start of work.

When the premises are ready, we order furniture, purchase toys, tutorials, expendable materials for classes, sport equipment... It is better not to skimp on quality and buy goods from reputable and well-established companies.

Step four. We invite specialists

Your income and the fate of your business will depend on how literate, professional and child-loving your caregivers are. Pay attention to the education of applicants, do not be lazy to check their recommendations. Attend their classes regularly. Track the reactions of children and parents.

In addition to educators, you will also need: an administrator, a caretaker, a cleaner, a security guard. If you plan to provide additional services, you will need to look for a qualified psychologist or speech therapist. Are you planning to create long-term stay groups for children? Urgently seek medical worker.

Please note that, depending on OKVED, the requirements for employees' personal medical book... But in order to avoid conflicts and misunderstandings, it is better to insure yourself and undergo regular medical examinations.

Step five. We attract clients

• Advertising in transport.
• Banners and streamers in the streets.
• Distribution of leaflets and business cards.
• Own site.

Or unusual:

• Weekly performances at the playgrounds of the nearest houses.
• Conducting a lottery or competition.
• Viral advertising.
• Chatting on local parenting forums.

Before starting an advertising campaign, be sure to decide on a budget. Focus primarily on the residents of the area in which you are opening your children's development center. If possible, arrange a bright and unusual discovery.

Step six. We develop business

Consider how you can further increase the attractiveness of your center and get the most out of it. You can create a club for parents or a fitness section for mothers with children on the basis of the center, open a children's Entertainment Center or a special baby cafe, hold exhibitions or organize various master classes.

In any case, at the very beginning you should imagine where you would like to move and how to develop. And it doesn't really matter whether you limit yourself to one studio, open several branches, or decide to completely change the concept - you must have a plan for how to do it.

Few numbers

So, let's look at the financial component of a business project to open a children's development center. Calculations are given for the following data: non-residential premises on the ground floor apartment building with total area 80-100 square meters... The calculations used the average prices for the country. They can differ in each specific region, which will affect the final profitability and payback period.

One-time expenses:

Monthly expenses:

Monthly income:

The approximate payback period for the children's development center will be 2-2.5 years.

Of course, working with children is difficult. But believe me, genuine delight, burning eyes and words of gratitude from your pupils will fully pay off all the worries and worries associated with the opening of a children's development center.

The attractiveness of this type of business is due to several objective reasons: while visiting the shopping center, it will be convenient for parents to leave their kids under supervision, and calmly continue shopping themselves. The second reason is an elementary shortage preschool institutions in the country. On this moment the idea of ​​opening a children's playroom is relevant and the right approach will become very profitable for the entrepreneur.

Market analysis and competitiveness

A high-quality business plan will help to make this business effective and not waste money. It is impossible to call the opening of a children's playground a highly profitable business: it will not pay off in a couple of months, but it will become an excellent business for the future. In addition, such an enterprise is stable, because the outflow of visitors is possible only in the summer, when children and their parents spend time outdoors.

So, it is important to clarify the following aspects:

1. Appropriate place. Especially important for entrepreneurs living in small town... It is necessary to select a site with the largest number potential consumers of this entertainment.
2. Age group. Clearly define the least developed segment and focus on it. This will significantly reduce the influence of competitors on your entertainment center.
3. Availability of other playrooms nearby. Perfect option- this is their absence in the area. If such rooms are available, then they must be visited. Purpose: to find out the marketing component, pricing policy as well as the target audience of the competitor.

Important! You can get more information about other sites by visiting one of them and asking its employees. This will allow to determine the popularity of the center, its workload (how long the child stays there) and various shortcomings in organizational matters.

Word of mouth experience is recommended. It is enough to place an ad in social network with reference to locality and monitor the number of reviews received. There are calls and responses to advertising - business is relevant. Otherwise, the market is already oversaturated with such proposals, and the project will not pay off.

The profitability of a children's entertainment room

Before opening such an enterprise, you should draw up a business plan for a playroom for children with calculations: start-up capital, possible risks and probable future profits. As an example, we can take an entertainment room with an area of ​​30 m 2, which can accommodate about 20 children. The organization of such an entertainment center will require about 300 thousand rubles... Costs include:

• purchase of equipment - 180-200 thousand rubles;
• salaries to employees - from 50 thousand;
• rent payment - 30-40 thousand;
• opening an individual entrepreneur or registering a company - from 15 thousand.

Proper planning and a good location for such a room will play a key role in the development of a business. Preference should be given to places with a large crowd of people: a shopping center, a cinema, a hypermarket, as well as various institutions. In some cases, even a residential area can be good in terms of location and bring tangible profits. For example, if there is no such entertainment in the area.

Activity registration

Unlike a kindergarten or a development center, an entrepreneur does not need approval from government agencies and obtain a special license. This type of activity can be legalized in this way:

1. Register as an individual entrepreneur or LLC. The first one is more profitable in this regard: less tax and easier registration process.
2. Get the OKVED code. In this case, "Other activities for the organization of recreation and entertainment" under No. 92.7 will do.
3. Register with extra-budgetary funds, including Pension Fund.
4. Equip the premises in accordance with the requirements of the State Fire Inspection and Rospotrebnadzor.
5. Buy cash machine or use a strict reporting form.

The same rule applies to the opening of a children's cafe with a playroom, for example. However, then additional documents will be required. There are no official requirements for the conditions for organizing such rooms, and the supervisory authorities will be guided by standard regulatory documents... There are a few important rules regarding the creation of children's playrooms:

• the site must have lighting and ventilation;
• the room should be wet cleaned regularly;
• employees are required to have medical records;
• there should be no children with symptoms of acute respiratory infections, acute respiratory viral infections, etc. on the territory of the complex.

A completely finished and functioning entertainment center will bring a good profit to its owner. The main thing is to draw up a business plan, draw up the documentation that is required by law, and have the start-up capital. A well-designed project will allow you to successfully develop your business in the field of the children's entertainment industry. As a sample, you can take a competitive platform that has a good return on activity.

Equipment purchase

It is important to properly organize the purchase of components for the operation of an entertaining children's room. The process of installing standard complexes can take about a week or two. If we are talking about individual project from scratch - about a month. The target audience is children, which means that the equipment must be safe. The best option is a professional manufacturing company. It is not recommended to save money by buying handicraft samples. It is better to choose a manufacturer according to the following criteria:

1. Availability of all certificates for manufactured products.
2. The site of the manufacturer's store with a catalog of offered copies.
3. Famousness of the manufacturer in this market segment.

Advice! For greater safety, as well as to control the work of staff and the behavior of visitors, it is recommended to equip children's entertainment areas with video surveillance systems.

Choosing the right place

Location is one of the most important points, therefore, when developing a business plan for a children's playroom, this must be taken into account. The profitability of this business will depend on the correct location. It is recommended to pay attention to 2 options:

1. Shopping center. Everything is simple here: a large flow of people in a short period of time. Parents will happily leave their children to have fun, calmly continuing the journey through shopping center... The owners of the shopping center are well aware of this and provide free space for entrepreneurs who want to open a playroom for children. The lease can be negotiated on individual terms. Usually this is 10-20% of the profit of the playground.
2. Sleeping area of ​​the city. A densely populated neighborhood in a metropolis with all its traffic jams and traffic is extremely inconvenient for residents who want to leave their children in a shopping center while shopping. Playground open next to residential building, school or kindergarten, will be a good decision for individual entrepreneurs.

1. The area of ​​the room is at least 30 square meters. This will accommodate about 20 children at once.
2. The room should be spacious, bright, with cosmetic repairs and a ventilation system.
3. Place children in the shopping center playgrounds need at the entrance. This will immediately attract the attention of parents and make them want to leave their child there.
4. In a residential area the best option will become the first floor of the house.
5. It is better if there are toilets next to the rooms.

When choosing a room for rent, you should be guided by your own financial capabilities. How larger area- the higher the payment. If the start-up capital is small, it is better to start with an area of ​​20-30 square meters.

Benefits of a children's playroom

When composing a business project on an entertainment topic, you need to take into account the main factors described above. This will help you save money and avoid a lot of mistakes at the initial stage of opening. The advantages of such a business include:

1. Stability and payback. This type of activity works for the future. The demand for entertainment rooms remains strong and growing. This is due to the growing employment among the population, especially in megacities.
2. Fast start. Promotion will not require significant financial investments. The procurement and installation of site equipment can be outsourced to professional companies.
3. Lack of documentary red tape. To open such a center, you do not need a special permit, as well as a license to operate. It is enough to register yourself as an individual entrepreneur or LLC.
4. Significant demand. Many parents will only be happy with this service. It is completely inexpensive and safe. A good alternative to babysitting or kindergarten.

Summing up, it can be noted: to conduct business in children's entertainment rooms, it is enough to conduct a market analysis. You cannot do without a well-thought-out business plan, which will indicate the necessary financial investments, as well as all kinds of risks. Good choice premises will have a positive effect on the profitability of the business, and a high-quality advertising campaign will speed up the promotion process. All that remains is to purchase equipment and hire effective personnel.