Pleasure for rent. Toy rental is a new line of business

Maria Popova is an economist by education. After receiving her diploma, she managed to work for 5 years in her specialty - in a bank. Then Maria had her first child, and after some time, twins. It was then that the girl's family learned about the existence of Galina Voronina's toy rental and became its regular customer. As a result, they became close friends. And then the business passed to Maria "by inheritance".

Foster business for a mother of many children

So, Galina Voronina brought the idea to Moscow. In 2012, she, finding herself here with a child and not finding anything like it, opened a toy rental. At that time, he was the very first in Moscow. But in 2015, a tragedy struck in Galina's family. The owner of the rental had to return to her native Tomsk and leave the business to Maria Popova.

Maria Popova: “Why did I take on this particular business? Firstly, initially I myself was a client of the rental and I felt for myself how great an idea this was. You can provide your children with everything they need for relatively little money, test something before buying, use high-quality expensive toys, and not buy cheap Chinese counterparts. Secondly, I love toys, I love children, I love this business. And I have always believed that you need to do what you like! Thirdly, it is the promotion of the theory of reasonable consumption. It seems to me that our planet has long been on the brink of an ecological catastrophe, and the theory of reasonable consumption can suspend this process, I think this is important. And everyone should start with himself! "

Despite the fact that the business "fell" on Maria by itself, the decision to accept and develop it was not easy. Of course, the loud name “entrepreneur” is very captivating, especially if you live in Moscow, where everyone runs to the office and back home from morning till night, stands in traffic jams and dreams of greater freedom. Many residents of the capital are thinking about starting their own business. On the other hand, business is a big responsibility and involvement in a process that requires attention and energy 24 hours a day. There were many doubts, but the positive factors outweighed in the end.

Maria Popova: “At first it was very difficult. Nobody knew about such a service, and even now, to be honest, many people are surprised by the phrase “toy rental”! This is the main problem. Everyone knows about renting bicycles, but almost no one knows about renting toys. "

If not for the support of the family, nothing would have happened. Maria's husband agreed to spend the family's savings on buying toys. Now he himself takes an active part in business development, repairs toys. Also thanks to him, the rental got a second Moscow address for pickup. This made it possible to accumulate some clients on the other side of the city.

Payback of each toy - to count or not to count?

Maria estimates her initial investment in the business at 900 thousand rubles.

Initially, it was assumed that Galina would take all her toys to Tomsk and open a similar rental there. Maria needed to create her own assortment, and she started buying toys. Different promotion channels were used: children's stores, Avito sites, Ebay, specialized wholesalers, etc. Contacts were established with manufacturers and suppliers. Then Galina changed her mind, and our heroine bought all her toys.

Maria Popova: “Approximately 500 thousand were spent on the purchase of new toys - these were family savings (payment maternity leave plus one-time child benefits). We owed Galya about 400 thousand more for the toys that we had left ”.

Maria says that due to the transfer of business "from hand to hand", the payback parameters are very difficult to assess. In any case, when the first profit comes, it should be directed to further expanding the range. And you can start with a small number of toys.

In the first year of operation, almost half of the current assortment was purchased, then the collection was constantly replenished. Per Last year about 10-15 new toys were purchased. At the same time, losses are not complete - about 3-5 toys a year have to be disposed of, although Maria and her husband try to prolong the life of each toy as long as possible. The high quality of the goods helps in this - basically, only branded products are purchased, they are much less likely to fail.

Maria Popova: “In an ideal scenario, each toy should start generating income in six months. Of course, this is not always the case. Plus, you also need to take into account the cost of renting premises and other costs. And, of course, it is very difficult to take into account labor costs when you are in one person a director, a manager who works with clients, an accountant, and a cleaner. "

Some toys come from friends who have grown up children. The option of "offset" is also possible: the client offers a toy, and if Maria is satisfied with the price, then the client can use the rental services for this amount.

Maria Popova: “It so happens that during the rental process such spare parts are lost that cannot be bought separately. You cannot take the full cost of the toy from the client for the loss of such a part, and without the part, sometimes the toy no longer works or does not work as it should. But what to do is the cost of unforeseen situations, and they are in any business. "

What is easy to copy is not easy to promote

When a person gets a business "inherited" or similar, it seems like they just need to take it and continue. Everything seems to be thought out and already somehow works - a ready-made business idea, advice from a predecessor, there are some clients. But, getting down to business, Maria found that she would have to work, starting everything practically from scratch.

Maria Popova: “This business is characterized by the fact that any forced downtime for a couple of months drowns out all previous developments. I had to start all over again, at the same time delving into and working through the skills. "

While our heroine was sorting out all this, looking for and buying new toys to expand the line, competitors began to appear all over Moscow. They copied not only the idea as such, but also the selling texts on social networks and the wording in the contract. And when the rental resumed, the client base was already scattered among other players.

Maria Popova: “The word“ first ”in our name is not a marketing ploy, but pure truth. Of course, it was easier for them to follow the well-trodden path, many did not hesitate and simply copied texts from the site, used our agreement. Someone asked Gali for advice, saying that he was from another city. Now in Moscow there are about 5-6 permanent large rentals. Many of them arose just during the period of "change of leadership" in our country. Of course, at that moment we lost our grip. Now we have to make up for something. "

However, Mary's rental, in comparison with other rental companies, has serious advantage- She has the largest assortment of toys in Moscow. Another competitive advantage can be considered a great loyalty to your business and attention to each client.

Stay # 1 and # 1, no matter what

Galina, as Maria recalls about the start of her friend's business, started with the rental of 20 toys. She only had 3 clients. She worked at home, independently invented methods for promotion, composed texts and printed leaflets. All the small profits were used up again.

For 5 years the rental of Maria's toys has grown and has become the largest rental in Moscow. Today the assortment includes over 300 items, while there is also a non-core assortment - strollers, car seats and more. The toys are mainly intended for children under 5 years of age. Standard price for renting one toy per week is 200-300 rubles, per month - 500-1000 rubles. The most expensive toys are 1,500 per month. The most popular toys are purchased with a stock of 3-5 copies. The company has an office-warehouse, an accounting program, and courier delivery.

Maria Popova: “As I have already mentioned, now our rental is the largest in Moscow in terms of the assortment of toys. There are companies specializing in the rental of baby products: strollers, car seats, playpens, electric swings, radio nannies, etc. We also have this, but the main mass is made up of toys. Moreover, it can be a baby toy that you can take with you on a trip, or there can be large-sized complexes for organizing space. children's party... We have recently introduced a loyalty program, and now we are working on further expanding the range. "

Basically, the company promotes its services on VKontakte, Instagram and Facebook. Also in the near future Maria expects to launch a website that is under reconstruction. Leaflets are being distributed throughout the district.

Maria Popova: “Now we have a delivery option. We have high hopes for her. Previously, the toy could only be picked up by yourself, and many potential customers simply could not reach us. "

Children - development, business - stability

Maria Popova: “When I took up this business, there were a lot of plans. The idea was to open several points throughout Moscow, promote the service so that every resident would know about it, and so on. But when you get down to business and take on yourself, you understand that all this requires a lot large investments... And not only labor, but also money, and with this, small businesses often have problems. "

Having plunged deeply into the work, Maria came to the conclusion that the expansion should be postponed for now. The current state of the business allows it to function well, and the opening of new outlets can disrupt the established order. It will be necessary to rent premises, equip them with everything necessary, attract additional people who will inevitably have to be monitored and motivated for high-quality work. Maria is not yet ready for such an investment of time and money. Moreover, now it is far from better times from the point of view of the material well-being of people.

Maria Popova: “On the one hand, the crisis should have had a positive effect on this kind of business - this is a clear economy. And at first it was probably so. But now, as far as I can tell, purchasing power is falling more and more. Specific example: in 2015 under New Year almost everything was dismantled, the phone did not stop in the last week, and customers were upset that they had already taken everything apart. And in December 2016, at most half was dismantled. "

Perhaps the opening of new points and the creation of a network will be realized sometime in the future. Maria does not reject this possibility. Our heroine believes that the main problem of expanding the business is the fact that many people do not know at all that there are toy rentals in the world. It turns out that by promoting its own company, it develops this market. But not for the sake of profit.

Maria Popova: “If we talk about profit, then we cannot say that this direction is very profitable. This is not a gold mine. If you want to “make money,” this is not your option. It is rather social business- business that brings satisfaction. When you see the happy eyes of a child who changes a toy every week, or when you hear words of gratitude from your mother, who, on her own, with our help, spent "just a super holiday!" for your baby. This is a little more than money, it seems to me. "

Toy rental in numbers and facts

Opening a company

January 2012.

Assortment at the time of opening

20 toys.

Number of first clients

3 persons.

Investments of the new owner

900 thousand rubles.

Number of toys at the moment

300 titles.

Average age of toys

Children from birth to 5 years old.

Minimum rental price for one toy

For a week - 200 rubles, for a month - from 500 rubles.

Number of clients per month

30-40, including permanent ones.

Monthly profit

20-50 thousand rubles, depending on the season.

Highly useful business for young mothers! I have been a regular customer since the summer of 2015. Sonulya glad - all the time at home new toys. What has not happened during this time! And how happy I am that at the same time all the space in our apartment is not littered! Maria, good luck in business!

Of course, the desire to become financially independent is not an indicator of greed or greed. On the contrary, here you can state how rational a person is, as well as how much he worries about his future. This also applies to the future of relatives, loved ones.

However, such a breadth of views on a future beautiful and prosperous life can lead to a dead end, since there is no original idea for its implementation. How to proceed? The answer is more than simple. Considering how popular the global Internet is, you can use its search engines. Of course, you will be presented with quite a lot of Internet sites that meet the search conditions, but the advantage is given to the HOBIZ.RU portal. It is here that you have the opportunity to access the information of interest at any time of the day and day of the week. So, you have decided to open own business... It is required to pick up an idea that does not contradict the established legislation. A budding businessman should always know the following: he should not be successful at absolutely any cost. Here it becomes important to take into account the norms and rules in force on the territory of the state that affect the development of economic relations. Remember that together with KHOBIZ.RU you can achieve your goal.

In fact, there is no denying the fact that there are an infinite number of business ideas in the world. The implementation of some of them brings good luck, and some are completely opposite. Consequently, a novice entrepreneur must develop his own tactics and some approaches in order for the start of a business project to be more than successful. Remember that honest earnings have always been and remains a priority.

It's never too late to start making money! You may be surprised, but even young parents can successfully implement their own business idea.

Speaking about the idea of ​​starting and further developing a business for moms and dads, it would be appropriate to voice it. A rather original and well-known business idea in small circles of the public - toys for rent. Agree, this is a very interesting alternative for making money. Everything here is based on exceptional transparency and openness. Therefore, it is worth setting aside embarrassment and worries, because you will earn money honestly.

So, let's take a closer look at the idea for a business - rental of children's toys. To understand the essence of this idea, it is recommended to draw an analogy with such popular rental locations as DVD rental, rental wedding dresses... The specifics of the business is based on the fact that you, as the curator of this project, help needy parents with a toy. Such a business allows you to provide assistance and earn money. Moreover, this type of activity will always be in demand. This thesis can be confirmed on the basis of some consistent facts:

• Parents have children growing up;
• The bulk of toys from the period of birth of a child is accumulated;
• The so-called "superfluous" and unnecessary toys begin to appear;
• There is a problem with the disposal of some of the baby's toys;
• Subsequent acquisition of new toys.

As we can see, the chain of facts confirms that the provision of toys for rent will be popular. After all, you must admit that not in every family parents can afford to purchase new and expensive toys for their children based on a limited budget. The considered toy rental service will allow you to save available funds, and not to limit the baby in those toys that will correspond to his age and level of development, including personal preferences at a more conscious age. If the child likes a toy and does not want to return it to its rightful owner, then it can be redeemed. However, this condition must be stipulated at the time of the conclusion of the lease and the establishment of the period of use of the toy.

Thus, a successful start and further business will be facilitated by its novelty. Naturally, the lack of competitors. The development of your business project will be facilitated by its massive popularization. To get started, you can just post ads on the relevant information boards. However, after the popularization of the business, it is allowed to lease a certain area of ​​real estate for the subsequent implementation of the project regarding the rental of children's toys. Rest assured, you will recoup your initial investment.

Especially for HOBIZ.RU

Rent of baby accessories - great idea for small businesses. Today, this type of activity is extremely profitable and can bring an impressive income.

So, what is attractive this service for consumers?

Firstly, the cost of renting children's products is much cheaper than purchasing them. Everyone knows how fast children grow up.

There are things that can be used for quite some time. a short time For example, baby walkers and a playpen are needed for no more than two months, just like most educational toys for certain age groups.

And the prices for such children's products are by no means for children. Renting allows young parents to save a lot family budget and free space in the apartment.

Secondly, it is convenient to rent children's accessories for those who come to visit other cities, on vacation, to the country house, etc.

When traveling with a small child, it doesn't matter whether to a dacha 50 km away, or to visit a grandmother to the other end of the country, it is physically impossible to take with you everything you need for a baby.

But renting a folding bed-playpen for a couple of months for a summer residence or a car seat and a stroller for a visit in another city is quite affordable and convenient.

Children's goods rental store or where to start organizing your own business?

First, you need to carefully study the market for such services in the city and area where you are going to open a rental and create a high-quality business plan for the rental of children's goods. Find out if there are competitors, how serious they are, analyze their prices and assortment.

Based on the information received, decide whether you are opening a simple rental point for children's goods, just a store, or it will be a warehouse store. Of all the above, it is easier and cheaper to simply open a rental of children's goods.

Questions and answers about the rental of children's goods

The second step is to open an IP. According to statistics, more than half of all people who are going to open their own business refuse this idea at the stage of paperwork.

So, you shouldn't add statistics. It is quite simple to register an individual entrepreneur: you need to contact the department tax office, pay the state fee, open a bank account, get the codes in the statistics authority and report your account number to the pension fund.

Further, it is important to correctly select and purchase a range of goods. The most popular baby products are: car seats, playpen beds, walkers, musical toys, radio and video baby monitors, scales, bottle sterilizers and much more.

Well, and one more important point, of course, advertising. Today it is not difficult to advertise a product or service. In this case, it will be relevant to post ads at entrances, playgrounds, in kindergartens and development centers, place ads on social networks and on ad sites.

Baby baths for rent - profitable!

Important points to consider when opening a rental point for children's goods:

• you will definitely need to prescribe the terms and conditions of rental, you can set a deposit for expensive items. Based on the foregoing, it is necessary to competently draw up an agreement regulating the relations of the parties;
• do not forget about the careful processing of children's products. To do this, you will need to stock up on children's hypoallergenic detergents, antiseptics and quartz lamp;
• can be envisaged in the range of services - the possibility of redemption of goods. Often children stubbornly refuse to part with their favorite toy, and parents buy it out for their child forever. To do this, you need to make a price list for the entire range.

And the last one: if, after weighing all the pros and cons, you still decided to try yourself in this type of business, remember - this is not a business that will bring you mountains of gold in a couple of months. You should not immediately rush into the pool with your head, collect a huge amount of toys and goods for childcare, rent a huge warehouse, order the creation and promotion of a site, gradualness and patience are important here.

To begin with, you can purchase one item of each item of goods, evaluate the profitability of renting each item and, based on this, replenish the rental with things that are in great demand.

You can start working at home, and only later find a commercial space.

And if the first month you work without an individual entrepreneur, it is unlikely that a tax inspector will overtake you, but during this time you will be able to understand whether this service is relevant in your area and, in general, whether it is your type of activity, avoiding paying taxes and contributions to the pension fund.

Toy rental is a great business idea for the consumer society we live in. For young families with small children, buying toys and baby products is often a big expense. Every year the child asks for more and more toys, parents want to give the baby all the best, but sometimes desires are at odds with the possibilities, because the price of a number of children's products is high. Another factor that can force parents not to buy, namely to rent baby products, is the small size of the living space. one-room apartment storing bulky toys or a stroller is difficult.

The organization of a business for the rental of children's products can bring a stable income to the owner, without requiring significant expenses for launching a direction. This is a great opportunity for mothers to realize themselves on maternity leave (often it is women who are forced to stay at home with small children to start this business).

Official registration of services for the reservation of children's goods

To official registration entrepreneurial activity it is advisable to start only when there are already some positive results: first orders, income, repeated requests from customers. At the very least, experienced entrepreneurs are advised to do just that, taking risks initially. Otherwise, you run the risk of opening an individual entrepreneur or LLC, paying taxes, contributions to the Pension Fund, etc., and as a result, without receiving a single client, go into a deep minus.

But if you have already received your first results (or are sure of them), then to register an individual entrepreneur for the rental of children's goods and toys, you should choose OKVED 77.2. (rental of personal, household and household items).

Risks when launching a rental service for children's products

The very first fear that comes to mind as a novice entrepreneur is the risk of no return and breakdown. However, as they say, entrepreneurs themselves rarely return goods. And customers often compensate for the damage to toys without any problems. But, of course, both those and other cases, although not often, do occur, because business always involves certain risks.

In order for customers to reimburse the cost of repairs or the purchase of a new product in the event of damage (flooding the toy with juice, breaking or breaking any part of the toy), it is necessary to conclude a lease agreement with them. This agreement prescribes the conditions for the rental of goods, its estimated value, other conditions and obligations of the client and the lessor.

An example of a contract for the rental of children's goods:

To minimize conflict situations, the contract should describe the terms in as much detail as possible, and clients need to explain the principles of your rental.

It is important to remember that in this type of business, the personal component is very important, your customer focus. After all, most of the buyers of your services will be regular customers (at least, this is what you need to strive for), which means that customers should trust you. Try to judge fairly, try to meet halfway (naturally, within reason), build good, benevolent relationships. Your goal is to make the client, who has come to your rental for the first time, to contact you again and again, as well as to recommend your service to his friends and acquaintances.

Pricing. What price to put for renting a toy

Toys are expensive, so what is the price for renting your product? For each unit of goods, a different cost is set for 1 week, 2 weeks and a month of rent. It is logical that the cost of renting one week should be the highest per day, and rental for a month should contain the largest percentage of discounts. To attract customers, develop a system of discounts and bonuses. For example, it can be accumulated points for regular customers.

The rental price should be based on the cost of purchasing a particular toy. So, renting a gaming table at a price of 8,000 rubles can be about 400 rubles for 1 week of use. The price of a stroller purchased by you for 15,000 rubles can be 800 rubles / 7 days.

Analyze pricing policy competitors. If you have the opportunity to offer a price cheaper - offer, but correctly weigh your options so as not to work at a loss. If you can't please potential customers with low cost of services, interest them with added value. This can be a great service, convenient location or opening hours, free shipping, etc.

Customer concerns. How do I sell my services?

One of the first objections you will have to deal with is probably hygiene issues. Since we are talking about the health of their babies, parents will be very scrupulous in this matter. Toys must be clean, otherwise no parent will pay you to rent the goods. The emphasis on cleanliness and hygiene is made by all, without exception, entrepreneurs who are engaged in this type of business. Therefore, in no case can you ignore this issue. Dirty toys will be the beginning of the end of your business. Toys that you take after the next child should be washed, cleaned and quartz immediately. To do this, you need to purchase cleaning agents and a quartz lamp.

Your clients are parents and grandparents of children aged 0 to 7 years. The assortment of toys should be wide - this is perfect option... In the rental, it is desirable that toys for home activities (game tables, cars, carousels, slides), goods for babies (strollers, cradles, walkers, playpens, baby scales for newborns), goods for travel and outdoor recreation (houses, wigwams) , carrying, car seats, etc.).

Car seats and strollers are often rented - be sure to include these items in your assortment.

The main assortment should be expensive children's products, otherwise parents will not be interested in renting goods, they would rather buy them as their own property.

Purchase costs of goods

As we wrote above, toys must be expensive so that not every parent can afford to purchase such a product. On average, the cost of one toy is at least 3-4 thousand rubles.

Where to buy goods

Before purchasing, analyze the offers on the market for the same position from different sellers and choose the offer that is most interesting for you. If the product is unique, it makes sense to take a closer look at foreign online stores. Analyze the well-known aliexpress, visit ebay and amazon. Be sure to ask for price lists from Russian suppliers, including those in your city. Some products you can buy already used on Avito-type message boards, if they are in good condition and the owner offers a decent discount for the used item.

Advertising and promotion of toy rental services

The advertising channels most commonly used by entrepreneurs in this type of business include social networks, advertising signs at the location of the rental point, work with potential clients - parents of small children in kindergartens, hospitals, children's clubs, hobby clubs, etc. Advertising in the media is very rarely used due to its high cost.

Word of mouth is the most effective (and free!) Channel for alerting your target audience. However, it will take a lot of work and time to activate it. Nevertheless, at the start of a business, tell us about your activities as much as possible. a wide range of acquaintances - it will give you additional features and the odds.

Social networks. Engaged audiences in your social media groups are the right order supplier for you. But in order to achieve this, you should engage in the development of your community. Effectively promoting a toy rental group will involve identifying your target audience, inviting to the community through targeting and other means, engaging through posts, and other work with members / subscribers.

What information should be included in childcare rental groups?

Firstly, any visitor to your page should immediately understand what you are offering. Provide information on the cost of your services, a catalog of toys with high-quality photographs, customer reviews, their questions, data on the location, working conditions. Tell us about your toys, new arrivals. From time to time, hold contests to increase the coverage and activity of participants, their number.

A long-awaited joyful event happened in the family - a baby appeared. However, the birth of a new person is always accompanied by expensive expenses. The kid needs - a stroller, playpen, crib, clothes and toys and a lot of useful and necessary things! With this you can work and earn and will tell you how to do it.

To acquire all necessary for the child things will take a lot of money. However, the baby is growing "by leaps and bounds," and many of the acquired caring parents he won't need things in a few months. What to do?!

Considering the fact that many young parents cannot always purchase all the necessary goods at once, a somewhat forgotten service is acquiring more and more importance - the rental of goods.

The idea of ​​a new line of business lies in the rental of various children's goods. The interesting thing is that this business can be started practically from scratch. If, for example, you are a neat young mom and you have quite a lot of children's things, children's furniture or toys in good condition, it is very profitable for you to rent them out.

Toy rental as a business

So, starting your business with only the things of your own child at your disposal, you can gradually expand the range of goods and services. Having collected additional funds, you can offer in the future to young parents already 2, 5, and then 10 baby carriages.

The same conditions apply when renting walkers, car seats, cots, playpens. As you develop your business successfully, you will continually increase the number of rental items available.

A special place in the business of children's clothes for rent is occupied by children's toys.

Toy rental

Young mothers are well aware that babies get bored of even the most expensive toys quickly enough. Therefore, it is very important and rational not to spend money on expensive toys, but to rent them for a child, then replace them with others. Practice shows that it is much more interesting and effective!

To begin with, you can buy a small number of toys: musical toys, a small trampoline, an electric car, a tent with a tunnel, etc. their kids.

Toy rental business for children

Of course, not everything will turn out the way you want it all at once. We'll have to declare ourselves both through social networks and through advertisements in local newspapers. It is wise to order flyers or business cards from your local print shop. You can distribute them to mailboxes, in children's development centers, where there are many young mothers.

Then you can already intuitively feel what will be in demand and what should not be purchased. Working at home, a young mother does not overwork at all, she always remains a "full-fledged" mother!

In the future, you can order toys monthly in Europe and America, in China. It is more profitable to expand the assortment of toys at the request of parents. Agree, it's so nice - having time for everything, to remain the most popular, successful and happy!

Is the toy business profitable?

This idea is very good, but is it profitable for an entrepreneur? After all, the toys offered for rent are expensive (about 3 thousand rubles). Their cost pays off, perhaps, not earlier than in six months, and only then they bring income. However, in practice, the payback period for toys is much less than six months.

Many parents take a toy for a couple of weeks, then come for a new toy. It is beneficial if the entrepreneur mom works from home. She can serve clients almost always - on weekends, holidays, in the evenings.

Toys are stored in one of the rooms, most of them are kept by clients. All toys must be disinfected without fail. After the return of each of them, the toy is washed or washed, additionally it is also quartzed with an ordinary quartz lamp.

Toy rental documentary

First of all, you should register your individual entrepreneur with the tax office and work calmly.

Since rental is not a sale of goods, in the legislation of Russia it is included in the category of services to the population. The activity of an individual entrepreneur engaged in the rental of toys is checked only by the tax inspectorate.

In addition, for the correct accounting of toys, customers are issued a contract, an act of delivery and acceptance of the toy. Instead of cashier's check a strict reporting form is offered.

The approximate payback period for the toy rental business is about one and a half years. An interesting fact is that this type of business is just beginning to gain momentum. By developing this project today, you have every chance to acquire a stable client base. When there are many competitors, you will have whole army young parents who will gladly recommend you to their friends and acquaintances!

Happy toy rental business!