How to sell road paints correctly. On the Russian paintwork market, sales are decreasing daily. You live with this paint, or On the safety of paintwork

... how are your paints and varnishes sold? Where and how can you buy Palina Coatings paints and varnishes?

It is very easy to buy paints and varnishes produced by Palina Coatings, despite the fact that the company does not have sales offices. If you manufacturing company and industrial varnishes and paints you need for your own needs, then a simple and traditional algorithm is described below. Do not judge strictly, but if you read this, it will be much easier for you to buy paint, and, accordingly, to sell to us.

Palina Cotings does not establish sales offices in the country: you can buy paints and varnishes, as well as get technological advice only directly from the manufacturer. In almost all areas, before buying paints and varnishes, there is an opportunity to visit working enterprises that provide painting services for visual acquaintance and internship. Purchase of industrial paints and varnishes consists in passing certain stages.

The first stage of the purchase - setting the task

First of all, it is necessary to provide the most complete information about the product that is supposed to be painted. First of all, this concerns plastic products, you need to know exactly what plastic the product is made of and the conditions for its operation. The ideal situation is when a sample of the product or a part of it is provided, for which paint or varnish is supposed to be purchased.

Further, it is necessary to designate decorative properties paintwork: degree of gloss, texture, transparency, presence of optical (metallic and mother-of-pearl) or tactile (soft-touch) effects. Before you buy varnish or paint, of course, you yourself need to imagine how exactly the finished painted product should look like. Here, too, the provision of a sample of a painted product will be of significant assistance.

If the painting is already done in a certain technological process, it is very important to prescribe the entire technological cycle of production with indication of time and temperature regimes: preparation, painting, drying, storage, transportation.

Providing paint, varnish and coating samples

Before the sale of paint or varnish, upon receipt of the requested information, with rare exceptions, Palina Coatings will provide free paint samples and painted sample coatings. To do this, you need to send a fax on a letterhead indicating which samples of paints and varnishes you would like to receive before purchasing for review.

Exceptions. First: paints and varnishes and their samples are not provided to individuals, the sale of paints and varnishes for cash is also not made. Second: if you are sure that the requested paints and varnishes are not suitable for the intended purpose of use.

Sale of paint - trial batch

At the first purchase, in order to minimize possible financial losses of a potential client, the sale of paint and varnish is carried out exclusively on the buyer's terms: packing, tinting, terms, forwarder and, possibly, price. Regardless of the region, it is possible for a technologist from Palina Coatings to visit, if there is a technological need for it.

Purchase of paint and varnish - industrial supplies

Packing. All paint and varnish products are sold in metal euro buckets with a 20 liter hoop. The filling of base paints for the convenience of tinting is 18 liters, tinted impregnations, paints, varnishes and primers are packaged in 20 liters. Pigment and decorative pastes 1 liter each. The minimum purchase lot is one container.

Supply. Delivery of paint is carried out at the expense of the buyer under an agreement with forwarding companies. V winter time- post and baggage cars.

Today we would like to introduce you to the Renax company. This is undoubtedly a very interesting undertaking. Many garages have a lot to learn from a regional DuPont brand representative. After all, "Renax" is not just a "seller of paints", as we could see by visiting its walls and talking with the director Sergei Blotsky. However, first things first ...

So what's behind the Renax sign? By the way, "Renax" is the word "Scanner" written in reverse. After all, this is the only company in Mukachevo that has a color scanner. Let's take a look at the store first: here you can see a large rack of DuPont paints (it contains almost the entire range of the brand). With a high degree of probability, you will also find a whole group of car painters who are waiting for Sergei or his wife (a professional colorist) to select the colors they need: the DuPont brand is used in the city of Mukachevo and its environs

popularity.

« We are developing this brand in the region, we provide a full range of repair materials necessary for an auto repairman " - says Sergei Blotsky. Let's digress and see which ones strengths haveDuPont Refinish.

First, it is widest assortment... All autos that we were able to talk about this brand (their opinion can be found in more detail in the article "About DuPontfrom first hand "), find it difficult to remember at least one case when it was not possible to find the necessary repair material. After all, customers are offered several lines of paintwork materials, including a paint and varnish system Cromaxon water based and exclusive chameleon paints ChromaLusion.

It will take a whole series of articles to describe the full range of DuPont Refinish. Therefore, for now, we will restrict ourselves to the fact that we note general features Paintwork materials of this brand. DuPont proposes ready-made solutions for every stage of refinishing, from putty to finishing coat. In this case, the volume restoration work plays no role. In the opinion of auto painters, one of the most valuable properties of paint systems fromDuPont - the ability to use some and the same concentrated coloring pigments with different binders. This opens up wide possibilities for the compatibility of various paint systems. Dye different types and quality can be prepared in one mixer unit at a time. In addition, most coatingsDuPont saves you time: At first,theycan be prepared according to a recipe that assumes quick drying, and secondly, it can be used by applying a 1.5 layer method.

A spoonful of "gray" tar

The popularity of the brand has its downside. The problem of "gray" dealers is constantly on the rumor in the field of car sales, however, as it turned out, in the distribution of paints it is no less acute. "What DuPont Knows And Loves Could Benefit Unscrupulous Sellers - the director of Renax complains.- Firstly, such would-be suppliers most often do not have the opportunity to sell a full range of products to the client. necessary materials... For example, on the shelf they will have one or two varnishes from our entire assortment. But worst of all, there is no certainty that DuPont will be in the bank, and not a product of unknown origin. "

The concern of Sergei Blotsky is easy to understand: in this case, such “sellers” undermine the brand's authority.

A master who has bought a pseudo-DuPont will naturally be dissatisfied with the results of his work with this material. And he will begin to tell colleagues and acquaintances what really bad paints, varnishes, primers (underline as necessary) from the famous DuPont company.“And then it will be almost impossible to make such a painter your client, - Sergei is sure. -Offer him paint even for half the price - he won't. He will say: "I have already tried to work with her, I did not like it."

However, even if by some miracle in the container the "gray" seller turned out to be real paint, this does not guarantee that the client will be satisfied. After all, there are many nuances that need to be taken into account. What distinguishes Blotsky from such "competitors" is his deep knowledge of painting technology Vehicle(Sergey is an experienced car painter), areas of application of certain materials (he worked as a chief technologist at Stolichnoe Group, a DuPont distributor). Actually, for this reason, there are few car owners in his shop: in Renax they prefer to sell paints, varnishes and putties to those people who will apply them on the surface of the car. In this case, you can choose the optimal suitable materials, explain to the painter the subtleties of working with them. And choose the right color (remember how the name of the company is "deciphered"?).

By the way, here I would like to make a lyrical digression on the topic of the psychology of auto-painters. The car is not a wall in the front door, so the work requires creative approach... That is, an auto-painter must be a creative person. Unfortunately, some masters of the paint gun over time begin to listen only to their somewhat swollen self-conceit of the creator. But technologies do not stand still, new materials appear that require different skills. Why all this was said: any new paint or varnish (and with them the brand under which they are produced) will turn out to be "bad" if you work with them, applying yesterday's knowledge. The same can be said about a supplier of paints: if he approaches the work by the method of “pouring into a can and giving to the client,” then the number of buyers will decrease over time. That is why Renax is scrupulous about each client: first, they try to find out what equipment the painter uses in his work, whether he knows how to use this or that material."After all, observing the technology, you can paint a car well, even with mediocre paints, and breaking it can ruin all the work with expensive materials", - says Blotsky.

This can be easily illustrated: in the Transcarpathian region there are quite a few cars - "parrots". The analogy with this loud bird is simple: instead of the same color of all painted surfaces, the car shimmers in different shades. So much for the wrong color matching, in which paint sellers are not least to blame. Volumes and profit are more important to them, oh end result - quality repair paintwork - they think last.“Therefore, the activity of such sellers does not make me happy. Understand correctly, the question is not that I envy someone's sales, anyway I can't master the whole market alone, I can't sell paint to every painter in the region. But many of my business colleagues need to change the very philosophy of sales of paints and varnishes, - thinks Sergey. -Instead of promoting the brand, increasing its popularity among the masters, they try to get the most out of today without thinking about tomorrow. "

Actually, one of the goals pursued by our magazine in this publication is precisely to inform the reader about the possible consequences of purchases from "gray" sellers. After all, in order to appreciate all the benefits of workDuPont Refinish, please contact your authorized dealer. In this case, we can confidently assert that the painter will work in the future only with repair materials of this brand.

At the beginning of winter on the market of paints and varnishes in Russia, the volume of supply significantly exceeds the demand. Sales volumes continue to decline. Moreover, the decline in sales is very disproportionate across the regions. Now the maximum activity of consumers is observed in the Central Federal District of the country. In the Northwestern Federal District, sales volumes are slightly lower than in the center of the Russian Federation. In the rest of Russia, demand is very low. Moreover, now, even in the Southern Federal District, sales are very low. This was the result of too early frosts in the area in 2011, and therefore sales decreased.

In December, the demand for paints and varnishes in Russia is seasonally low. Moreover, in the last month of the year, sales of paints and varnishes of the entire assortment range are reduced. Consumers decorative materials and paint and varnish materials of the industrial group sharply reduce the volume of purchases before new year holidays... The decline in the activity of companies purchasing industrial paint and varnish materials will be noted in the second half of December. Typically, the period of low demand for these materials lasts until mid-January. And then the volume of purchases grows. Probably January 2012 will be no exception.

Sales of high-pressure paintwork materials are insignificant

Sales volumes of water-dispersive paints and varnishes, starting from the second half of November, began to decrease. And now - in December - the sales volumes of this group of paints and varnishes are minimal and the paint is in demand on the market only for internal works... Paintwork materials for exterior decoration are not in demand due to the seasonality of the use of these products. Now the maximum volumes of VD paintwork materials fall on big cities central and northwestern regions of the country. In areas more remote from the central part of Russia, the sales volumes of water-based paint are very low, and mainly the basic brands of VD paintwork materials for interior work are sold. Despite the fact that the demand for HP paintwork materials is generally quite low, in the Central Federal District the sales volumes of this group of materials are higher than at the beginning of December last year. In all other regions of the country, the implementation of high-quality paintwork materials corresponds to the indicators of the previous year.

Low demand was the reason that paint suppliers did not change its cost, and now, VD paintwork materials are sold at November prices. Moreover, despite the fact that the suppliers of this group of paints and varnishes cut supplies back in October, the market remained in surplus. And therefore, in the second half of last month, product suppliers began to provide discounts when selling some items of the assortment range presented on the Russian market. The discount program applies to those products, the stocks of which are significant in warehouses. In general, the price prices will not change until the beginning of next year.

Prices are stable on the paint and varnish market on condsmols of the Russian Federation

On the Russian market for paint and varnish based on condensation resins, after a sharp decline in October, sales volumes settled at a stable level in mid-November. But at the same time they show very low marks. Regional demand for solvent-borne paint is more stable than other paint and varnish groups. Even now, in regions remote from the central part of the Russian Federation alkyd paint are purchased by private individuals. In the central regions of the country, the sales volumes of these products, although showing a downward trend, nevertheless remain quite high. Moreover, in contrast to remote regions, paint is in demand, packaged not only in consumer, but also in industrial containers.

Nevertheless, the demand in the market at that time in the market did not contribute to the liquidation of the surplus in the country's market. Even a sharp fall in the production of this group of products in the fall did not help to improve the market situation. As the season is over, sales are unlikely to rise until the end of the year and the paint market will remain in surplus.

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Quick Step by Step Business Guide

Step - 1
If you have purchased a bulk consignment of paints and varnishes, get a certificate from the manufacturer and contact a single certification center for your region. Show paint samples, manufacturer's certificate, passport, pay for laboratory quality control services. In 14 days you will receive a certificate. Without this document, you do not have the right to list the goods for sale, moreover, you will not be able to conclude a sales contract with retail outlets. Next, we move on to the next step of the recommendation.

Step - 2
If you have your own outlets, you can sell the paint yourself. If you do not have your own outlets or they are not enough to sell a large batch of goods, contact stores specializing in the sale of building materials, paints and varnishes. Sign a contract for the sale of goods. Next, we move on to the next step of the recommendation.

Step - 3
Place your advertisements in the media. Your ads should be heard on all regional TV channels, constantly updated in print media. Using this method, he learns about the product being sold a large number of the population of your region. Next, we move on to the next step of the recommendation.

Step - 4
When submitting ads, indicate all information about the product being sold, all the addresses of outlets in which paint and varnish products are presented. To attract the maximum number of buyers, indicate the system of discounts and bonuses. For example, if you buy two units of a product, the third can of paint is provided as a bonus. Next, we move on to the next step of the recommendation.

Step - 5
Paints and varnishes are in demand at any time of the year, but the peak of consumer activity falls on the warm season. To successfully sell all year round, run a more intense advertising campaign during the cold season. Next, we move on to the next step of the recommendation.

Step - 6
In addition, buy advertising space and place colorful banners with addresses of outlets and information about the product being sold. Intensive public awareness will help you successfully sell paint throughout the year.
We hope the answer to the question - How to sell paint - contained useful information for you. Good luck! To find the answer to your question, use the form -

These tips are 100% useful to everyone who at least once in their life is faced with repairs, namely with the purchase of wall paint. We tried to tell you what sellers are always silent about. Find out where you are being cheated!

If you really pay, so for the quality! Just how to figure out which paint is actually better when you are standing in a store in front of a long row of paints different manufacturers?! We tried to tell you what you should pay special attention to in order not to succumb to the tricks of sellers and irresponsible manufacturers.

Where do prices rise from?

Prices are the hardest part to navigate. It is easier when there is no money at all: then you can simply buy a penny paint, knowing full well that you should not expect anything good from it. But more often than not, there is still a budget, and you want to spend it wisely: buy paint only with the qualities you need and not at an artificially high price.

Where we are being deceived: country of origin, composition, consumption ...

Very often, under a high-profile European or American brand of paints and varnishes, products are actually made in Russia or somewhere in the CIS, while prices are formed "pegged to the dollar."

The main difference between "our" and foreign production is that developed countries have completely different standards for material safety, environmental friendliness, wear resistance, durability: they are much tougher. And it is impossible to break them, otherwise the existence of the entire company will immediately be in question. Decide for yourself: perhaps it is better to spend once on the purchase of high-quality European materials than to have health problems and spend money on permanent repairs? Yes, you will have to pay extra, but high-quality safe components simply cannot be cheap!

And when comparing prices, it is important to pay attention to the expense: you need to compare the cost not for the bank, but for square meter... After all, very often paint Low quality is cheap, but you will have to buy it twice as much.

What you need to know about paint color

Agree that when planning a renovation, you are not thinking about the size of the dispersion particles, and not even about how to rid your house of carcinogens, but about how the room will look: what color the walls will be. This is sometimes used by frivolous manufacturers, deploying entire advertising campaigns based solely on the richness of color - and we are not talking about quality.

Where we are being deceived: tinting

We are told that only dyes of the same brand or only on this branded tinting machine can give color to a given paint. In fact, almost all water-based paints are equal in terms of color: they are combined with all universal colorants, regardless of whether it is a computer tinting (on special car) or manual (with manual addition of coloring pastes). Nothing bad will happen if you tint the paint of one brand in the car of another. Almost all interior paints can be given any color from the Symfony, RAL, NCS, Belinka systems and many others.

When choosing paints, it is better not so much to think about the color as pay attention to their composition, scope, and availability of certificates. By the way, we already wrote about how to choose the right paint color earlier: How to choose a paint color for walls: 10 main nuances.

This white paint ... is it really white?

Not all paints are sold as “bases” for further tinting. There are freestanding white paints commonly used for ceilings. All of them are called "snow-white" or "snow-white", but, unfortunately, not all of them are. Often these paints do not reach their true whiteness, or they fade a lot soon after repairs.

Where we are being deceived: white pigment

The degree and quality of whiteness is influenced by the type of pigment, its quality and quantity. One of the best quality today is titanium dioxide, it does not allow the paint to turn yellow or gray over time. There are titanium dioxide producers in Europe, Russia and Asia. Much titanium dioxide comes from China, but its quality is questionable. American "DuPont" is considered the best, it is used by many manufacturers of premium paints.

At the same time, the concentration of the pigment is fundamentally important: only some conscientious manufacturers add up to 11% and only one (well-known European) - 13%. The question of the exact number of components, if the seller does not know, is better to ask immediately on the official website of the manufacturer.

Wall and ceiling paint: mat against gloss

Making the surface of the wall and ceiling matte or glossy is not only a matter of taste. Both leading designers and psychologists agree that in order to create a normal calm atmosphere in the house, a feeling of comfort and security, it is better to avoid glossy surfaces. We feel more confident and relaxed when our eyes are not distracted by glare and harsh shine. Simply put: glossy walls are good, but for the brave lovers of eccentric design.

For all practical purposes gloss paint also loses: it can lose its gloss in places of frequent friction or where it is necessary to wash the wall. And the masters hate gloss because the walls for such paints should be perfect, without the slightest unevenness and flaw - it is very difficult to achieve such a finish.

Where we are being deceived: marble and binder

So, it was decided: dullness. But it turns out that not all matt colors have a real deep mat. The fact is that an absolute absence of glare can be achieved only by adding the finest grinding of marble and high-quality matting additives of the same granulation to the paint. And since many manufacturers use vinyl acetate binder, this is problematic: this substance has a larger molecular structure - larger marble is added to it, and most often not marble. As a result, the opacity of the paint becomes questionable, and buyers spend more money, because the consumption of thick-layer paint is higher. Conclusion: look for paint on an acrylic-styrene binder: it will always be deeply matte, thin-layer - that is, economical, but it will perfectly paint the wall.

You live with this paint, or On the safety of paintwork

It's terrifying how unaware our people are about the dangers they carry. Construction Materials... We are ready to inhale the fumes from the laminate and paint for years, wondering why our children are getting sick more often. And when we read the word “safe” in the instructions for the paint, we don't even really understand what it is about.

Where we are being deceived:"Forget" to warn

Compliance with the scope

Many manufacturers offer "universal" paints. Allegedly, they can be painted even in the bedroom, even in the bathroom, they can be rubbed with brushes and washed, they can be given absolutely any color, but at the same time they are distinguished by sparkling whiteness ... True, in practice they show themselves rather mediocre.

Where we are being deceived: one answer to all questions

Technologically, it is very difficult to ensure that the same paint solves all problems. So, from the paint for the ceiling, we expect maximum whiteness, and from the paint for the living room - high dullness and beautiful juicy color... Paint for a nursery should not even raise doubts about its safety, but at the same time it should perfectly cope with children's "arts". It is important that the paint for the bathroom (and for such wet room, such as the kitchen) had antifungal additives in its composition. And from the paint that is sold to us as washable, we expect a certificate of the first class of wear resistance according to international standards ...

It would be possible to combine everything in one paint only to the detriment of these same qualities! Choose paint according to the stated application.

In this article, we tried to tell you in an accessible way about rather difficult things, which are usually boring and uninteresting to study. But knowledge of the minimum technological intricacies will allow you to avoid extra spending and clearly understand what you are paying for.