How to open a flower shop. How much money will it take to open it. Complete flower shop

The idea of ​​​​opening your own business, probably visited every person. And the flower trade is considered comparatively profitable business because without them it is difficult to imagine the holidays. What is a flower sale? A business plan should take into account even the smallest details. So how to start trading and make it profitable?

Selling Flowers: Business Plan

Of course, first you need to deal with some little things. In particular, you need to draw up an accurate and detailed business plan:

• Explore the market.
• Select a place to purchase goods.
• Prepare the necessary documents.
• Choose a place to rent.
• Buy necessary equipment and goods.
• Hire staff.
• Calculate the size of the starting capital.
• Run an advertising campaign.

If you are wondering how to start selling flowers, then you should know that when starting any business, every little thing matters. This is the only way to make it really profitable.

What documents are required to trade plants?

It should be noted right away that a license to sell flowers is not needed. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Individual entrepreneurship suitable for you if you are going to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to form a Limited Liability Company.

Where to rent a room?

If you are going to start a flower selling business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, a room in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is in the way of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers do not have to push around in a tiny room.

Try to lay out the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to choose the best plants on their own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, it is simply impossible to sell flowers. The business plan should include the purchase of the following materials:

• To begin with, you will need a cold store, as in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Don't forget about stands, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely sell some other products - they will also need furniture, such as shelving and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that there is enough water in the store.

• You will also need cash machine. By the way, as the business develops, when there will be more and more regular customers, you will probably need a computer and a special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a shopping list. The rest of the things you need to work, you can buy after the opening of the store.

Basic consumables: what to buy?

Naturally, the main thing in your business is live, freshly cut flowers. To date, their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a flower growing or delivery company and draw up a contract with it. By the way, many organizations use the flower franchise.

Many aspiring businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

The second place is occupied by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plants that are useful for creating bouquets. And do not forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. These plants are more expensive proper care you can keep them for months. In addition, indoor flowers are popular gifts, because, unlike cut ones, they do not fade.

We hire working staff

A flower business can become really successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as sociability and politeness.

To get started, you will need a seller, and a little later, a florist. If you can’t do bookkeeping, then you will have to hire someone for this position (it is possible for a part-time job). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in huge demand.

This is mainly observed on special and holidays, for example, the first and last bell, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In a word, do everything in order to attract customers.

Weddings are another source of good income. Have your florist create the bridal bouquets. Increasingly popular are boutonnieres for the groom and bridesmaids made from natural flowers - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and, accordingly, profit can always be raised by new level. For example, over time, you will be able to create a flower delivery service. This service is very popular among people who do not have time to run around the shops, as well as among buyers who want to surprise their loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small things. Quite often, in flower shops, souvenirs are also offered to customers. These can be figurines, caskets, photo frames, paintings, watches, artificial flowers and other gifts.

Selling Flowers: Advantages and Disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this case. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a markup of 200 or even 300%. In addition, such a business does not require a large start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.

Businessmen who have put on their feet more than one strong business say that it makes no difference to them what to trade. But selling flowers and bouquets as a business is a special occupation. You trade in beauty, and even with high profitability. Forecasts show that in the near future the flower business in Russia will show good growth rates. This means that another 2-3 years at least is not too late to enter this market. But it just seems that selling flowers is easy. Is it really?

We will show you step by step how to open a flower business.

Flower business: pros and cons

What attracts businessmen to the idea of ​​opening their own flower shop?:

• Easy entry….It does not require a lot of start-up capital to get started. To open a small pavilion near the metro or at a bus stop, this amount can be 6-8 thousand dollars.
• ...and exit. This is also important. If you want to close the case, then, in addition to the usual bureaucratic procedures, you will only have to sell the equipment.
• Really big sales margin. Flowers are not a weapon, and not medicines, but the percentage of markup when selling them tends to the same indicators: 100 - 150% plus the cost. Which is inspiring. Is it profitable to do flower business? The answer is obvious.

But, on the other hand, the markup would not be so big if it were not for the risks of this business, which beginners simply cannot forget about:

• Short lived product. A large percentage of rejection, which is increasing every hour. Flowers wither unfortunately...
• Seasonality. What you can definitely count on is March 8, February 23, Valentine's Day, September 1. That, perhaps, is all. All summer is a “dead”, unpromising season.

Tourism is a relevant and promising occupation. from scratch: design, choice of premises, interior, recruitment and attraction of the first customers.

In addition, we have instructions for opening a car wash: sanitary requirements, renting a box, types of car washes, additional and basic services, decorating a client’s room, and more.

How to start a flower business

How to organize a flower business? It depends on right choice more space than any other. Business bouquets are best sold at outlets in business districts. "Points" for the sale of flowers can be classified as follows:

1. Pavilions, flower stalls near the metro and bus stops. This also includes trading places in the markets and in shopping malls. The payback of such points depends on the location. It must be very passable. Insiders of this business say that only the flower business on March 8 pays for its place.
2. Small shops on the first floors of shopping and business districts, in shopping centers. Such points have the opportunity to expand their assortment through gifts, packaging, souvenirs, potted plants and other things.
3. Luxury-class flower shops, so-called flower boutiques. They are located surrounded by other boutiques, in expensive shopping centers. "exclusive" goods in expensive packaging. The target audience is wealthy people.
4. Internet shops. Online flower trade is the least developed (especially in the provinces), but the most promising direction.

Wholesale flower suppliers

Wholesalers and large suppliers offer flowers from Holland, Colombia, Ecuador, as well as local producers.

Something about roses. The Dutch rose is a high-quality and expensive product. It is brought “wet”, that is, in buckets, trucks, it is stored for a long time and, accordingly, it costs more. flowers from South America, on the contrary, are delivered dry by air, in cardboard boxes. Although Ecuadorian roses have larger heads, they cost less and don't look as presentable. This is a "street" product. Flowers of local producers on the purchase cost the same as overseas or more expensive. Such goods are not stored for a long time and many roses are rejected. But, despite this, local flowers find their buyer, especially in season. They are "more alive" and smell unlike imported ones.

Not just roses. In fact, the “bread” of small shops and salons is not roses at all, but “indoor” flowers: chrysanthemums, carnations, tulips, according to the season. Their deliveries should be adjusted like clockwork. After all, it is from the amounts from the sale of these flowers that rent, communal services, salaries and taxes are paid.

Reliable suppliers are a big part of the flower business. After all, on the decisive days that feed the year: March 8. February 14, September 1, sometimes you need everything and urgently. And your supplier should not let you down.

How to open a flower shop from scratch: a sample business plan

The flower shop has an area of ​​8 - 10 sq.m. Requirements for the premises, and therefore Communal expenses minimal. The pavilion may not have sewerage, water supply.

How much does it cost to open flower shop?

You need to acquire the following minimum equipment:

1. Racks 30 thousand rubles
2. Office chair - 3 pieces, 10 thousand rubles
3. Ergonomic office table – 2 pcs. 10 thousand rubles
4. Vases, specialized flower stands, consumables, for the first time about 25 thousand rubles

Total: 75 thousand rubles.

We count for three months, assuming that this time is the "magic" day of florists - March 8th. Let's take the rent at the rate of $1,000 per month. Depending on the city, location, the amount of rent varies significantly. Total 108 thousand rubles. - rent.

The amount of initial investments before the opening amounted to 183 thousand rubles. This is not much, but the lion's share will be the purchase of goods and current expenses.

Personnel: 2 sellers, an accountant on a contract and an administrator, he is also the owner. Let's take a trade margin of 90%. This is the average for this moment. If the place is chosen correctly, the daily revenue should be approximately 13 thousand rubles per day, and the monthly revenue should be 390 rubles.

Let's calculate the cost of doing business:

• purchase of goods - 200.0 thousand rubles;
• salary with accruals - 60 thousand rubles;
• rental of premises for a flower shop - 35 thousand rubles;
• utility bills (heating, electricity, etc.) - 18.0 thousand rubles;
• consumables for current needs - 6.0 thousand rubles;
• taxes - 10.0 thousand rubles.

Total costs - 329 thousand rubles.
Based on these very approximate data, the profit will be 61 thousand rubles. It turns out a profitability of 15.6%. We take into account that we are talking about spring. In the summer, the figures will be lower.

In practice, such points become profitable in the long term only if there are several of them (at least three), that is, a network has been built.

Average flower shop

Premises for a flower shop with an area of ​​50.0 sq. meters. A refrigerated display case should be added to the list of equipment for the flower business. It is better if it is special, floristic equipment) and a florist's table. In addition, the class commercial equipment should be higher, computer equipment and climate system should be present.

flower shop staff

For a flower shop you need: at least two sellers, a florist, an administrator. If there is an Internet site and delivery services, then you will also need a courier. When hiring staff, you should not go to extremes:

• firstly. Do not take people who previously worked on the street into the store. Employers with experience say that the taste of such workers is spoiled, and they get "brooms".
• secondly, when hiring, do not pay too much attention to a variety of floristic courses, diplomas and diplomas. Practice shows that more important than diplomas is practical experience in a good flower shop and possession of a good dozen ways to "resuscitate" flowers.

Online flower shop

It is good to earn money not only “from the street” and in the store, but also to establish online sales. How to do it? A small investment in advertising, buying a promoted site and hiring a courier, dispatcher and administrator for a contract - here you are the owner of a network business selling flowers. And this is now a little-developed and promising direction. If you already have a flower business "in real life", the duties of a courier and dispatcher can be performed by store employees.

Flowers are one of the most popular gifts because they are relevant for absolutely any holiday. They can be presented in various types and forms, and there are many unique varieties that differ appearance and cost. The flower business is considered profitable, stable and interesting, which is why it is of interest to many entrepreneurs. It can be organized at the first stages even at home, and if you correctly promote it, you can receive passive income because no effort will be invested in the business.

The business of selling flowers has both positive and negative sides. It is important to know about all the parameters before opening a business in order to start a profitable activity from scratch.

The pluses include:

The disadvantages of the job include:

• sales are uneven because they depend on the season and are also affected by various holidays;
• to get started, you need to create a correct, thoughtful and reliable business plan for a flower shop with calculations, and you can view a sample, but each store must have its own individual project;
• for the quality work of a business, a cash register is required, the use of which complicates the procedure for accounting for activities and requires registration of equipment with the tax office, and the device itself has a significant cost;
• flowers are perishable goods that require specific care, therefore, optimal and specific conditions must be created for them;
• to get started, an entrepreneur must have complex and unusual knowledge and skills in the field of floristry in order for the flower business to be profitable and promising.

Initially, you need to register, and you can choose both IP and LLC. The most optimal is the choice of organizational and legal form - an individual entrepreneur. For this, the following documents are prepared and submitted to the tax office:

• statement, which must contain the correct OKVED codes for the chosen direction of activity;
• a flower business can operate under a simplified taxation system, which must be switched to immediately after registration;
• a copy of the citizen's passport and his TIN.

Trade will be reliable and controlled if a cash register is used in the process of work. Therefore, it is recommended to initially purchase this technique. The device must be registered with the tax office, after which it can be used for its intended purpose. It is also desirable to get a seal and open a bank account.

Choosing a store location

How to start a flower business? It is important to determine exactly where the activity will be carried out. To do this, it is necessary to carry out marketing research, on the basis of which a special project will be made, and its example can be easily found on the Internet. It will contain the basic information and nuances of opening and running a business.

You should not completely take a ready-made project, since it will not take into account the specifics of a particular region and store.

The flower business must be advantageously located, since the location for this particular activity is considered key point. by the most the best choice premises are considered:

• next to the wedding palace;
• near high-traffic areas, which include public transport stops, large supermarkets or general markets;
• close to train station or bus station.

There should be parking spaces near the store so that each customer can comfortably drive to the outlet. It must be possible to place outdoor advertising that will attract the attention of potential buyers, as a result of which a business from scratch can bring good income. There should not be competitors nearby who can lure buyers with different promotions or other benefits.

Arrangement of the premises

Competent trade assumes that a single and unique concept should be formed inside the store, which will be pleasant and interesting for customers. All costs for these purposes should be included in the business start-up project. An example of an interesting and exclusive design can be found on the Internet or you can walk through the most famous and sought-after flower shops.

Styles are great choices:

• rococo or provence in case the flower business is intended for clients with a high level of income;
• high-tech is considered ideal solution when the store specializes in customers who prefer to constantly purchase unique novelties and exquisite items;
• if not only flowers for bouquets are sold, but also flowers in boxes and pots, then such a store can be designed in an eco-style, and only natural and safe components should be used here, and such a design will act as an interesting business advertisement.

The store should be well lit, and natural lighting should be combined with artificial lighting, which can emphasize the goods presented.

An important point in the arrangement is the purchase of equipment and furniture. To do this, buy:

• showcases and racks for flowers in boxes, pots or other containers;
• freezers that can prolong the freshness of cut flowers, which will increase the store's income;
• a table designed for the work of a florist;
• a table and a cash register for efficient and correct settlements with customers;
• so that customers expect their orders in comfort, it is recommended to place a sofa in the store.

An example of the proper arrangement of all elements in the room can be easily viewed on various sites on the Internet.

Drawing up a range of goods

How to open a flower business from scratch, which will bring a good income, be stable, sustainable and promising? For this, a special project of activity is drawn up with detailed and accurate calculations, in which the nuances of compiling an assortment of goods should be indicated.

When compiling the assortment, the following elements are taken into account:

• Cut flowers, varieties of which should be numerous. The most popular are roses and chrysanthemums, tulips and mimosas, orchids and lilies, as well as many other varieties.
• Potted or boxed flowers are sought after but less popular than cut flowers. An example of a great store involves the presence of a large number of varieties of such flowers.
• Cultivated plants that are of interest to many potential customers. As a rule, they are purchased by retirees or people who like to devote a lot of time to gardening or working with crops in the garden.
• Related products that are very profitable to sell due to a good margin. With their help, you can significantly increase your profits, and this includes fertilizers, pots, flower literature, candles and ribbons, postcards and packaging, coasters and elements for creating a unique landscape design.

If you choose the assortment correctly, you can count on a good demand for a store that can bring passive and high income.

How to make a store popular?

It is important to know not only how to start a flower business, but also how to properly promote it. The following methods are used for this:

• finding corporate regular customers who will regularly order decorations for various celebrations;
• design of various portfolios, for which unique flower arrangements, and in the future it will be possible to make original bouquets for weddings, dates, anniversaries or other significant dates;
• advertising on radio, television or other media;
• cooperation with holiday agencies, with restaurants or other establishments that can become regular customers;
• creating your website on the Internet.

Recruitment

How to organize a flower business that will be popular among buyers? To do this, it is important to find suitable employees who will be professional florists who can properly care for flowers and create unique and inimitable compositions from them.

Wages should be fully dependent on revenue.

Pitfalls in opening a flower business

It is not difficult to start this business from scratch if you look at an example of a successful store in advance. However, for a promising profitable work you need to know all the possible difficulties and pitfalls, which include:

• if you hire non-professionals, they will not be able to make unusual bouquets, so the store will not be able to compete with other establishments;
• you should not purchase a ready-made store, because profitable business will never be sold;
• flowers need to be properly looked after and kept in optimal conditions, otherwise they will quickly lose their presentation, which will lead to constant write-offs;
• you should not save on creating the original design of the store, because otherwise it will not differ from standard outlets, therefore it will not attract the attention of customers;
• trade must be honest, therefore it is unacceptable to make a bouquet of fresh and half-withered flowers, since you can easily lose customers;
• on holidays, you need to clearly realize how many bouquets and flowers can really be sold, so as not to set up buyers for pre-orders;
• it is advisable to use a cash register during work, which will simplify control over the sellers.

If you know all the pitfalls, then you can expect a successful opening of a profitable and efficient store.

Financial calculations

The project of opening a flower business involves investing the following amount of money:

• creation of a unique design - 150 thousand rubles;
• purchase of equipment and furniture - 320 thousand rubles;
• investments in business advertising - 40 thousand rubles;
• business registration - 1 thousand rubles.

The total initial investment is 1 million 51 thousand rubles. Monthly expenses:

• rent of premises per month - 40 thousand rubles;
• purchase of goods for a month - 500 thousand rubles;
• salary of employees - 105 thousand rubles;
• business advertising - 5 thousand rubles;
• taxes and utility bills - 40 thousand rubles.

Total - 690 thousand rubles. With a markup of 80%, you can expect an income of 900 thousand rubles, of which net profit is 210 thousand rubles. Profitability is at a very high level, since it is equal to - 210/900*100=23.3%.

Thus, if you correctly open a business, pay a lot of attention to its advertising, offer a good assortment and hire professionals, you can get profitable business, which will be stable and developing, so in the future it can bring constant passive income.

A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. Every city has a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize a flower business in such a way as to make a profit? To do this, a number of factors must be taken into account.
Organization Features

In this business, several components play a major role. It is necessary to accurately determine the size of the initial investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and strategically place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.

To organize a flower business, it is enough to register with the local branch of the Federal Tax Service of Russia as individual entrepreneur, register with the Pension Fund branch, as well as decide on the type of taxation and start looking for premises.

Type of outlet

There are several types of retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.

The flower pavilion will require big investments. You will need a spacious room, decorated in design style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start trading in flowers, the investment of funds is reduced to the minimum amount, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• cutting tools.

In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.

In order for your business to be profitable, it is important to properly locate the outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes to choose a good place need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the goods for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. Flowers should be stored in a film or cellophane so that they do not lose their presentation. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.

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Choosing staff

Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer decent wages and good conditions labor.

You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They can be dressed in beautiful costumes that reflect the image of your company or restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.

The best form of advertising is a sign that will grab attention and let you know that flowers are for sale. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.

On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.

In order for a business to develop and be successful, you need to properly organize your daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

The time of the highest sales will depend on where the store is located. Stores located in busy areas will sell more flowers from about 4 to 7 pm, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.

The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the studies. Economists argue that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this matter.

It should be noted that the sale of flowers is one of the five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, in order for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person likes to mess around in a personal plot, he grows magnificent houseplants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then family budget replenishes steadily.

To answer the most main question whether the flower business is profitable, one should remember the hype for the holidays, for example, before St. Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, and business partners. They are purchased not only on major holidays, but also on weekdays for decorating bars, restaurants, hotels, spas. Without flowers wedding celebration will not be complete, and they are extremely popular at anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then prices increase on the sixth day, and on the immediate day of the holiday they reach their climax and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many beginners in the flower business do not create it from scratch, but buy a ready-made one. This, if the purchased business is “working” in some moments, is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business ads.
Search the web for something like:

– I will buy a flower business;
– opening a flower shop business plan;
– flower business to buy;
– sale of flower business;
– sell flower business;
- a cheap flower shop.

There are many offers and you are sure to find something that suits you. But we repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a pacifier! Or problems instead of profit.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people, versed in botany, open outlets, wanting to simultaneously realize their abilities and earn money.

But not everything is as smooth as it might seem at first glance, because apart from good points, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

Retail flower business is conditionally divided into four formats:

• – pavilions located near the metro and in the passages;
• - small shops that are located in shopping centers, in crowded places;
• – specialized boutiques located on the busiest streets of the city center;
• - in addition to the existing flower shop, it is advisable to open an online store - virtual reality is now extremely relevant.

The flower pavilion is a huge competition

Today, small flower pavilions are found literally everywhere, because there are such outlets near every metro and in all transitions. True, there are many potential buyers, since these are very busy places.

A good location is considered an important guarantee for the development of such a business, because flowers are a perishable commodity, so a good turnover is essential.

The basis of sales in a small pavilion are cut flowers, the assortment of which is 15-20 positions. But as an additional percentage of income is packaging.

Flower shop - great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income through the sale of ceramics and potted plants.

Of course, if a store is organized, great attention should be paid to the selection of personnel. Friendly, competent, color-savvy sellers will be able not only to sell goods, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praising a customer for his excellent taste can turn him from a casual customer into a regular one.

A flower shop requires a significant investment, which cannot be compared with the opening of a small pavilion. It pays off more slowly, but to the number undoubted merits This format includes stability, and all thanks to the rich assortment and the presence of regular customers.

Floral boutique - a newfangled trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: the design of the room, and the flower arrangements created by real masters, and the aura in such a room is special. Competent sellers are also relevant, because profitability depends on them.

In order to open a store high level, it will take a tidy sum of money, but, despite the high costs, in the future you can receive an excellent percentage of income. it promising business, because having a floristic boutique, you can reach corporate clients.

For example, the design of just one corporate banquet brings profit, which is compared with a week of a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life runs very fast, so many people do not want to spend their precious time going to flower shops and specialty boutiques. For this reason, it is impossible to do without an online store at the present time.

The cost of opening it is not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because customers can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a great sales channel, thanks to which revenues increase significantly. But you also need to be aware of the additional shipping costs and take into account the very possible probability of returning the goods.

And yet, if there is no regular flower shop, you should not open an online store, because this is a very risky undertaking, because the goods are perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to a birthday ... To open a flower pavilion, you need to consider the following important points:

• – register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• – to have contacts with flower suppliers.

Now let's look at these points in more detail in order to present a clear picture of the opening of a small flower pavilion. Basically, create entity in this case, it is not necessary, that is, it is quite enough to register as an individual entrepreneur.
This process is carried out in the tax office at the place of residence.

If we talk about sellers, their remuneration may consist either of a salary and a percentage of sales, or entirely of a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, and not one.

An important factor in the success of any small retail is the choice of location: on the one hand, it should be passable (near a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can arrange deliveries with a flower greenhouse. But in order to minimize your risks, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, it should be remembered that flowers in such places are bought by people with low salaries, so they always want to save money. Thus, it turns out that it is not worth buying professional racks, expensive decorative shelves and other delights, because due to their insolvency, this category of the population does not like “beautifulness”.

You do not need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Starting your own business with a quality online store franchise is the best solution for beginners:

The best option for decorating a pavilion for flowers: wooden shelves, ordinary plastic buckets, vases, a table-counter, racks for bouquets. The buyer will immediately see that there are friendly people here and there are no exorbitant prices. Accordingly, it is necessary to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers such a choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets, of which several are in red and white.

And one more important point - you do not need to keep flower vases half empty. The bottom line is that customers think very extraordinary: many believe that the product in demand has long been sold and the most unclaimed flowers remain.

And some think that a half-empty vase is evidence of the failure of the pavilion owner, because the vases are not bursting with flowers (of course, the buyer will take the flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, it is difficult to find a good place for a store today, because the best places are already taken, and if it is vacant, you need to be prepared for a high rental rate.

Of course, the arrangement of the store and the choice of assortment is a more difficult task than the design of the pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flower flasks.

In addition, you need to have:

• – coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best ones, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should install an air conditioner and put a glass refrigerator.

It should be said that the customers of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from customers of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, business should be developed here in two directions: plants that bloom in the corresponding season, and more unpretentious plants (ficuses, cacti, dracaena, monstera).

The choice of a name for the store is the main point

As one famous cartoon character said, “as you call a yacht, so it will float.” This statement is beyond doubt, so this aspect should be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things that are inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the category of consumers by observing competitors near your outlet. After the age of potential buyers is determined, previously invented names should be filtered, leaving only those that will attract people from the target audience.

A Quick Step-by-Step Guide to Opening a Flower Shop

So, to summarize the above and supplement it with new arguments, we can draw up the following plan of action:

• - for starters, it is desirable to get a basic education in the flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet in order to keep abreast of events and understand current trends;
• – business registration – if knowledge in this area is not enough, you can seek help from a law firm. Employees of such an organization for a fee will provide competent advice and help prepare a package of documents;
• - the shop premises should be located in a place with a high degree of traffic, in addition, it should be open for viewing;
  – acquisition of the necessary equipment, tools;
• The choice of suppliers is no less important. On the this stage you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural enterprises). You should also ask about the quality of products, find out the terms of delivery and look for reviews about the supplier;
• - equipment and decoration of the store. Here you can use your imagination and knowledge acquired in the courses of florists. AT without fail the window should be attractive so that people passing by want to go into the store;
• - additional benefits are always useful - it can be delivery, creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. Nobody canceled this rule, because it is extremely effective.

Remedies for wilting - a separate topic

A guide to starting a flower business would be incomplete without mentioning the special products that are added to the water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics are often used to combat harmful microorganisms, as well as antibacterial preservative additives. As for the cheapest options, these are old and one might say “penny” remedies: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans for the development of a promising business and want to acquire regular customers, you should not get carried away with special means, that is, preservatives and probiotics, because such substances turn off the plant's immunity to the bacterial background.

The result is obvious - the buyer brings the flowers home, puts them in an ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-growing plants are best used to create floral paintings, dry bouquets, than to imitate a live view up to the minute of implementation, deceiving the client.

Floral boutique - the aerobatics of the flower business

What do you need to do to open a flower shop?

The very first step is to search suitable place. But now you should take into account not only the location, but also be guided by the possibility of repairs, radical redevelopment.

It is much better if the premises are owned or, as the most extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The main principles to be applied in practice are as follows:

• – careful maintenance of customer databases, confidentiality;
• - the owner of the boutique should regularly attend exhibitions, read a lot of literature;
• - flowers are purchased only from trusted suppliers, even despite the high prices;
• - it is necessary to hire only professional florists with a name, with good experience work;
• - the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions for certain varieties of flowers, potted plants, and ending with the intricacies of creating unusual compositions.

Floristic salon

is not only the sale of flowers, but also the provision of a wide range of additional services: for example, work with exotic plants which are delivered to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers should not be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say so directly, since buyers of this kind primarily appreciate the level of service.

As for the direct design of the premises, everything should be thought out to the smallest detail. For example, a separate room is needed to store auxiliary materials, and packs of raw flowers in buckets do not need to be flaunted.

To equip a mid-range boutique, you should purchase:

• – good floristic racks;
• - glass refrigerator
• - a couple of tables, chairs;
• - it is advisable to hang tulle and curtains on the windows, avoiding the use of blinds;
• – at least one computer and a complete set of office equipment. As far as the program is concerned, the most preferred option– 1C, because it is ideal for requests from an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated in a stylish, but not minimalistic way, because it sells emotions and, of course, flowers ...

But what about the assortment? It must satisfy any requests, striking in breadth and diversity. The client suddenly wants purple roses, and in response to him “we will soon bring them from Holland, don’t worry.”

A significant advantage of a floristic boutique is the fact that there is no need to purchase large quantities of flowers in bulk. The reason is clear - buyers understand what the “bring to order” service means, since they encounter such procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladiolus, lilies of the valley, daffodils.

But this is not all the advantages of a business of this format, because customers do not require long-term color fastness. If the bouquet stays for three days, that will be enough for them. What does it give? The secret lies in the fact that excellent opportunities open up in terms of performing various weaving and stringing techniques.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. It can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same applies to workplaces in the office, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dry flowers. Here the flight of fancy is unlimited, if there is talent, then the business will go up.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

In addition to making bouquets and compositions, designers arrange events, developing an individual approach to each client. Today, floristry has reached its peak, because flowers can be used to make unimaginable compositions on the walls, garlands, stunning wedding bouquets. It is also possible to make combined flower baskets, for example, from dried flowers and living plants.

Clients for a floristic salon can be searched either on your own, or you need to get connections with wedding offices, interior design organizations. Of course, a certain percentage will have to be deducted from each order received, but there will be no shortage of customers, that is, the business will actively develop.

Concerning winter period, at this time of the year there are fewer holidays and celebrations, but this is not a reason to relax. For example, in winter, you can closely engage in interior design, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• - Attractive price point.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies are now developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent need.

If an online store is created on the basis of a floristic boutique, it should simply be promoted and make a profit. In addition, the site must be securely protected so that competitors do not copy photos of your work, then passing them off as their own. But it is desirable to supplement the business card site with video recordings of master classes in the manufacture of flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today among those who want to grow professionally, and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if we consider the design, you can order an individual version or use a ready-made template. The main thing is that it should be attractive, inviting, memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - you don’t need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires a high server speed.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking business, so it is much better to take the help of qualified professionals so that everything works like clockwork.

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It is also possible to do business in such a way, when an online store does not have a basic framework. How does this happen in practice?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need to:

• - look for a landlord;
• - hire staff;
• - spend money on the repair and arrangement of the store;
• - buy equipment;
• - to wage a zealous fight with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be provided, for example, if a large customer comes across. From a financial point of view, the most the best option– renting an office in an inexpensive building.

The office should have a reception room, combined with an office where the equipment is located, and, of course, a workshop: florists work there and couriers are waiting for orders.

There is no doubt that the office should have a well-thought-out communication system, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly efficient, so it is better to have retail outlets and create a virtual resource based on them.

We consider it wrong to create an online store that sells exclusively flowers. The online store sells very well and other related products. For example, you can create an online store for indoor flowers, an online store for selling flowers in pots, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower trends that you can use to create several small online stores or combine them all into one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for opening a profitable but risky business, check out some important aspects, which, in fact, will be discussed further.

A thorough study of the nuances of the market

There should be no particular problems for opening a business: you need to rent a retail outlet, draw up the necessary documents, order flowers from suppliers, and you can begin your development. But still, you should first think through everything carefully, analyze the situation, find out if there are many competitors and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve”, the owners of this business cover monthly expenses, that is, taxes, rent of a retail outlet, staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words this is easily explained: the rose bush blooms without a transplant for several years, and chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on them.

Good location for a shop

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. The fastest way to pay off is retail outlets near the metro, in underground passages and other places with a high degree of traffic.

Also, the flower trade is to some extent of a momentary nature: a man walked past the store, saw flowers of extraordinary beauty, went in and bought them, although he was not going to do this at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and simply wither. The period of their implementation is not very long, so for short term they must go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus, flowers can be treated with drugs that slow down the process of decay. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packaged and delivered to the airport (naturally, if we are talking about foreign deliveries).

While the plane is in the air, a customs declaration is being processed, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

In the early stages of doing business proper organization supply and marketing are the main tasks of a novice entrepreneur. This is where the main drawback of the business lies, since the maximum sales period for most types of flowers is a week. This means that the entrepreneur must calculate possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering customers exclusively expensive and exotic flowers is impractical, because not everyone has the same financial capabilities. It's good when the customer can purchase more cheap option, for example, buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a florist designer are additionally paid.

The fruits of action must be visible

What is meant by this? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, you attract new customers.
If the business is already well developed, you can become a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

flower business- a serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs pay off in about a year and a half, so with common sense, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks does not drink champagne, this is a well-known fact.

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