How to open a developing center for children. How to develop a business plan for a children's game room. Consider in stages how to open a children's developing center by law

In our country, developing centers have not yet been widespread, therefore there is no in this field high level Competition. But this is a fairly specific business, whose development will require special knowledge and pedagogical experience. In this article we will try to figure out how to open a children's developing center from scratch, where to take money and which training techniques are used in the process of work.

Start-up capital

• To attract partners. Ask your acquaintances or friends, maybe they will want to work with you in a share. In this case, you can receive 20-30% of profits, and the rest of the money to give partners and it will be fair, as they risk their money. But work with loved ones can lead to what you will rassay if something suddenly goes wrong. It is possible to give a lot of examples when friends who led a common business forever remained enemies. But there are quite successful tandems, so if you are sure, you can risk;
• To seek help to local authorities. Self large spending This business is renting the premises and its equipment. If you provide a room for free, you can significantly reduce costs and do without your money. Do not think that in the mayor's office you will be met with open arms. Such communication does not always give a positive result, but trying to try. If you are able to convey that your business can bring great benefits for the city, officials can go to meet you;
• Small business support center. Such organizations operate in all regions of our country. Theoretically, they can give you a sediment of the center's opening subsidy, but for this you will have to collect a lot of documents, develop a business plan, etc. But if desired, everything is possible;
• Home Children's Center. If you have tried all the options and did not succeed, try organizing a kids club in own home or apartment. it great idea . Register the IP, type students and start working. When the client base increases, you can rent an apartment large SquareAnd over time, open a full-fledged developing center.

Registration of activities

So, you all thought out and decided, I want to open a children's developing center. The first thing you need to do is register as an individual entrepreneur. By law, individuals can engage in tutoring or organization of children's leisure without a license, only if they have the appropriate teacher Education.

If you have experience in this area and all the necessary documents confirming your qualifications, you can at first do without employees and conduct classes yourself. All teachers who you invite to work should be individual entrepreneurs. This is the easiest way to open a children's developing center on legal grounds. If you want to immediately register entityYou will have to receive a license and discover a full-fledged educational organization.

Consider stages, how to open a children's developing center by law:

1. Register IP or LLC;
2. We indicate activity codes - "Providing personal services" or "club activity". Another option is "child care";
3. We choose the tax system, it is desirable USN.

For registration of the license, the following documents will be needed:

1. Lease agreement or purchase and sale of premises;
2. Resolution fire inspection and SES;
3. Registration certificate;
4. Tutorials and training techniques;
5. Teaching Staff.

All documents must be submitted to the Education Committee and wait a certain timeuntil they approve the license. This is a complex and quite troublesome case, so with the license decor it is better to wait for those times when your children's developing center as a business will fall on his feet and starts making a profit.

Location

You thought for a long time and still decided to open a children's developing center, where to start? Of course, with the choice of premises. According to experts, such an institution is one of. In a small settlement, you can rent any suitable room.

Selecting the place for the developing center in a major megalopolis, it is necessary to take into account the location of competitors and the target audience. Children's clubs cannot be not far from the industrial zone or in the working quarter. It is best to open this institution in a residential area so that parents can be comfortably driven by their children.

Equipment

• In the institution should be equipped with separate rooms for games and classes, as well as locker room and bathroom;
• Walls Krasyat water-emulsion paint Or worship moisture-resistant wallpaper;
• The ceilings must be covered with a whitewash or water-free;
• There should be no defects on the floors. It is desirable to cover them with anti-slip material.

After you do repair, you need to carefully think about what you need to open a children's developing center? Make a list of necessary furniture, toys, sports equipment and educational materials. When you make purchases and put everything in our place, you need to coordinate the use of the room with an erendor. After this organization gives the appropriate permission, you can proceed to work. Now your institution is ready for receiving the first students. Do not forget that all equipment and toys must be certified.

Business plan

Competent planning will help beginner entrepreneurs to avoid serious mistakes In the process of activity. Before discovering a children's developing center, a business plan is desirable to show specialists to check all the calculations and gave an expert assessment. Try to add all the necessary information about your establishment to this document, count the costs and demonstrate profitability to understand whether to open a children's developing center is it profitable.

Financial investments and profits

Now let's try to calculate how much the children's developing center is worth opening. As mentioned above, the largest cost of expenses is renting the premises. You will have to pay 20-35 thousand rubles per month, depending on the area and condition of the room. Another important moment - food. Basically, the diet of children should consist of dairy products, porridge, pasta and sweets. For a group of 15 people, food will cost 10-15 thousand rubles. Personal service costs and salary staff - 50 thousand rubles.

In addition, it is necessary to take into account the cost of purchasing equipment and arrangement of the room.

The total cost of opening a business accounts for about 200 thousand rubles in the first month of activity. In addition, you will have to upload a monthly 5-10 thousand rubles for current expenses. If you purchase a finished business children's developing center, it will be much more expensive. But in this case, you do not have to worry about anything, since the work of the institution will be established to the little things.

That your business brings income, you need to dial several groups of 13-15 children. The cost of one monthly subscriber is 5 thousand rubles, respectively, you will receive about 200 thousand rubles every month and more. Of these, 100 thousand rubles are net profit. If you seriously do advertising your institution and attract more customers, income will grow at times. Such a project on an optimistic scenario pays off within 1 year. But in practice, not everyone can achieve such results, so it is better to increase the payback period to 2 years.

We bring to your attention some tips that will help you achieve success in this difficult business:

• If you want to open a children's club or a developing center without a license, you should not write in labor books Employees "Lecturer". In this case, the formulation "Instructor" is more suitable. You can also write "Consultant";
• Your center must have some distinctive features, "Highlight", which will attract customers. For example, you can invite clowns for the birthday of each child or make good discounts on the subscription this month;
• Ask parents to fill out an accounts monthly in which they may indicate which skills need to develop their child and for what additional services they would like to get. Maybe the parents want their children to engage in dancing or studied foreign languages;
• To reduce the cost of renting the premises, rent several cabinets to the sublease to a children's psychologist or a speech therapist;
• Enter the bonuse system for each attracted client. For example, if the kid led three of his friends, he can get 50% discount on the subscription. Thanks to this you can attract new customers.

conclusions

Nowadays, small business is experiencing not the most best timesBut places such as children's educational centers are in demand in any economic conditions. When you figure it out how to organize your business from scratch and find what you can make money, such an institution will begin to bring good profits. Everyone knows that the case in which the soul is invested, will never be unprofitable.

Children's rooms have become a real find for young parents who need to periodically spend time separately from their babies, for example, making purchases or visiting various events. And if earlier such rooms existed as an auxiliary part of the main business (shop, cafe or recreation centers), now they have been separated into a separate segment, and are pretty an interesting commercial idea. To implement it, it is not necessary to have large starting capital and special knowledge. It can not be called highly profitable, but it can bring a stable income and has certain development prospects. In this article we will look at the children gaming room As a business, and tell you what will be required for its organization.

How to open a game room for children

Children's playroom is a specially equipped place where children spend their leisure supervision of an adult employee. The purpose of creating such enterprises is not to organize an educational or educational process, therefore it is not necessary to obtain licenses for these activities. The main task that needs to be solved is to organize a safe and interesting pastime for children for the period of their separation with parents.

Children's game room - business is low-budget and simple in the organization. To launch such a project, you will need:

• premises (the recommended area of \u200b\u200b40 square meters. m);
• bright decoration;
• equipment;
• children's furniture;
• sets for creativity and stationery;
• 2-3 employees.

If your goal is to make an entertainment establishment, you can position it and in a densely populated outstanding area where the focus of children's entertainment is presented. The format of such a game room will be somewhat different: you will need to take care of creating a waiting area for adults, carry out a full-fledged advertising campaign to attract customers, work on the spectrum of services offered. You can organize various show programs, offer to small visitors to aquagrim (drawing a picture on the face of paints), carry out mobile and role-playing games, etc.

What you need to pay special attention

The business idea of \u200b\u200bthe opening of the children's room will bring profit only if you will be able to create a positive image for your company. Nothing is so worried about the other than the security, health and good mood of his child. Therefore, so that your customers are satisfied, it is necessary to develop a set of rules for visiting the game room.

According to the experience of already working and successfully developing companies in this direction, the main conditions for finding a child in the children's room should be:

• age from 1 to 10 years, while the kids who have not reached a three-year-old age should be under the supervision of one of the parents;
• filling in the parents of the questionnaire with the indication of the basic information about the baby;
• lack of an allergic child or infectious diseases (children with obvious signs of colds or viral diseases can not be allowed to visit the room, because it may be infected with healthy kids, and you will be accused of you);
• compliance with the safety requirements of the use of game equipment;
• the ban on the use of children on the territory of the game room is sharp, stitching items that can harm health by negligence (for example, toys with metal parts, etc.);
• compliance with basic sanitary norms - need to be removed upper clothes And the shoes at the entrance, do not rush with you food and drinks.

Important! When a child is left in the game room, definitely stipulate with adults accompanying or prescribe in the questionnaire who has the right to pick it up.

Preparation of premises and business registration

In addition, the room for the opening of the children's room should have the specified quadrature, it should be light, warm and comfortable. When preparing a children's room to open, it is recommended to be guided by SanPine 2.4.1.2660-10, designed for preschool organizations. More precisely, those requirements that are provided for enterprises that provide services for the care and supervision of children who are not related to education, and without the organization of sleep and nutrition.

To start work, you will need to register the tax service. To do this, read how without errors. Suitable organizational and legal form is an individual entrepreneur. To obtain the status of the IP, you need to prepare a number of documents (see), including a statement of registration of the established form. This statement should indicate the codes of the economic activity that you will do. In our case, you can choose the following:

• 88.91 "Providing day care services";
• 93.29 "Entertainment and entertainment activities".

Simultaneously with the registration it is recommended to choose a suitable tax regime. For such an enterprise, a simplified system (USN) or (UNVD) is suitable. The possibility and conditions for the application of a particular special regime should be specified in the local tax authority, since such issues are governed by territorial legislation. The next thing to do to open the children's room is to choose and purchase equipment and gaming equipment.

Approaching the issue of children's leisure room, it should be understood that the main principle when choosing certain designs, complexes and other items is safety. Therefore, it is recommended to acquire everything you need only in reliable manufacturers who can provide quality certificates for their products.

What equipment for the children's room will you need? In the following table we presented the most popular positions and approximate retail prices:

In addition to equipment, you will also need to purchase toys for children of various age-related categories: designers, cars, dolls, balls, etc.

Be sure to have the following furniture:

• wardrobes for clothes and shelves for shoes;
• children's tables and chairs;
• benches;
• furniture for staff.

Important! Be sure to prepare the first aid kit to provide first aid to the child in case of need.

Complete the list of stationery and kits for children's creativity. In total, about 400,000 rubles will leave for the purchase of equipment, furniture, toys and everything needed.

Staff

In order to look at the children, it is not necessary to have a pedagogical education, but its presence will be a plus when selecting candidates for a vacancy. Try to take on the work of responsible, active, friendly and pleasant people. The number of employees depends on what number of children will be calculated by the game room and from the work schedule.

Possible profit

To evaluate the children's room as a business, you should draw up an approximate forecast of profit and calculate the payback period of initial investments.

The size of the starting capital begins on average from 500,000 rubles. This amount includes the cost of registration of business, renting and premiting the premises to work, the purchase of equipment and advertising. Current expenses will consist of renting, wages, taxes and utility payments.

As for income, the average cost of the game room is 200 rubles. in 1 hour (per child). According to the reviews of businessmen engaged in such activities, the day you can earn from 4,000 to 10,000 rubles. Depending on the day of the week, the season of the year, and on how many simultaneous stays of children are calculated by the room.

If the average day revenue will be at the level of 4,000 rubles, then the company will bring about 120,000 rubles a month, of which approximately 45,000 rubles will have to share net profit. In such conditions, the payback of investments will be achieved in 10-12 months of work. It should be noted that the demand for children's room services is usually stable, but in summer time (vacation season) still observes some decline.

Favorable today is considered. Opening your store for the sale of goods of this category, you can do well even in a crisis.

It is possible to increase efficiency by expanding activities, providing additional services (conducting photo sessions, organization of holidays, etc.), as well as an advertising company. For example, an excellent promotion will be the Internet. Advertising on sites dedicated to children and motherhood, promotion on social networks, distribution of coupons via the Internet - all these measures usually lead to good result. As one of the investment options, we recommend that you consider what we are talking about.

Game room for franchising model

Franchising in the field of children's entertainment is presented quite widely, you can find a proposal for every taste: starting from creative zones and ending with robotics clubs. The franchise of the children's game room is interesting because it implies use in your startup completely ready-made solutions:

• the franchisor carries out branding your enterprise and you start working under the auspices of a well-known company;
• you get the opportunity to purchase equipment and all the necessary materials on favorable terms under franchisor contracts;
• the partner provides support in the design and design of the room, teaches you with its standards of work, etc.

The cost of such transactions will differ depending on what kind of activity format you will prefer. So, the franchise of the children's play room "Smeshariki" from the company "Marmelad Media" will cost 150,000 rubles. (Paved Contribution) at the start and 10,000-12,000 rubles. Monthly (royalties). At the same time, the company puts forward certain conditions of cooperation: the area of \u200b\u200bthe room is from 200 square meters. m, the size of the initial investment from 1 million rubles. The stated payback period is 24 months.

In confrontation of parents - the adhesives of free education and supporters of early child development, for many years confidently defeat the latter. More and more parents are thinking about developing classes for their Chad almost from diapers, and the discovery children's Center It can be a profitable business idea. What is needed to implement such a project? Let's try to make up step-by-step planHow to open a children's developing center.

Step 1. Formulate the concept

Before making a business plan, you need to decide on the format of the future center. Universal children's groups with a multi-industrial composition, where parents can "throw" a child for several hours, while they are engaged in affairs - the service is in demand, but the relationship does not have such a "kindergarten for an hour". Customers - parents must understand who they trust their children and why pay money, so carefully consider the work concept:

• age of adopted children;
• principle of group formation (age framework, other criteria);
• the main focus of development (comprehensive, creative, intellectual, physical, emphasis on foreign language etc.);
• applied programs and techniques;
• short-term or long stay of children in the center;
• the presence of individual classes, psychological and correctional work with children.

This is the so-called "pedagogical" part of the project, which will make your center attractive and serious in the eyes of potential customers.

Who exactly these potential customers - will largely determine your further steps. If you expect for children from wealthy families, be prepared for the cost: ranging from the rental of the cheap room, ending with the hiring of the best teachers. If your category is "Economy Class", you can do with low financial blood, choosing a small room in a residential area and limited to a minimum of services and hired personnel.

Step 2. We register a business

To open a children's center, you need to register as an entrepreneur. The law "On Education" comes into business. To engage in children's leisure, tutoring, training for school and other services without licensing, individuals can only be in the form of individual pedagogical activities.

Without a license, you can personally hold classes, take into the center of the administrator and technical staff, but here to hire pedagogical shots to work with children, being in such a status, it is impossible. Invited teachers should also be individual entrepreneurs, otherwise you will have to receive a license for an IP or immediately register a legal entity, licensed and becoming a full-fledged educational organization.

For the opening of a business by a person who does not "cook for many years in an educational system, preferably the first option: easier and cheaper. The official name of the center, which appears in all documents, will sound like your name with the PI console, and in everyday life and promotional materials you can call your company as you like: a developing center, club, baby school, etc.

1. Subject IP or, submitting documents to the tax inspection at the place of residence.
2. Filling out a statement, specify the right activities of software, for example, 85.32 (child care), 93.05 - Personal services, 92.51 - Club activities.
3. Choose the optimal tax mode. Most likely it will be a "simplist": to keep accounting and donate reporting on its own.
4. Open the bill account in the bank.

Step 3. We get a license

If you want to hire teachers or decided to open ooo, get ready for the license. You will need documents:

• contract for the premises for the Children's Center (Rental or Property);
• conclusion SES I. fire service to the room;
• certificate of State Registration of the Firm;
• charter LLC;
• educational program;
• scroll methodological materials and textbooks in stock;
• teaching information.

The specified package of documents should be submitted to the Committee of Education and wait for the approval of the license. The point is not fast and not simple, and it is more appropriate to start it when the business will already be on your feet. At the initial stage, it is prudent still not to get involved in this complex process and while working as IP is to open a children's entertainment center that does not require the involvement of professional teachers. If you have acted, step 3 can safely skip.

Step 4. We draw up the room

To accommodate the children's center, the room must comply with certain requirements:

1. Separate non-residential premises.
2. Not a basement, a mixture or basement.
3. The height of the ceilings from 3 m.
4. It is desirable to have a fire exit.
5. Installed fire alarm system.

Making repairs, you need to be guided by the rules regulated by SanPiN 2.4.1.2440-10:

• the room should be highlighted place for undressing, the game room, used as well as for classes, bathroom;
• walls - painted or covered with moisture-resistant wallpaper;
• ceilings - recommended whitewashed or coating with water-free;
• floors - smooth, without defects, not slippery;
• electrical sockets and switches at an altitude of an inaccessible child (from 1.8 m).

Prepare the room properly, buy necessary furniture, toys, inventory for sports games, materials for classes. After that, the entertainment center without educational services is ready for reception of children.

The educational organization is obliged to harmonize the use of renovated premises with Rospotrebnadzor, and only having received permission to operate, invite pupils to itself. Do not remind you that all equipment and toys should be safe and have certificates.

Where to find a place for a kids club? The easiest way to solve the problem in a small town - you can safely take any suitable room on the passable street or an area of \u200b\u200b50 square meters. m in the shopping center. IN major cities Take into account the competitive environment (the location of similar institutions is unwanted nearby), as well as your target audience. An elite kids club cannot be in the working quarter, and grandmothers and mothers living in a residential area are more convenient to drive kids to classes within walking distance.

Deciding with the place, do not forget to think through the interior in accordance with the concept of your school.

Step 5. We select staff

Even if your center is not yet fully staffed by children, it is unlikely that you have enough time to follow the order and do economic issues. You will need 1-2 administrators (consider loading from the mode of operation) and the cleaner. In practice, the administrator is responsible for cleanliness in small children's clubs.

The question with the pedersonal will be solved depending on the format and level of your institution: what services you offer how much groups scored, etc. You may be limited to a pair of educators, but a full-fledged developing center is unthinkable without teachers of English, dance teachers, painting, children's psychologist. The staff can be replenished gradually, as new services and configuration of groups are introduced.

Selection pedagogical personnel - It is fully your responsibility: do not hesitate to ask the applicants with recommendations, check the documents on education, interest the experience of work. Not every person with ped-formation is able to get along with young children: Be sure to control the work of teachers, attend classes, get feedback from parents.

If you are positioned as an institution with a developing function, your classes should give results. Each teacher should develop criteria for evaluating children's success, which will be understood by parents - many of them are actively interested in what the child is engaged in the center, and is there any sense from this. There are no harsh requirements in the club predominantly entertainment, the parents are important for their children to look at them well.

But the main thing - the kids should gladly go to your center and become regular customers. If the child is not interested, after several classes, Mom will take it from you and, with a lot of probability, will give your competitor. Every teacher with their personal qualities and attitudes should support the desire to visit the club in children.

Step 6. We are looking for customers

If you manage to please your small customers and their parents, they will serve you a good service, passing the contacts of the center in their surroundings. But it will not happen immediately. First visitors need to first find and interest. Start with free and low-cost promotional events:

• while you will make repairs, do not forget to place an announcement about the soon opening;
• arrange attracting the opening of the center (balls, music, etc.);
• make a bright sign and navigation;
• take advantage of social networking and Internet communication: invite customers through the "Mama" forums, create your own groups;
• decide business cards according to the nearest office and shopping centers;
• pass on kindergarten with leaflets;
• agree with the nearest housing systems about posting ads on their information boards;
• do not be lazy to make the site.

How much should the Children's Developing Center cost

And now in numbers. How much money you need to open children's cluband how soon he pays off? Consider the easiest option. Calculate on initial investments of at least 600 thousand rubles. This includes:

• organizational expenses (registration, bank account) - from 2000 rubles;
• arrangement of the room - from 250000 rubles;
• acquisition of equipment, toys, materials - from 200,000 rubles;
• furniture - from 100,000 rubles.

The specified amounts are approximate and given on the example of a children's club operating in a residential area of \u200b\u200bone of the regional centers. Premises area of \u200b\u200babout 80 sq.m. Located on the 1st floor of the residential building, designed for 2 game rooms. Permanent expenses The children's center consists of renting (this is the most essential part of the monthly costs), wages, utilities and other payments, advertising.

What does the children's center earn:

1. In the club on a permanent basis, approximately 50 kids are engaged - their parents buy monthly subscriptions on 8 classes. Part of the children walks periodically (400 rubles at a time). Revenue from these occupations fully covers the basic costs of the IP.
2. In the center take a children's psychologist, speech therapist (by writing).
3. Children's books, toys, goods for creativity, festive accessories are sold in the club.
4. Two times a week, creative master classes are held for adults and children.
5. For the request, children's events (birthdays, christmas tree) are organized.
6. In the evening, one of the cabinets surrenders to the Subarend to a private psychologist.

With the competent organization of work, the project is able to paint himself throughout the year, but it is rather an optimistic scenario, because in reality, it's not at once. The average payback period of the children's center is 24-30 months.

The easiest way to open a children's studio is to buy.

But if you still want to do it yourself - we offer you a step-by-step instruction from the expert of Sandland.

Business on children recently is becoming increasingly popular. There are several reasons for this - first, the trend on the early development of children is capturing the minds all more Parents. Almost from the very birth of the baby mom and dad think about how to develop creative skills His Chad, how to make it smarter and more educated, how to promote the full and multilateral development of the personality.

Especially acute this question arises for parents of children aged 3 to 5 years. At this age, any parent is trying to invest in the development of the child a maximum, recording it in various sport sections and creative mugs, dance schools, music, etc. If a few years ago, the number of proposals to hold a children's leisure leisure with benefits were limited to sections and circles of city centers of children's creativity, as well as specialized artistic, musical and choreographic schools, today the situation changes in the root.

Now the children's leisure and early development industry is represented by private children's studios, which offer more competitive services compared to municipalities. Moreover, the approach to children, their development and education is fundamentally different from the usual approach of the Soviet school. In such children's studios, they do not put the goal from the child Tchaikovsky or Maya Plisetskaya by any means, even contrary to the desire and the possibilities of the child itself. Children's studios use a more loyal and flexible approach, taught playing, develop creativity without estimates and coercion, taking care of the first of all about the moral and psychological state of children.

Another reason for the popularity of business on children is that the sphere of children's services is rather rich in business ideas that can be implemented using minimal investments and a huge desire to work for themselves and develop their business. Naturally, at the initial stage of the children's studio will have to devote much time and strength. But at the same time, a children's studio as a business can combine both profit and satisfaction, and pleasure from activities.

The business idea of \u200b\u200ba children's studio, as, otherwise, and most of the business ideas associated with children are primarily attracting women, especially young and active mothers who, after the birth of children, completely rethink their lives. That is why among the owners of the children's studio most are women. It is they who after the birth of a child themselves face the needs and problems, for whom they themselves would not mind to pay. But not finding suitable for certain criteria (comfort, location, level of service, directions or pricing policies) options, are solved on the opening of your own business.

About what is to be done to open your own children's studio, how step by step to launch business on children and start earning and developing, read further.

Investment size

Children's Studio - a good option For a novice businessman, among other things, for the reason that the investment in its opening is quite small. This is an extremely important parameter for the first business.

With certain resourcefulness, opening a children's studio, it is quite possible to meet the initial investment in 200-250 thousand rubles. Although, of course, the amount will largely depend on how much room rental costs, how much do you spend on repair and equipment, what expendables are purchased, what kind of teachers are niemet.

Calculate all alleged expense articles and just in case laid for the start a little longer than you need. This will make it relatively painlessly survive the first crisis months when the client pool is only recruited.

Where to get money?

But even a small amount of money for initial attachments must be taken somewhere. The ideal source of investment is your own accumulation. Having invested its funds into business, you will significantly reduce the risks, and there will be much more stress: no debts that need to be given with interest, no additional monthly expenses (and they have a young business already large), no credit obligations hanging on you Damoclamic sword.

But there are far from all for the start. But almost everyone has relatives and friends, whose help can be resorted. Although everything is there so there is a risk to ruin the relationship.

But a bank loan is an extreme measure. It is fraught with overpayments, and recently banks are not particularly willing to issue loans. If you are going to invest very small funds in little businessYou can use a credit card that gives you the opportunity not to pay interest if you have time to return the money for three months.

You can also count on the aid of the state in the form of a subsidy. Practice shows that it is quite realistic to get material support from the authorities. But for this you will have to be patient: a year by year, the procedure for obtaining funds is becoming more complicated.

It is especially difficult to get a grant in large cities, and the fault of that bureaucracy. Even if you are full of enthusiasm, it can completely evaporate in the process of collecting all necessary documents. Yes, and the chances of obtaining financial support from the state are not 100%.

In small cities, things are somewhat easier to obtain funds. But regardless of the size of the city, certain risks remain. Even if the grant is approved to your project, you can never see money. There are such cases that businessmen are just cheating.

Step-by-step instruction

After you revealed the demand for your studio and found money to open, you need to think about corporate identity. This is important for any business, no exceptions to be here. Even very a small project It should not impress the "Sharacken Office" impressions, people should understand its significance. To do this, they need to see that the project is thought out "from and to".

Remember the famous phrase "How do you call, so he saves"? It is not better applicable to the business of a children's studio, so first of all it is necessary to choose perfect name And close to engage in branded style. And it is not at all that the latter will cost you a fabulous amount.

Personal experience

I started from thinking branded style. To do this, I had to resort to the help of a designer. I found it among freelancers, wrote those. The task to which he relied during work. A good designer takes the development of 15-10 thousand rubles. No need to regret this money, especially since the amount is not so great. But people will see how closely you are attentive to detail, will appreciate your goal. A single corporate style, which is used everywhere - on business cards, flyers, etc. - Customers have more confidence and contributes to your studio recognition.

The interior of the studio should also be laid in the canons of corporate identity, so it is important to consider it to the smallest detail. Only after you decide in the image of the future studio, you can proceed to the purchase of building materials and repair of the room.

After repair comes time for the purchase of equipment. What exactly for the equipment it will be depends on what your studio does. In my case I had to purchase ordinary tables and special tables for rice sand, camera, projector, projection screen.

Prices for equipment will be very different. For example, small children's table It may cost 1 thousand rubles, and maybe 8 thousand. Choose to you. Just remember that the most important thing is that the tables correspond to the minimum indicators, and the presence of golden legs is the tenth business. The same, in principle, concerns any other equipment.

The number of equipment depends on how many children will be trained in your studio at the same time. We have everything designed for classes with six kids. This is the optimal number of students, since it is precisely with such a number of a group of teacher who can pay sufficient attention to every child.

As for the choice of equipment suppliers, it depends so much on the city of discovery. It's easier to find a supplier optimally suitable for parameters, in a big city.

The greater the city, the greater the choice of equipment.

For Studio B. little cityMost likely, it will be necessary to order everything on the site. It can slightly delay the process or lead to unexpected results.

If we talk about the selection criteria for suppliers, the main one is the ratio of price and quality. No need to rush on low prices! Decide what quality equipment you need, disperse with the indicators and technical characteristics. It will have to do to understand whether you purchased a good technique. And only after it becomes extremely clear with the characteristics, it is possible to compare prices from different suppliers.

It is advisable to choose monopolist firms that are engaged in the production of one type of technology. For example, only projectors produce.

Often those who are engaged in the supply of equipment are ready to provide consumables. At least this is the case in the field of drawing sand.

Find suppliers and equipment, and consumables every year everything is easier. In our field, demand is constantly growing, therefore companies appear more and more. And you can go out on the Internet.

If you open something fundamentally new, with suppliers may be difficulties. If you find them quite not easy, you can try to make equipment yourself. However, there is a question of quality.

After the consumables and equipment are purchased, you need to start thinking of the technique of working with children and the time of work of the studio itself.

In our studios, the occupation lasts from 45 minutes to an hour, depending on the age of kids. For a longer time, kids are just hard to concentrate on one lesson.

We work with children we are mainly on weekdays in the evening or on weekends. Among the week, the schedule is thought out so that parents are convenient to bring guys after the end of their working day or stay of the child in the kindergarten. And on weekends, children's holidays are held.

No less important question - recruitment. In fact, choose a good teacher by no means just because it is not always some of the criteria can be definitely advantageous. For example, extensive experience and extensive track record is not a quality assurance. The main thing for the teacher is shine in the eyes. If a person has a desire and enthusiasm, if he is interested in introducing his ideas, you will go far with this man.

It is important that the person wants to not just work, but be part of your company.

Requirements for the placement of children's studios are not as strict, as, for example, to the catering. However, there are certain rules here. First of all, it is necessary to determine where to rent a room.

Of course, transport and pedestrian traffic - at all optional criterion for you. But also to climb the wilderness to which from anywhere in the city to go three hours, and then also walking 5 kilometers on foot - a bad solution. Children's studio must be available.

Check if it is convenient to get to your customers. It is important that the studio is not too removed from public transport stops. At the same time, parents should be able to rent more than one route, preferably from anywhere in the city without a transplant. There will be no superfluous driveways for those who will bring kids on their own cars.

But as for the part of the city, where you will work, you are free to choose. It is suitable for both the center and a sleeping area. Especially a new building where many young families with children live. If it is very difficult to decide on the place, try again to resort to the social range. Parents will gladly vote in social network For the most convenient accommodation for them, the studio accommodation option.

Council

From the point of view of reducing the cost of premises for large cities, a good option is a sublease. But you need to choose a "neighbor" with the mind. Children's studio on the doorstep of the grocery store will not cause anything other than bewilderment. Choose the enterprise of the adjacent industry, for example, toy store or private garden.

For the placement of a children's studio very well suited shopping centersIn many of which today there are special "children's floors". However, it is important that such a shopping center is not too noisy. The child should be able to work out without being distracted by some extraneous sounds.

Do not forget to ensure comfort and parents. Many of them may decide what to leave somewhere for 1 hour does not make sense, and will wait for the end of the classes here in the studio. Therefore, the studio should be a peculiar zone Expectations with comfortable sofas, magazines and other things that help you wait for the child. This, of course, will make it take an additional area and increase the rental cost, but it is worth it.

By the way about the square. It will depend on whether you plan to hold events and birthdays to your studio. In this case, there will be a zone for classes and a zone for recreation and games. Ideally, they must be divided. Minimum Studio Square - 20-30 sq.m.

As for repair requirements, everything is simple enough. While Sanpinov, regulating children's studios, does not exist, which means to fine for the lack of a tile or linoleum instead of the carpet, no one will be.

The most important thing is to comply with the norms. fire safety. Answer for this question should be your landlord. Although it is still better to double-check, is there in the room fire alarm, did not fail fire extinguishers and so on.

Documentation

The obligatory stage of opening any business is its legal design. When opening a children's studio, you have a choice between IP and LLC. It will be easier to work if you register as an individual entrepreneur. In this case, you can choose a simplified version of the tax reporting and keep accounting on your own. But when opening, LLC without a professional accountant can not do.

The optimal option for the children's studio is "Simplified" with a tax charge of 6% of income.

Open-list

Is it profitable to open

For good indicators Works Children's Studio pays off quickly enough - for 3-4 months. To achieve such a result, you need to look extra Paths Increase profits, for example, due to children's holidays.

But it must be borne in mind that customers can be different. Parents can come to you, ready to spend 25 thousand rubles for a children's birthday, while the cost of the holiday in your price list - 10 thousand rubles. This case should be able to offer its customers additional services. For example, enter paper shows that are now gaining popularity, or add quests for children.

To increase profits and reduce payback period, you can also conduct exit master classes and even teams for companies, if your activity allows it.

In addition, you need to be able to reduce your studio costs. The main costs fall on the salary fund and rent. In addition, it is time to update some interior items, such as children's stools, and also spend money on consumables. As for savings, it is possible to reduce costs first of all by reducing rental costs. For example, you can use the same sublease.

Beginner entrepreneurs often arise about what pricing policy to lead. Children's studio - just the case when the main criterion for the formation of your price is the price of competitors. At the same time it is not necessary that it is about direct competitors. Take a look at other leisure institutions.

At the very beginning of work, you can dumping. This will help to attract customers.

Dumping with competent use helps a lot, but constantly use it is not an option. The client arises a thought: "The cheaper, the worse." As a result, it begins to doubt the conditions provided in the studio, the competence of frames, etc. Some word, with dumping you need to be able to contact, it is important not to overdo it here.

Personal experience

In our studios, open different cities, there are different prices. The average cost of the master class in small cities - 250-300 rubles, in large cities - 600-700 rubles.

There are other rates for the long-term program. The monthly subscription for four classes costs 1860 rubles.

To organize the work of the studio is a rather difficult task, because a lot of nuances will have to take into account, and both for regular training and additional services. In order for the studio to work in a plus, it is necessary that you have 6 groups of 6 groups. But it is important not to forget about additional services. In our studio, three types of services: educational classes, children's birthdays and family master classes.

Regular group classes are held on weekdays in the evening. We try to make two groups of each age in each age in order to work out a week. In total, we have two groups in each (one of the three) age categories. The kids go to us once a week, the day off at the studio - on Monday. Schedule floating. In many respects, the reason for this is that small children often sick.

As for classes, it is important to make maximum effort to make the client constant. It is important to make it that he passes the program to the end. This is facilitated by a competently built technique. We teach the child to draw from scratch. To achieve certain success, the kids take 1 year.

At the end of the year, we have the opportunity to move to a more complicated program. According to statistics, 70% of the kids involved in us come to the second year of study.

Family master class is designed to rally parents and baby. As a rule, classes are conducted for two, for example, moms and a child or dad and child. Children and parents gather in a small group and jointly engage in creativity here in such an interesting format.

One of our profile services is children's birthdays. This format uses great demandHe is very relevant in the market. It is important to think about entertainment program, Make an event interesting, including at the expense of the attraction of animators.

Conducting children's birthdays - occupation for the weekend, as parents have the opportunity to bring babies for a holiday only on weekends. We have the peaks on Saturday, on this day we can spend three days of birth.

Each of the services provided must be worked out as much as possible. How successful services work can be judged at the end of the month. If some service does not bring the desired effect, you need to throw all your strength to progress.

Modern mothers are paying special attention Development and raising children. Therefore, children's educational centers began to appear in our country. At the same time, if earlier only secured parents could afford a visit to commercial children's centers, now such pre-school training and development is available to people with any sufficiency.

When opening the center, it is necessary to determine the direction of its operation and the list of services provided. This business plan considers children's preschool institutionwhich aims to develop intellectual and creative skills Children aged 2 to 7 years.

Courses offered by the children's center:

• Early development (2-4 year);
• Preparation for school (4-7 years);
• Preschool University (5-7 years);
• English (4-7 years).

The success of the children's center primarily depends on his teachers. It is necessary to pay attention not only to the qualifications of teachers, but also on how it can arrange children. Often, young graduates of pedagogical faculties turn out to be good teachers who like both children and their parents. In addition, for their services, such specialists do not overestimate prices.

In order for the children's center to be in demand, you must choose a room with a convenient location: in places with high permeability or in the city center. For this center suitable With an area of \u200b\u200babout 40-50 square meters. meters. The composition of this premises should be two training rooms, a separate bathroom and a room where parents will expect the end of classes. You can restrict ourselves to one study room, but then the choice of the courses offered will greatly.

When choosing a room, it is necessary to be guided by the norms of the SES and the fire supervision organs. Children's center can not be placed in the basement, semi-basement or social floor. The room must have a separate entrance. Attention should also be paid to a convenient entrance to the center, and for parking spaces for cars.

This business has a significant impact of a seasonality factor. This is connected in winter from new Year holidaysAnd in the summer - with a period of vacation. Therefore, the maximum demand for visiting classes in the Children's Center is accounted for during periods from September to December and from February to May.

When opening a children's educational center, it is necessary to pay special attention to planning the schedule of classes. In the morning, kids come to engage - before lunch and day sleep (from 9.00 to 13.00). Older children are engaged after 17 hours when they are taken from kindergartens. For the period from 13 to 17 hours did not fall out of the schedule, in the center you can conduct individual classes.

The amount of initial investment - from 600 000 rubles.

The cost of one subscription to 8 classes - from 3 000 rubles.

Payback period is 1 year.

2. Business, product or service description

In the following children's developing center, classes are presented in the following areas:

Consider each other area of \u200b\u200bclasses.

Early development. In two years, the child is ready to communicate with peers, so in the classroom, special attention is paid to the interaction of children among themselves. This area helps to develop the main educational processes in children: perception, attention, memory, thinking, imagination. Important place is given to the development of speech, shallow and large motility. From three years it starts acquaintance with the score, artistic creativity.

Group of short stay. Sometimes there is a need to leave children without one's own supervision. The ideal option In such a situation, there will be opportunities to entrust the child to professional teachers. Children from 2 to 6 years old are accepted in such a group. The group is formed by no more than 10 people. During the children, they get acquainted with the world around the world, playing rolling games, are painted, drawing. Classes are held in morning hours from 9:00 to 11:45.

Preparation for school. Children from four years are easily trained to read. When a child begins to read short words, mathematics training begins. First, children learn to count within ten, then the child is freely oriented in a hundred. The letter does not go without attention and mastering the teachers take into account all the features of the preparation of the hand to the letter. In the second half of the lesson, there is a gaming intellectual training, which is aimed at the effective development of perception, attention, thinking, memory and the imagination of the child.

English. In class, mainly communicate on english language. It happens spontaneously, children do not think about how to do it, they communicate easily, ease and with pleasure!

From (drawing, modeling). In class, each child develops a color perception and imagination, a sense of beautiful and artistic taste. Children master the laws of the composition and various drawing techniques, learn to express their own, their thoughts and feelings, mood and desire.

The number of groups for each direction depends on the demand for this species Classes and age of children in the group.

In the children's developing center there is an opportunity to engage in both the group and individual classes. The difference is the schedule of classes and cost. Individual classes take place from 13:00 to 17:00, because In the morning and evening hours all rooms are engaged in group classes. Cost individual classes More expensive group lessons 1.5 times.

On each type of classes, you can purchase both a one-time visit and the subscription. The subscription is valid for one month and includes 8 classes.

The full list of services indicating the cost is presented in the table:

If the child is regularly engaged in three months, then the subscription for the next months can be purchased at 10% discount.

This payment system allows you to attract regular customers.

3. Sales Market Description

Target audience of the children's educational center

Planning to open a children's developing center, it is necessary to assume the number of children that can come.

When opening a children's center, you need to pay attention to the number of kindergartens, schools located nearby. Very often, children after kindergarten come to developing classes. And these children may have a younger brothers and sisters, which are convenient to lead in the morning for classes after the elder took to the garden or school.

Analysis of competitors

Competitive advantages of the children's educational center

Among the competitive advantages of the children's educational center can be allocated:

• Highly qualified pedagogical staff;
• A large selection of classes;
• Convenient location, availability of parking spaces;
• Individual approach to each child;
• Free holding master classes;
• Organization of various children's holidays, birthdays;
• Flexible pricing system;
• Availability of discounts.

Of course, the main competitive advantage of the center is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances.

4. Sales and Marketing

5. Production plan

Start entrepreneurial activity state registration Organizations. When opening a children's developing center, it is better to register as an individual entrepreneur. During registration, you must choose correctly oKVED codes: 85.32 - provision of social services to children, 92.51 - the opening of the club type institution, 93.05 - the provision of personal services. For the activities of the children's developing center, the best choice will be a simplified tax system (USN), which involves the payment of tax in the amount of 6% of the revenue received. At the end of registration business activities It is necessary to open the bill account in the bank, to register in all funds: Pension Fund, the Committed Fund medical insurance and the Foundation of Social Insurance.

It is important to note that the license to open the children's developing center is not required. It will be necessary if the center will provide services for preschool education programs.

After registration, you need to choose a room for a children's educational center. The room should be divided into several separate rooms:

• Reception
• Two games for games and classes;
• Staff room;
• Two toilets are one for children, and the second for adults.

Premises selection should be made with regard to convenient location Children's Center. The criteria for choosing such a location are:

• City center or area with multi-storey building;
• Close to public transport stops;
• Availability of parking.

• Furniture;
• Outdoor coating: Soft and warm carpet, special soft coatings in gaming zones;
• Developing toys: cubes, pyramids, mosaics, puzzles, etc.;
• Training materials: books, notebooks, albums, pencils, paints, plasticine, etc.;
• Office equipment: computer, printer;
• Cooler with water.

In rooms for games and classes there are tables and chairs for children, table and chair for teacher, lockers and racks for educational material, toys and crafts, the cool board hangs on the wall, on the windows - vertical blinds. Each class should have high-quality lighting and ventilation.

6. Organizational structure

For a children's educational center, it is better to choose an organizational and legal form Individual entrepreneur. To start the work of a children's educational center, you need to pick up qualified personnel. The staff must consist of the following specialists:

• Administrator;
• Specialist teachers:

Teachers in the early development of children (2 specialists);

Teachers in preparing the child to school (2 specialists);

English teacher

• Accountant;
• Economic worker.

For the effective work of the Children's Center, it is necessary to propagate job descriptions for each employee.

Official duties employees

• Administrator

1. Preparation of the premises to the beginning of classes;

2. Preliminary recording of customers for classes;

3. Keeping a client base;

4. Meeting of customers;

5. Consulting customers in all services of the children's educational center;

6. Sale of services of the center, payment acceptance;

7. Holding telephone conversations;

8. Search for new customers;

9. Accounting attendance of classes.

• Teacher

1. Timely beginning of each lesson;

2. Individual approach to each child;

3. Conducting classes on modern methods;

4. Development of its own client base;

5. Attracting new customers;

6. Regular independent advanced training.

• Accountant

1. Maintain accounting in accordance with the legislation of the Russian Federation;

2. Timely preparation and delivery of reports in the FIU, FSS, IFTS;

3. Calculation and transfer of wages;

4. Payment of taxes and deductions in the FSS, PFR, OMS.

Accountant can work part-time or part-time.

Salary fund

* The average is indicated wage teachers, because The payment of the teacher depends on the hours of work. The rate is 500 rubles per hour.

7. Financial plan

The most expensive in the opening of the Children's Development Center are investments in work equipment. Equipment costs are 295,900 rubles. The total investment amount is 600,000 rubles.

* Other expenses are possible on stationery, as well as expenses for children's holidays.

Revenues of the Children's Developing Center

Revenues of the Children's Developing Center depend on the number of subscriptions sold. In the middle of the group, 4-6 children are formed. Difference only in a short stay group - 8-12 children are engaged in it.